News – Events – De Montfort Vietnam Alliance Program

vantranthibach — Thu, 07 Nov 2024 09:43:13 +0000

Start up at the international market is a necessary trend for businesses aiming to scale and explore new opportunities. However, entering the global arena requires careful preparation, including market research, cultural understanding, and legal considerations. This article will help you grasp essential insights to seize opportunities, tackle challenges, and confidently step into the international market.

Start up at the international market and key things to know

1. Start up at the international market is a global trend

Start up at the international market has become a powerful trend in recent decades, especially as technology and globalization create unprecedented opportunities. This is not merely about expanding business operations to another country; it is the process of building, growing, and managing a cross-border enterprise with the goal of tapping into the potential of diverse markets worldwide. This journey includes establishing a presence in new countries, studying local customer needs, and adapting to the legal, tax, and business standards of each region.

Starting up in the international market is a global trend

However, the path to an international startup is not without challenges. Each country has unique cultural, legal, and market demands, requiring businesses to adapt their strategies with agility. This endeavor also demands the ability to manage a multinational team, adapt to new business environments, and stay alert to potential global risks.

2. The international market �?opportunities and challenges

2.1. Opportunities

The international market presents vast opportunities for businesses, especially in terms of accessing a massive potential customer base. Emerging markets like Asia and Latin America are experiencing rapid growth, offering significant development potential. Expanding internationally not only allows businesses to broaden their operational reach but also diversified income sources, reducing economic risks associated with reliance on a single market.

The world economy in 2023

Additionally, many countries offer incentives and encourage foreign business investment through tax reductions or streamlined administrative processes. For instance, countries such as Singapore, Hong Kong, and the UAE have open business environments, providing favorable opportunities for startups to access capital and scale their operations.

2.2. Challenges

Despite the numerous opportunities, starting up in the international market comes with significant challenges. One of the biggest obstacles is the complexity of legal and tax systems in each country. Businesses must strictly comply with legal regulations, ensuring that paperwork, operating permits, and tax systems are in order to avoid legal risks. Additionally, cultural and language differences present their own difficulties. Understanding local customers’ cultures and customs is essential for crafting effective marketing strategies and building strong relationships with local partners. Failure to grasp these cultural nuances can lead to misunderstandings, reduce competitiveness, and even harm the company’s reputation.

Moreover, businesses face logistical challenges when shipping goods across borders, including import-export regulations, customs fees, and transportation costs. Finally, establishing relationships with customers and partners abroad requires time and effort. Building trust in a new market is not easy, especially with international business partners who may have entirely different work styles and business practices from those in the domestic market.

Challenges of starting a business in the international market

3. Why international startups are the right direction for the future

In the era of rapid globalization, starting up internationally is not only a promising option but has also become a necessary trend for businesses aiming to stay competitive. Globalization opens doors for companies to expand beyond national borders, reaching new markets worldwide. Especially in the field of international business, companies need to quickly adapt and seize these opportunities to avoid falling behind.

3.1 Advantages from technology and global logistics

Thanks to the rapid advancement of technology and global logistics systems, scaling a business no longer faces the significant barriers it once did. Small and medium-sized enterprises can leverage digital technology to reach customers, manage sales processes, and provide efficient after-sales support. Connecting with partners, suppliers, and customers across borders has become easier than ever through online platforms, helping businesses optimize costs and improve efficiency.

3.2 An inevitable trend in international business

In the field of international business, the rapid changes in the global business and trade environment require companies to have a long-term vision and the ability to seize new opportunities. Businesses must not only meet domestic demands but also prepare to enter international markets. If companies fail to adapt to global trends quickly, they risk falling behind, losing the opportunity to dominate the market, and missing out on access to international customers.

3.3 Access to the global market

One of the strengths of international startups is the ability to access a much larger market than what is available domestically. Businesses can tap into untapped markets where consumer demand is rising, particularly in emerging markets such as Asia, Africa, and Latin America. Expanding into diverse markets not only helps companies broaden their customer base but also minimizes risks when the economy of a single country faces difficulties.

3.4 Opportunities for learning and innovation

Starting up in the international market also offers opportunities for learning and innovation. Engaging in a business environment that is diverse in culture, technology, and market trends helps companies develop creative products and services tailored to the specific needs of each country. The lessons learned from international markets also contribute to driving improvements in business processes, products, and services, thereby creating a stronger competitive advantage.

4. Successful global startup case studies

Several companies have successfully expanded into international markets, including Airbnb, Uber, and Grab. These startups began on a small scale and gradually grew globally thanks to their flexible business strategies and ability to adapt to the business environments of various countries.

Successful global startup case studies

For example, Airbnb adjusted its service models to comply with the legal regulations and cultural norms of each country. Meanwhile, Uber built a strong legal support system and collaborated with local partners to expand its operations.

5. What should be prepared to minimize risks when starting a business in international markets?

To succeed when starting a business abroad, companies need to prepare knowledge and experience to thoroughly understand the market and offer products that address local issues.

5.1. Market research

Researching the business environment helps startups develop ideas that align with market demands. This includes economic, political, and social factors. Understanding legal procedures and economic potential will help companies minimize risks and leverage growth opportunities. For example, Hong Kong is an ideal destination for businesses due to its free trade and investment system. Additionally, local culture influences marketing strategies, as seen in the misaligned campaign by Yellow Pages in Toronto.

5.2. Localization of ideas and vision

To succeed, businesses need to understand consumer behavior and adjust products and marketing strategies accordingly. Many brands choose to localize their products or hire local personnel to overcome cultural differences.

5.3. Budget planning

Creating a budget helps businesses manage resources effectively, evaluate operations, and ensure that growth aligns with the business plan. To determine a budget, companies need to estimate revenue, costs, and forecast potential unforeseen expenses.

5.4. Logistics challenges

Understanding logistics regulations, such as shipping, taxes, and customs fees in the target market, is essential to optimize costs and ensure an uninterrupted supply chain. Countries with favorable maritime and air infrastructure are often attractive to businesses.

5.5. International bank accounts

Opening an international bank account helps businesses reduce transaction costs and facilitate international dealings. Each bank has different requirements for account opening, including company documents and legal representatives.

5.6. Legal preparation

Legal considerations are one of the most crucial factors determining the success of a startup when entering foreign markets. Each country has different regulations on business formation, tax rates, and protecting rights. Proper legal preparation helps businesses avoid risks and unnecessary complications.

Legal preparation when starting a business in the international market

6. Conclusion

Starting a business in international markets presents significant opportunities but also comes with considerable challenges. While accessing new markets allows businesses to expand and reduce economic risks, they must navigate complex legal systems, customs regulations, cultural differences, and logistics. Additionally, technology and globalization have lowered many barriers, but success still requires thorough preparation in market research, product localization, and efficient resource management. In conclusion, starting a business in international markets is an inevitable trend for the future, where businesses must not only be ready to face challenges but also seize opportunities to expand globally.

For those seeking to gain the knowledge and skills needed for global entrepreneurship, the international business program is the ideal choice. Hoa Sen – De Montfort is one of the leading international programs that prepares you to confidently enter the global arena, ready to conquer challenges and capitalize on opportunities in the global marketplace. Start your journey here!

7. Discover international learning opportunities to prepare for global entrepreneurship

If you’re seeking a high-quality program to prepare for your journey into global entrepreneurship, the Hoa Sen – De Montfort International Program is an excellent choice. Offering fields of study such as International Business, Graphic Design, and Marketing, you’ll gain the knowledge, skills, and international network necessary for a successful startup. In particular, the International Business program at Hoa Sen – De Montfort is an ideal option to equip you with the essential entrepreneurial skills and knowledge, preparing you to navigate and succeed in the global market.

Read more:

——————————————�?br>CONSULTATION CONTACT: Hoa Sen �?De Montfort Program (Institute of International Education)

Apply online here
Register for consultation here
Address: Room 1007, 10th floor, 08 Nguyen Van Trang, Ben Thanh Ward, District 1, Ho Chi Minh City
Phone: 028 7309 1991 (Ext: 4792)
Hotline: 0888 275 276
Email:�?a href="mailto:[email protected]">[email protected]
Website: e-sexcash.com/demontfort/

News – Events – De Montfort Vietnam Alliance Program

vantranthibach — Thu, 07 Nov 2024 05:02:02 +0000

With a commitment to creating a Dynamic �?Mirthful �?Unique learning environment, Hoa Sen – De Montfort International Program focuses not only on academic knowledge but also on personal growth through diverse, creative extracurricular activities.

Study 1 �?Experience 2: Students enrolled in the Hoa Sen – De Montfort program enjoy full rights and experiences at Hoa Sen University, just like regular students.

Let’s explore the exciting activities DMU students participated in throughout October to enrich their academic journey!

Remarkable student experiences at Hoa Sen De Montfort in October 2024

1. Hoa Sen University Opening Ceremony for the academic year 2024-2025

The new academic year 2024-2025 began with an opening ceremony at Hoa Sen University under the theme “Hoa Sen Go Global.�?This marked an important milestone, setting the stage for an engaging international-standard learning journey.

Hoa Sen University Opening Ceremony for the academic year 2024-2025

Before entering the official semester, first-year students (K24) joined international field trips, a valuable foundation for applying knowledge throughout their 3.5-year program here.

Hoa Sen – De Montfort students go on a Field trip abroad

2. Partnership between Hoa Sen University and Tuoi Tre Newspaper for Media Training

During the opening ceremony and the welcome event for new students for the 2024-2025 academic year, Hoa Sen University signed a media training partnership with Tuoi Tre Newspaper. As part of this, HSU students will practice the “Media document creation skills�?module directly at the Tuoi Tre newsroom, led by experienced editors, reporters, and leaders from the newspaper.

Hoa Sen University signed a cooperation agreement with Tuoi Tre Newspaper on media training

3. DMUers receive scholarships at HSU opening ceremony

At the October 5th opening ceremony, numerous Sen Elite and Corporate Partnership scholarships, totaling over VND 2 billion, were awarded to recognize students’ efforts over the past academic year and to encourage them to strive further in their studies. Especially, Hoa Sen – De Montfort students received scholarships presented by Miss Universe Vietnam 2024, Nguyen Cao Ky Duyen.

DMUers receive scholarships at HSU opening ceremony

4. Talkshow with Professor Klaus Schwab – Founder and Chairman of the World Economic Forum (WEF) with the topic: “Knowledge Economy �?Foundation for a Prosperous Future and Action of the Youth”

Within the framework of the 5th Ho Chi Minh City Economic Forum in 2024 chaired by the Ho Chi Minh City People’s Committee, the Ho Chi Minh City Department of Foreign Affairs and Hoa Sen University jointly organized an inspirational talk show for young people and students with Professor Klaus Schwab – Founder and Chairman of the World Economic Forum (WEF) with the theme: “Knowledge Economy �?Foundation for a Prosperous Future and Action of the Youth”.

Talkshow “Knowledge Economy �?Foundation for a Prosperous Future and Action of the Youth�?/figcaption>

This is an exciting event marking Professor Klaus Schwab’s return to Vietnam after 15 years, following the 5th Ho Chi Minh City Economic Forum (HEF) and the inauguration of the Ho Chi Minh City C4IR Center for the Fourth Industrial Revolution.

In this inspiring talk, Professor Klaus Schwab shared interesting and useful content such as:

Overview and models of the knowledge economy associated with the Fourth Industrial Revolution in the world and Vietnam, thereby recognizing the advantages, difficulties and finding solutions to promote the development of Vietnam’s knowledge economy.
The role and responsibility of young people in the knowledge economy, emphasizing the importance of the young generation of Vietnam contributing to the development of the country.
Recommendations from an expert perspective on the actions of young people in this era.

Talkshow with Professor Klaus Schwab �?Founder and Chairman of the World Economic Forum (WEF)

5. Vietnamese Women’s Day event: “Celebrate Your Femininity�?/strong>

Recently, DMU students at Hoa Sen University celebrated Vietnamese Women’s Day with a joyful event honoring the contributions of women.

Vietnamese Women’s Day event: “Celebrate Your Femininity�?/figcaption>

The event atmosphere was extremely vibrant and filled with laughter with many interesting activities, attracting a large number of students to participate in a series of card making, gift making, DIY bracelet making, quizzes, etc. This was definitely a memorable occasion, full of emotions and beautiful memories for the female lecturers and students at the Lotus Program – De Montfort!

For more details on the exciting student experiences, watch the video below to feel the vibrant energy and enthusiasm of these events!

Read more:

Remarkable Student Experiences at Hoa Sen De Montfort in September 2024

Study International Bachelor’s Degrees in 3 Popular Majors: Marketing, International Business, Graphic Design at Hoa Sen �?De Montfort

What is On-site Study Abroad? Opportunities to Study at Home with the Hoa Sen �?De Montfort Program

——————————————�?br>CONSULTATION CONTACT: Hoa Sen �?De Montfort Program (Institute of International Education)

Apply online here
Register for consultation here
Address: Room 1007, 10th floor, 08 Nguyen Van Trang, Ben Thanh Ward, District 1, Ho Chi Minh City
Phone: 028 7309 1991 (Ext: 4792)
Hotline: 0888 275 276
Email:�?a href="mailto:[email protected]">[email protected]
Website: e-sexcash.com/demontfort/

News – Events – De Montfort Vietnam Alliance Program

vantranthibach — Tue, 05 Nov 2024 02:28:57 +0000

On November 4, 2024, the special internship week exclusively for Vinschool students officially commenced at Hoa Sen – De Montfort. This event promises to provide students with invaluable, practical learning experiences in an internationally standardized educational environment. Let’s explore the engaging activities that took place during this opening ceremony of the internship week!

Opening of the exclusive internship week for Vinschool students at Hoa Sen – De Montfort

1. Opening speech by the representative of the Institute of International Education

The internship week began with an inspiring speech by Dr. Ho Truc Vi, Dean of the International Training Institute. In her speech, Dr. Ho Truc Vi introduced Hoa Sen University �?a prestigious university known for its modern facilities and dedicated faculty. She also highlighted the role of the Institute of International Education in connecting students to international-standard education through a partnership program with De Montfort University (UK).

Dr. Ho Truc Vi, Dean of the Institute of International Education, giving the opening speech for the field trip week

2. Leaders of the Institute of International Education present gifts and internship cards to Vinschool students

Following the impressive opening speech, the ceremony moved to a segment where gifts and internship cards were given to participating students. With the presence of Vice Dean Phu Truong Thang and Vice Dean Phan Trong Nhan, students received meaningful gifts, including handwritten cards with motivational messages, internship badges, DMU lanyards, and exclusive DMU notebooks.

Vice Dean Phu Truong Thang personally presenting gifts and internship cards to Vinschool students

Vice Dean Phan Trong Nhan presenting gifts and internship cards to Vinschool students

These gifts are not only souvenirs but also practical tools to help students easily track and record information throughout their learning journey. The internship badge and lanyard, in particular, give students a sense of pride, marking the start of a fresh learning experience in an international environment.

3. Vinschool students participate in a campus tour

One of the most anticipated activities on the first day of the internship week was the campus tour. Students were divided into two groups of 12 to explore the university campus together. The campus tour was an opportunity for students to familiarize themselves with the learning environment and understand the dynamic atmosphere of university life. This tour also allowed students to meet faculty members and staff who would accompany them throughout this exciting internship week.

Additionally, students were introduced to the “useful book�?�?a handy guide containing information about nearby dining spots, contact details of Institute staff, and people available to assist students throughout the week. This booklet is expected to help Vinschool students adapt and make the most of the experience at Hoa Sen – De Montfort.

Vinschool students receiving the “useful book�?with essential information

4. Vinschool students attend the first class “Intercultural communication in the business environment�?/strong>

Another highlight of the internship week was the specialized classes designed to help students develop practical skills. The first class, “Intercultural communication in the business environment�?was taught by Dr. Edward Liam Henry Hockings, who brings extensive experience in philosophy, bioethics, international relations, political theory, and sociology.

Class “Intercultural communication in the business environment�?by Dr. Edward

In this class, students were encouraged to participate in group communication activities, role-playing, and case studies, improving their professional communication skills and deepening their understanding of the importance of interacting with diverse cultures in a global work environment. The entire class was conducted in English, allowing students to practice language skills and gain confidence in communication.

5. Field-trip class 2: Introduction to Finance

The final class of the day was designed to provide students with foundational knowledge in finance, titled “Introduction to Finance.�?Lecturer Nghiem Tan Phong, with extensive experience in finance, guided students through the core elements of the field. Throughout the session, students learned how to analyze financial reports, understand the economic landscape, and develop strategic thinking to apply in real-world situations. By analyzing and practicing on real-life scenarios, students gained a deeper insight into how finance operates and its role within businesses.

6. Looking back at the exciting first internship day of Vinschool students

It is certain that the internship week at Hoa Sen – De Montfort will provide Vinschool students with valuable and enriching learning experiences. Students will have the opportunity to learn not only from lecturers but also from their peers, helping them to grow personally and shape their future careers. Stay tuned for more specialized classes to come, where students will continue to explore, learn, and develop within an internationally renowned learning environment. Finally, take a look at some more memorable moments from the first day of the Vinschool field trip week at Hoa Sen – De Montfort!

Read more:

Study International Bachelor’s Degrees in 3 Popular Majors: Marketing, International Business, Graphic Design at Hoa Sen �?De Montfort

What is On-site Study Abroad? Opportunities to Study at Home with the Hoa Sen �?De Montfort Program

The experiential international semester for DMU students in Leicester, UK

——————————————�?br>CONSULTATION CONTACT: Hoa Sen �?De Montfort Program (Institute of International Education)
Apply online here
Register for consultation here
Address: Room 1007, 10th floor, 08 Nguyen Van Trang, Ben Thanh Ward, District 1, Ho Chi Minh City
Phone: 028 7309 1991 (Ext: 4792)
Hotline: 0888 275 276
Email:�?a href="mailto:[email protected]">[email protected]
Website: e-sexcash.com/demontfort/

News – Events – De Montfort Vietnam Alliance Program

vantranthibach — Fri, 01 Nov 2024 12:16:00 +0000

Take the MBTI personality test for career guidance

MBTI, or the Myers-Briggs Type Indicator, is a psychological assessment tool that helps uncover and better understand personality traits based on the theories of psychologist Carl Jung. MBTI classifies personalities into 16 types according to four main pairs of factors: Extraversion (E) or Introversion (I), Sensing (S) or Intuition (N), Thinking (T) or Feeling (F), and Judging (J) or Perceiving (P). By taking the MBTI test, you’ll learn which of the 16 personality types you belong to, giving you deeper insights into how you think, interact with others, and make decisions in life.

The MBTI personality test not only helps you explore hidden aspects of your character but also serves as a useful stepping stone for self-improvement. With your MBTI results, you can identify your strengths, address areas for growth, and more easily chart a career path that suits you. It also aids in developing communication skills and building lasting relationships. Moreover, MBTI is an effective tool to enhance understanding and connection in both work and personal life. Take the test to unlock your inner potential and set a clear direction for the future.

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Read more:

Study International Bachelor’s Degrees in 3 Popular Majors: Marketing, International Business, Graphic Design at Hoa Sen �?De Montfort

What is On-site Study Abroad? Opportunities to Study at Home with the Hoa Sen �?De Montfort Program

Choosing On-site Study Abroad in Marketing �?Exciting Career Opportunities Not to Miss

——————————————�?br>CONSULTATION CONTACT: Hoa Sen �?De Montfort Program (Institute of International Education)
Apply online here
Register for consultation here
Address: Room 1007, 10th floor, 08 Nguyen Van Trang, Ben Thanh Ward, District 1, Ho Chi Minh City
Phone: 028 7309 1991 (Ext: 4792)
Hotline: 0888 275 276
Email:�?a href="mailto:demontfort@hoasen.e-sexcash.com" target="_blank" rel="noreferrer noopener">demontfort@hoasen.e-sexcash.com
Website: e-sexcash.com/demontfort/

News – Events – De Montfort Vietnam Alliance Program

vantranthibach — Fri, 01 Nov 2024 07:26:46 +0000

In recent years, TikTok has grown into a global phenomenon, not only as an entertainment platform but also as a powerful tool for marketing strategies. For Gen Z in particular—a highly promising consumer demographic—TikTok Marketing opens new doors for effective engagement and connection. But how can your brand make the most of this potential? Let’s explore various TikTok communication strategies and their applications in marketing in the article below.

Tiktok Marketing: Reach Gen Z on the Tiktok Platform Effectively

1. Essential insights into TikTok Marketing

1.1 What is TikTok Marketing?

TikTok Marketing is a marketing strategy using the social media platform TikTok to promote a brand, product, or service for individuals or businesses. With a global user base exceeding 1 billion, TikTok has become one of the strongest channels for reaching young, potential customers.

TikTok attracts huge number of users

TikTok currently has over 1.5 billion monthly active users, making it one of the most popular social media platforms globally. This ranks TikTok fifth, following major platforms like Facebook (3.049 billion users), YouTube (2.491 billion), WhatsApp, and Instagram (both with 2 billion users). With its rapid growth, TikTok is not only a space for entertainment but also a powerful marketing tool for reaching young audiences with great potential. TikTok Marketing requires creativity with captivating, entertaining content, typically focusing on short videos with upbeat music, dance, and challenges. Businesses can leverage trends and paid advertising tools to increase reach effectiveness. To succeed, content must align with users�?styles and habits, particularly Gen Z.

1.2 Which target audience should TikTok marketing focus on?

TikTok Marketing today should focus primarily on Gen Z, as this generation was born and raised in the digital age, frequently engaging on social platforms, and strongly influencing consumer trends. Gen Z, with their creativity and passion for new trends, easily embrace natural ad campaigns on TikTok, offering a huge opportunity for businesses to build long-term brand loyalty. Additionally, Millennials (ages 25-44) are also a powerful purchasing demographic, comprising 26% of TikTok’s over 1 billion global users.

From a demographic perspective, TikTok has a dominant female user base (60%), creating opportunities for industries like health and beauty. Moreover, TikTok is available in 155 countries and attracts users from major cities such as Hanoi, Ho Chi Minh City, and Da Nang. With a unique user base that doesn’t overlap heavily with Instagram or Snapchat, TikTok Marketing provides fresh, effective reach, particularly to Gen Z.

1.3 Advantages of TikTok Marketing

Some advantages of TikTok Marketing

Large User Base: With over 1 billion global users, TikTok offers vast potential to reach a diverse audience, significantly increasing engagement and enhancing brand awareness.

Young Audience: TikTok strongly attracts young users, especially those aged 16 to 24, making it a crucial target for businesses to build early customer loyalty.

For You Algorithm: TikTok’s “For You�?algorithm personalizes the user experience, displaying videos based on preferences and behaviors. This helps brands reach a target audience inclined to engage with their content.

Hashtags and Trends: Known for global hashtags and trends, TikTok enables businesses to participate in challenges, boosting reach and drawing attention from like-minded users.

Creative Content and Viral Potential: Focusing on short, engaging content, TikTok allows businesses to create captivating videos that can quickly go viral, increasing brand visibility.

High Engagement and Community Connection: TikTok encourages interaction through likes, comments, and shares. This presents an opportunity for businesses to engage directly with users, strengthening relationships and building community trust.

Precise Targeting: TikTok offers paid advertising tools that allow businesses to target by age, location, interests, and behaviors, optimizing marketing campaigns to reach the right potential customers.

2. Reasons to Implement a Marketing Strategy on TikTok

2.1 Leveraging the Influence of TikTokers and Influencers

TikTok is home to many popular TikTokers and Influencers across diverse fields, from entertainment and beauty to education. These individuals, with hundreds of thousands to millions of followers, hold significant influence in the community. By collaborating with influencers, businesses can use their creativity to naturally convey brand messages through storytelling. This approach enhances trust and is more effective than traditional advertising.

2.2 Effective TikTok advertising

According to Decision Lab, TikTok ranks in the top three platforms for “entertainment scrolling,�?with a rate of 13%, just behind YouTube and Facebook. This presents an opportunity to reach millions of users, particularly the dynamic Gen Z. TikTok provides various advertising formats tailored to each business strategy:

TopView Ads: Full-screen ads from 5 to 60 seconds upon app launch, creating a strong impression but requiring a significant budget and captivating content.

In-Feed Ads: These ads appear naturally on the “For You�?page with a “Sponsored�?label, allowing businesses to reach users directly but competing with other videos.

Branded Hashtag Challenge: This encourages user participation in product-related challenges, allowing brands to spread and create memorable impressions quickly.

Branded Effects: Enables businesses to create exclusive stickers or filters, enhancing user experience and engagement.

2.3 Diverse content formats

TikTok enables diverse content formats, from humorous videos and challenges to tutorials, podcasts, soundtracks, and more. This diversity allows businesses to experiment, reach various target audiences, and convey unique messages. Consistently exploring and creating fresh content helps brands generate viral videos and seize trending topics.

2.4 Rapid viral potential

TikTok has remarkable viral power, with videos, hashtags, or trends often becoming phenomenons overnight. For businesses, particularly smaller ones, TikTok is an ideal tool for boosting brand awareness without significant budget requirements. By joining trends and crafting unique content, businesses can increase engagement and drive conversions.

2.5 TikTok remains uncrowded

Compared to older platforms like Facebook, Instagram, or YouTube, TikTok is still in its growth phase and less saturated in many markets. This offers a significant opportunity for new businesses to join and tap into TikTok’s potential. Early engagement on TikTok enables businesses to maximize their brand presence and engage with customers effectively.

3. Effectively reaching Gen Z through TikTok Marketing

The importance of marketing on modern social channels cannot be underestimated. TikTok has become a leading platform for reaching Gen Z—the young, potential consumer group. With creativity and adaptability to digital trends, Gen Z represents the majority of TikTok users, making it an ideal channel for businesses and marketers to reach this audience.

Reach Gen Z effectively on TikTok platform

3.1 Use of short, creative content

Gen Z favors short, entertaining content. Videos of 15 to 60 seconds with upbeat music, eye-catching effects, and clear messaging can easily capture their attention. TikTok Marketing requires brands to be flexible, creating approachable and trend-aligned content.

3.2 Leveraging trends and hashtags

Participating in popular TikTok trends and challenges is an effective way to engage with Gen Z. Brands can create unique hashtags, encouraging users to join in to spread their message, increasing brand awareness. This approach allows content to quickly go viral, especially with Gen Z’s broad sharing habits.

3.3 Collaborating with Influencers

Marketing on TikTok through influencers is a smart strategy to build trust with Gen Z, who are more likely to trust popular KOLs and TikTokers than traditional ads. Incorporating products or services naturally into influencers’ content adds authenticity and appeal.

Collaborate with Influencers to do TikTok marketing

3.4 Using TikTok Ads

TikTok provides various marketing tools, such as In-Feed Ads, Branded Hashtag Challenges, and Branded Effects. These tools enable businesses to target Gen Z based on behaviors, interests, and platform usage patterns, offering multiple options for optimizing marketing campaigns.

3.5 Focusing on personalized experiences

Gen Z values personalized experiences, so creating content that aligns with their tastes and styles is essential. TikTok Marketing should focus on producing content that is not only engaging but also offers a personal touch, helping Gen Z feel connected to the brand.

4. Conclusion

TikTok Marketing presents significant opportunities for businesses to effectively connect and interact with Gen Z—a growing consumer group with increasing influence. With high creativity, strong viral potential, and diverse advertising tools, TikTok is an unmissable platform for modern marketing strategies. By staying on top of trends, being flexible in content deployment, and leveraging influencer power, businesses can boost their chances of creating a lasting impression and establishing deep connections with potential customers.

If you’re passionate about and wish to learn more about modern marketing trends, especially TikTok Marketing, the Bachelor’s program in Marketing at Hoa Sen – De Montfort is a great choice. Here, you’ll learn and apply multi-channel marketing strategies not only on TikTok but across various platforms.

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——————————————�?br>CONSULTATION CONTACT: Hoa Sen �?De Montfort Program (Institute of International Education)

Apply online here
Register for consultation here
Address: Room 1007, 10th floor, 08 Nguyen Van Trang, Ben Thanh Ward, District 1, Ho Chi Minh City
Phone: 028 7309 1991 (Ext: 4792)
Hotline: 0888 275 276
Email:�?a href="mailto:demontfort@hoasen.e-sexcash.com">demontfort@hoasen.e-sexcash.com
Website: e-sexcash.com/demontfort/

News – Events – De Montfort Vietnam Alliance Program

vantranthibach — Thu, 31 Oct 2024 11:02:47 +0000

In a competitive job market, career development is not just a dream but a necessary strategy. A concrete plan will help you set clear goals and achieve success faster. Let’s explore how to plan effectively, build a career roadmap, and develop horizontally to expand opportunities for success in the new era!

Career Development: Planning and Achieving Goals

1. Why is career development planning important?

In today’s rapidly evolving job market, career development planning is no longer an option but a necessity for achieving success. Career development not only helps you shape your future path but also optimizes your skills, opportunities, and time to achieve specific career goals.

Why do many people fail in their careers? Often, it’s because they lack a concrete plan and do not know how to define each step. This leads to a lack of focus, missed opportunities when they arise, and being easily surpassed by others who have a clear plan.

2. What specific steps are needed for career development planning?

To achieve sustainable career growth and long-term goals, having a clear roadmap is essential. Here are specific steps to help you build an effective career development plan. From self-assessment to developing necessary skills and tracking progress, each step will bring you closer to your desired career goals.

Specific steps for career planning

2.1 Step 1: Assess the current situation and define career goals

The first and most crucial step in career development planning is to assess your current situation. Where are you in your career? What have you achieved, and what do you lack?

Take time to ask yourself: “What do I want to achieve in the next 1, 3, or 5 years?�?Setting specific, measurable, and realistic goals will make it easier for you to accomplish them. For instance, if you aim to advance to a higher position in your company, identify the skills, knowledge, or certifications needed to achieve that.

Defining Goals Using the SMART Method

When defining career goals, the SMART method (Specific, Measurable, Achievable, Relevant, Time-bound) is a helpful tool to ensure that the goals you set are clear and achievable. Specifically, the goals need to be specific (Specific) and clear; measurable (Measurable); realistic and achievable (Achievable); relevant to your career path (Relevant); and have a specific timeframe (Time-bound). For example, instead of saying “I want to advance,” you should set a goal like “become a manager in 2 years by completing a management course and developing leadership skills.“

2.2 Step 2: Build a career development roadmap

Once you’ve defined your goals, the next step is to build your career development roadmap. Break down your long-term goals into specific actionable steps. For example, if your goal is to become a manager within 5 years, you might set a short-term goal to complete a management course in 6 months and then practice leadership skills through small projects.

A clear roadmap will make it easier for you to track your progress and make adjustments as needed. Always be flexible in your planning and ready to adapt when the job market or your job situation changes.

2.3 Step 3: Horizontal career development �?a new trend?

Advancing vertically (i.e., moving up to higher positions) is not the only path to success. Horizontal career development is a new trend, where you expand your skills and experiences across various fields without needing to advance immediately.

This brings numerous benefits, such as making you more versatile, increasing your personal value in the eyes of employers, and better adapting to changes in the job market. You can participate in different projects within your company or learn additional skills in related fields to broaden your expertise.

2.4 Step 4: Build your career through learning and networking

No plan can succeed if you remain static. Building a career requires continuous learning and connecting with industry professionals. Participating in courses, workshops, and professional networking events is an excellent way to expand your knowledge and build relationships.

Seek opportunities to work with those more experienced than you, learning from their mistakes and successes. Networking not only opens more career development opportunities but also serves as a motivational resource to help you overcome challenges at work.

2.5 Step 5: Monitor, evaluate, and adjust your plan

Finally, no plan is perfect from the outset. You need to continuously monitor your development progress and evaluate whether the steps taken are on the right track. If you find that you are not achieving the desired results, reassess the plan and adjust it to fit the new situation.

A flexible plan will help you quickly adapt to unexpected changes in life and work, ensuring that you always move forward without losing direction.

3. Start your career development at Hoa Sen �?De Montfort international program

Are you looking to enhance your career and prepare for the future? Hoa Sen – De Montfort international program is a fantastic opportunity to equip yourself with the global knowledge and skills that the current job market seeks.

Leave your information here to learn more about the study program and the exciting career development opportunities we offer!

4. Conclusion

Career development is a long journey that requires detailed planning and patient execution. By assessing yourself, building a clear roadmap, developing skills horizontally, and continuously learning from others, you will move closer to your goals. Most importantly, be flexible in adjusting your plans as necessary to adapt to changes in the job market.

If you are seeking a quality international study program that will enhance your skills and expand your career development opportunities, Hoa Sen – De Montfort program from the UK is a choice worth considering.

Read more:

Study International Bachelor’s Degrees in 3 Popular Majors: Marketing, International Business, Graphic Design at Hoa Sen �?De Montfort

What is On-site Study Abroad? Opportunities to Study at Home with the Hoa Sen �?De Montfort Program

Choosing On-site Study Abroad in Marketing �?Exciting Career Opportunities Not to Miss

——————————————�?br>CONSULTATION CONTACT: Hoa Sen �?De Montfort Program (Institute of International Education)

Apply online here
Register for consultation here
Address: Room 1007, 10th floor, 08 Nguyen Van Trang, Ben Thanh Ward, District 1, Ho Chi Minh City
Phone: 028 7309 1991 (Ext: 4792)
Hotline: 0888 275 276
Email:�?a href="mailto:demontfort@hoasen.e-sexcash.com">demontfort@hoasen.e-sexcash.com
Website: e-sexcash.com/demontfort/

News – Events – De Montfort Vietnam Alliance Program

vantranthibach — Thu, 31 Oct 2024 10:06:21 +0000

In today’s world, where everyone can leave a unique mark, personal branding has become crucial for Marketing students to build a successful career. More than just creating a good impression with employers, a personal brand is a tool for affirming one’s value and growing within the industry. Are you curious to know how to stand out and capture attention in the field of Marketing? Let’s explore the steps to create a professional personal brand in this article!

Building a Successful Personal Brand for Marketing Students

1. What is personal branding?

Personal branding refers to the image and values that an individual presents to others. For Marketing students, a personal brand is a key to making an impression, allowing others to recognize your talents and unique skills. Building a personal brand involves shaping a distinct identity, and a strong personal brand can attract the attention of employers while providing a foundation for long-term professional growth in Marketing. This is what makes you a top candidate for job applications or future entrepreneurship.

2. Why you should build a personal brand

Today, not only businesses but individuals need to have a brand. Especially for Marketing students, personal branding is the foundation for standing out and increasing future job opportunities. Personal branding goes beyond creating a professional image; it’s a way for students to showcase their values, talents, and personal goals.

Why you should build a personal brand

So, how can you successfully build a personal brand? Let’s explore the essential steps to establish a solid personal brand that captivates employers and the broader community.

3. Steps to successfully build a personal brand

3.1 Define your goals

First, be clear about your personal and career objectives. Identifying what you want to achieve helps you shape your personal brand in the right direction. Ask yourself: “How do I want others to perceive me? What is most important to me in the field of Marketing?�?/p>

3.2 Establish your unique selling point

Your unique selling point (USP) is what makes you stand out. This could be a specialized skill, notable achievements during your studies, or a unique personality trait. Identify your strengths and position them as a special aspect of yourself. Marketing students might focus on creativity, data analysis, or leadership skills in group projects.

3.3 Create specialized content

The content you share on platforms like LinkedIn, Facebook, or a personal blog should provide real value to readers. For Marketing students, content like tips on marketing tools, sharing learning experiences, or even campaigns you have participated in can be very engaging.

3.4 Connect with your audience

Building relationships with like-minded people in the industry is an excellent way to spread your personal brand. Attend seminars, industry events, or online forums, and engage with professionals and influencers in Marketing to grow your network.

3.5 Evaluate and adjust your personal brand

Building a personal brand requires periodic evaluation to ensure your brand aligns with your goals. Seek feedback from friends, colleagues, and instructors to get insights on your image and content. Flexibility and adjustments will help you improve your personal brand effectively.

4. How to build your personal brand on social media

In the digital age, social media is a great tool for personal brand development, especially for Marketing students. Here are some tips on how to build your personal brand on popular platforms:

LinkedIn: LinkedIn is ideal for showcasing your professional persona. Update your achievements, work experiences, and share marketing knowledge. Writing industry-related posts on LinkedIn can also help boost your credibility.

Facebook: This platform allows you to connect with diverse audiences. To build your brand on Facebook, create content that is educational, insightful, and relevant to Marketing, while maintaining a professional tone in public posts.

Instagram and TikTok: With their visual focus, these platforms allow you to create content such as videos, illustrated images, and infographics. Marketing students can post short videos sharing industry insights, marketing strategies, or analyzing standout ad campaigns.

How to build your personal brand on social media

Personal branding on social media enables you to build a broad network and enhance credibility. The key is consistency and tailoring content to each platform.

5. Long-term benefits of personal branding for marketing students

Developing a personal brand brings long-term benefits to your career. First, a strong personal brand makes a great impression and attracts employers. A Marketing student with a solid personal brand stands out from the resume screening stage and increases the chance of getting interview invitations.

Additionally, personal branding helps expand your professional network and provides learning opportunities from industry experts. A strong personal brand not only supports career growth but also serves as a tool to showcase your passion and motivation. This is the key to achieving success and creating influence in the Marketing industry.

6. Conclusion

Building a personal brand is a journey that requires time and effort, but it opens many doors for Marketing students. Understanding personal branding and applying steps to build your brand on social media will make you more confident and help you go further in your career.

If you’re interested in further developing yourself and building a personal brand, the Hoa Sen – De Montfort International Program is an excellent choice. With a curriculum that meets international standards and a team of experienced faculty, you’ll have the opportunity to learn and hone your skills to grow your personal brand and career.

Read more:

Study International Bachelor’s Degrees in 3 Popular Majors: Marketing, International Business, Graphic Design at Hoa Sen �?De Montfort

What is On-site Study Abroad? Opportunities to Study at Home with the Hoa Sen �?De Montfort Program

Choosing On-site Study Abroad in Marketing �?Exciting Career Opportunities Not to Miss

——————————————�?br>CONSULTATION CONTACT: Hoa Sen �?De Montfort Program (Institute of International Education)

Apply online here
Register for consultation here
Address: Room 1007, 10th floor, 08 Nguyen Van Trang, Ben Thanh Ward, District 1, Ho Chi Minh City
Phone: 028 7309 1991 (Ext: 4792)
Hotline: 0888 275 276
Email:�?a href="mailto:demontfort@hoasen.e-sexcash.com">demontfort@hoasen.e-sexcash.com
Website: e-sexcash.com/demontfort/

News – Events – De Montfort Vietnam Alliance Program

vantranthibach — Thu, 31 Oct 2024 07:30:26 +0000

Social media today plays a crucial role in the marketing strategies of every business. An effective PR article not only promotes your brand but also attracts a large audience. But what exactly is PR, and how do you create compelling PR content that captivates and drives strong engagement across digital platforms? Explore creative PR writing strategies to optimize results and establish a solid presence on social media!

How to write engaging PR articles and boost social media engagement

1. What is a PR Article?

A PR article, short for Public Relations, is a communication tool that helps businesses build and maintain relationships with customers, partners, and the public. Through PR articles, companies introduce products, services, or activities in a subtle way, not just promoting but also providing useful information, fostering trust with the reader.

What is a PR article?

Unlike direct advertising, PR articles use refined and persuasive language. The goal is not just to sell but also to help readers better understand the values and mission of the brand. The combination of valuable information and engaging writing helps PR articles build trust and enhance the company’s credibility. PR articles are also an important part of digital marketing strategies, helping businesses increase their presence and interaction with the public across online platforms.

2. How Important Are PR Articles?

In the marketing industry, social media is currently one of the most effective communication channels. According to statistics from Statista, over 4.9 billion people are using social media, and this number is expected to continue rising in the coming years. This makes social media an ideal platform for businesses to connect with potential customers through PR articles.

Social media gives your PR articles the potential to spread widely, while also offering opportunities to increase engagement through likes, comments, and shares. Successful PR campaigns not only help build brand image but also foster trust, particularly in industries like digital marketing, where the pace of change and creativity are key factors for success.

3. Common Types of PR Articles

3.1 Advertorial PR Articles

Advertorial PR articles combine advertising with editorial content to introduce a company’s product or service in a subtle way. Typically created by the company’s marketing department, these articles focus on highlighting the features and benefits of the product or service.

Advertorials often appear across various media platforms such as print newspapers, magazines, or online news sites, helping businesses reach their target audience effectively. These articles provide detailed information about the product or service while addressing the reader’s concerns or needs in a natural manner.

Advertorial PR Article

3.2 Editorial PR Articles

Editorial PR articles are written by journalists or experts with in-depth knowledge of the relevant field. With high objectivity and expertise, these articles provide authentic assessments and valuable information, enhancing the credibility and trustworthiness of a business’s products or services.

Unlike advertorials, editorials are not focused on advertising but rather on delivering detailed, transparent information about a product or event. The key to writing an effective editorial PR article is maintaining objectivity, honesty, and avoiding excessive promotional language, thereby building trust with the audience.

3.3 Infographic Articles

Infographic PR articles present information through graphic images, allowing readers to quickly grasp the content in a visual and easy-to-understand way. Infographics are commonly used to simplify complex data or explain concepts clearly and accessibly. This is a powerful tool in PR writing, especially when aiming to grab the audience’s attention in a short time.

When creating an infographic PR article, it is essential to ensure a clear and coherent message. Colors, charts, and illustrations should be carefully selected to support the text content. Choosing the right design style and layout increases the effectiveness of the message, highlights important details, and keeps the viewer engaged for longer.

Infographics are also valuable for optimizing social media content due to their ease of sharing, allowing the article to reach more audiences and increase engagement. To achieve the best results, infographic PR articles should have clear objectives and target specific readers. Using accurate and reliable data helps to build credibility and trust with the public.

Infographic PR Article

3.4 Product Review Articles

Product review articles are a popular form of PR that significantly influences consumer purchasing decisions. The primary purpose of a product review is to provide detailed, objective information about a product, helping readers understand its features, pros, and cons. These reviews are usually done by experts or experienced users, offering high reliability and transparency.

When crafting a product review PR article, it’s important to remain honest and provide specific information based on real-life experiences. The article should compare the product to similar ones and offer clear conclusions to help consumers make informed decisions. The use of detailed images and videos is also crucial, as it enhances persuasion and appeal. A quality product review not only promotes effectively but also builds credibility and trust with consumers.

4. How to Write Engaging PR Articles that Increase Interaction on Social Media

To write effective PR articles that enhance interaction on social media, you need to ensure several key factors that make your content professional and impactful. Here are important points to keep in mind:

4.1 Align with Business Objectives

A successful PR article must convey a clear message and meet the business’s goals. Whether you choose traditional articles, infographics, or videos, the primary aim remains to enhance brand recognition, attract potential customers, and improve sales. Only when the PR article naturally increases interaction can the business sustainably grow on social media.

The PR article should align with the overall marketing strategy of the business, ensuring optimal promotional effectiveness. To achieve this, it’s crucial to have a deep understanding of the products, services, and PR campaigns.

4.2 Target the Right Audience

A PR article is truly effective only when it addresses the needs and desires of the target customer group. Thoroughly research the habits and behaviors of the customers the business wants to reach. This helps you craft an appropriate message, thereby increasing the likelihood of reader interaction on social media.For example, if your target audience consists of young people interested in the marketing field, provide engaging information such as “Universities Offering Marketing Programs” or “Where to Study Digital Marketing in Ho Chi Minh City.” This not only enhances the SEO effectiveness of the article but also grabs the readers’ attention.

4.3 Clearly and Accurately Convey the Message

One of the critical elements of a PR article is the main message. When writing, you need to clearly define the message you want to convey. The message should be concise, easy to understand, and leave a strong impression on the reader. The article should not only promote the product but also influence the customer’s perception and prompt specific actions, such as interacting, sharing, or purchasing.

If the article can convey a clear and consistent message, it will help enhance the brand’s credibility on social media, attracting natural interaction.

4.4 Ensure Content and Presentation Quality

A quality PR article should balance content and presentation. The content must be concise and easy to understand while still providing all necessary information. Images or infographics used must closely relate to the message and enhance the reader’s experience.

Using illustrative images not only makes the article more engaging but also increases interaction on social media platforms, where users prefer content that is easily accessible and quickly shareable.

5. Gain a Deeper Understanding of PR in Marketing at the Hoa Sen – De Montfort International Program

If you want to explore how PR and marketing function in a global environment, check out the Hoa Sen – De Montfort International Program. This program provides in-depth knowledge of the marketing field and modern communication methods, helping you keep up with the latest PR trends. With an international learning model, you’ll have the opportunity to develop comprehensive skills, from writing professional PR articles to building communication strategies on social media platforms. Don’t hesitate to fill out the form below to learn more about the program and how it can help you advance your career in this field.

6. Conclusion

Writing engaging PR articles that increase interaction on social media is not just an art of using language; it also requires a solid understanding of the marketing industry and how to convey messages to the target audience effectively. To succeed, you need to apply effective content strategies while continuously learning from specialized training programs.If you are interested in the bachelor’s program in marketing, follow our page so you don’t miss any useful information about the Hoa Sen �?De Montfort International Program! To receive more information about the program, please register here.

Read more:

Study International Bachelor’s Degrees in 3 Popular Majors: Marketing, International Business, Graphic Design at Hoa Sen �?De Montfort

What is On-site Study Abroad? Opportunities to Study at Home with the Hoa Sen �?De Montfort Program

Choosing On-site Study Abroad in Marketing �?Exciting Career Opportunities Not to Miss

——————————————�?br>CONSULTATION CONTACT: Hoa Sen �?De Montfort Program (Institute of International Education)
Apply online here
Register for consultation here
Address: Room 1007, 10th floor, 08 Nguyen Van Trang, Ben Thanh Ward, District 1, Ho Chi Minh City
Phone: 028 7309 1991 (Ext: 4792)
Hotline: 0888 275 276
Email:�?a href="mailto:demontfort@hoasen.e-sexcash.com">demontfort@hoasen.e-sexcash.com
Website: e-sexcash.com/demontfort/

News – Events – De Montfort Vietnam Alliance Program

vantranthibach — Thu, 31 Oct 2024 04:48:58 +0000

In the 4.0 technology era, Digital Marketing has become the key to success for modern marketers. If you’re looking for a pathway to grow your career, the “Bachelor of Digital Marketing at Hoa Sen – De Montfort” program will equip you with knowledge of advanced digital marketing tools and hands-on skills through real-world projects with major partners. This is the opportunity for you to excel and establish your position in the vast potential world of Digital Marketing.

Digital Marketing Tools for Modern Marketers

1. What is Digital Marketing?

Digital Marketing is an essential branch of modern marketing, focusing on utilizing digital platforms to reach and interact with customers. Unlike traditional marketing, Digital Marketing leverages the development of technology and the internet to optimize market outreach strategies. Tools like websites, social media, email, and search engines have become the primary channels for businesses to communicate and build relationships with their target customers.

In Digital Marketing, businesses don’t just advertise, but they also need to understand user behavior through data. Collecting and analyzing data from online activities help marketers create personalized strategies that target the right audience at the right time and meet the needs of customers. Tools such as Google Analytics, Facebook Insights, and paid advertising platforms (Google Ads, Facebook Ads) enable businesses to measure campaign effectiveness and optimize their strategy.

Furthermore, Digital Marketing is flexible with many forms, such as:

Content Marketing: Creating valuable content to attract and retain customers.

SEO (Search Engine Optimization): Optimizing search engines to rank higher.

Social Media Marketing: Promoting products and services through social media platforms.

Paid Advertising: Using paid ads to increase reach and conversions.

With high interactivity and detailed tracking capabilities, Digital Marketing tools are playing an increasingly important role in business strategies, especially in today’s digital age.

What is Digital Marketing?

2. Essential Digital Marketing tools for modern marketers

To succeed in the marketing industry, using digital marketing tools is essential. Below are the tools that students in the Bachelor of Marketing program at Hoa Sen – De Montfort will learn and use to optimize their marketing campaigns.

2.1 Google Analytics

Google Analytics is a powerful tool that helps you understand user behavior on your website. From identifying traffic sources to evaluating campaign performance, Google Analytics is key for marketers to optimize their marketing strategies.

2.2 Facebook Ads Manager

With Facebook Ads Manager, marketers can easily manage advertising campaigns on Facebook, Instagram, and Messenger. This tool allows you to customize your target audience, track ad performance, and optimize costs.

2.3 SEMrush

SEO is an important part of modern marketing strategies, and SEMrush is a tool that helps marketers research keywords, analyze competitors, and optimize content to rank higher on search engines.

2.4 Mailchimp

Email marketing remains an important channel, and Mailchimp allows marketers to easily manage email campaigns, create automated email sequences, and analyze the performance of each campaign.

2.5 HubSpot

HubSpot is a CRM and marketing automation tool that helps marketers manage customer data, automate marketing processes, and analyze campaign effectiveness.

3. Where to study Marketing?

Nếu bạn muốn thành thạo các công c�?digital marketing thì sau đây là 4 trường mà bạn có th�?cân nhắc:

3.1 University of Economics Ho Chi Minh City (UEH)

As one of the leading public universities in economics, UEH offers practical marketing programs. Students are always evaluated for their analytical abilities.

3.2 University of Finance and Marketing (UFM)

Known for programs such as media marketing and brand management, UFM trains students in both theory and practice.

3.3 Hoa Sen University – Hoa Sen De Montfort International Program

One of the top international joint programs in Vietnam, especially with the Bachelor of International Marketing. Students in this program will have the opportunity to experience and develop in a global environment.

3.4 Ho Chi Minh City University of Industry (IUH)

Students approach methods and courses that enhance their technical skills and knowledge while accessing technology and academic programs.

Indispensable Marketing Tools for Marketers

4. Conclusion

In the digital age, Digital Marketing tools have become the foundation for modern marketing. These tools not only help optimize marketing strategies but also open up many opportunities to interact with customers. Moreover, they help marketers monitor and ensure campaign results are always at their best. The Bachelor of Marketing program at Hoa Sen – De Montfort not only equips students with knowledge but also creates opportunities for them to participate in real-world projects, applying skills and tools for modern marketers.

Read more:

Study International Bachelor’s Degrees in 3 Popular Majors: Marketing, International Business, Graphic Design at Hoa Sen �?De Montfort

What is On-site Study Abroad? Opportunities to Study at Home with the Hoa Sen �?De Montfort Program

Choosing On-site Study Abroad in Marketing �?Exciting Career Opportunities Not to Miss

——————————————�?br>CONSULTATION CONTACT: Hoa Sen �?De Montfort Program (Institute of International Education)
Apply online here
Register for consultation here
Address: Room 1007, 10th floor, 08 Nguyen Van Trang, Ben Thanh Ward, District 1, Ho Chi Minh City
Phone: 028 7309 1991 (Ext: 4792)
Hotline: 0888 275 276
Email:�?a href="mailto:demontfort@hoasen.e-sexcash.com">demontfort@hoasen.e-sexcash.com
Website: e-sexcash.com/demontfort/

News – Events – De Montfort Vietnam Alliance Program

vantranthibach — Thu, 31 Oct 2024 02:25:41 +0000

Understanding How to Choose Between International Business and Business Administration is an important step in determining your career path. The International Business field focuses on trade and management activities in a global environment, requiring knowledge of international markets, laws, and multicultural cultures. Meanwhile, the Business Administration field provides an overview of business management, with in-depth knowledge of finance, human resources, marketing, and business strategy. Understanding the characteristics of each field will help you make an informed decision that aligns with your interests, abilities, and career goals. Let’s explore the differences together to make the best choice!

Understanding to Choose Between International Business and Business Administration Fields

1. What is International Business?

The International Business field is the study and practice of business activities that take place on a global scale. This includes managing and conducting trade transactions between countries, understanding international regulations, being knowledgeable about multicultural markets, and developing international business strategies. Students in this field will be equipped with knowledge of import and export, international logistics, international marketing, and risk management in the global business environment. This field requires a deep understanding of the global economy, foreign language skills, and the ability to work in a multicultural environment.

2. What is Business Administration?

The Business Administration field is a specialized area of study focused on managing and operating business activities. This field encompasses various aspects such as financial management, human resources, marketing, production, and business strategy. The goal of Business Administration is to develop leadership and management skills to help organizations operate efficiently and achieve their business objectives. Students in this field will gain knowledge of management principles, analytical skills, decision-making abilities, and problem-solving capabilities in diverse business environments. This is an ideal field of study for those who aspire to hold management or leadership positions within organizations and businesses.

3. The Differences Between International Business and Business Administration

International Business Business Administration
Scope of activities Focuses on business activities that take place on a global scale. Students in this field learn how to manage international transactions, understand international laws, and adjust business strategies to suit multicultural markets. The work environment often involves multiple countries and requires coordination skills across different geographical regions. Has a broader scope of activities but typically focuses on managing and operating the internal functions of a business. This field includes aspects such as financial management, human resources, marketing, and strategy. The scope can be domestic or international, but it does not necessarily involve cross-border activities.
Goals The goal is to optimize business operations on a global scale, including developing strategies tailored to each international market, managing international risks, and overseeing import and export activities. The goal is to effectively manage the internal operations of the business, including optimizing processes, enhancing operational efficiency, and achieving business objectives through management functions such as finance, human resources, and marketing.
Necessary skills Requires skills in foreign languages, knowledge of international laws, the ability to work in a multicultural environment, and an understanding of the global market. Negotiation skills, international logistics, and supply chain management are also very important. Requires leadership, analytical, decision-making, human resource management skills, and a deep understanding of business functions. Strategic planning abilities and financial management skills are also important factors.
Job opportunities Career opportunities are often related to multinational companies, import and export, logistics, international supply chain management, and international market development. Career opportunities are diverse and include positions such as business manager, financial director, marketing director, human resources manager, and leadership roles in organizations and businesses both domestically and internationally.
Study and research The curriculum focuses on subjects such as international law, logistics, international trade, and international marketing. The curriculum typically includes subjects such as financial management, human resource management, marketing, and business strategy, with a focus on the overall management aspects of a business.
The Differences Between International Business and Business Administration

4. Studying International Business at Hoa Sen – De Montfort

4.1. Duration of Study

The duration of study is 3 years (excluding 1 year of foundational courses), with 2 semesters each year. Instruction is conducted in English.

The International Business program opens up global career opportunities for students.

Students are equipped with knowledge about the activities of multinational companies, learn about key aspects of emerging markets, and gain insights into practical, geographical, and socio-economic factors in the business field.

In addition, soft skills are developed through courses taught by guest lecturers from the industry, field trips, and case studies based on real-life scenarios.
The program provides knowledge that meets the recruitment needs of businesses. Graduates of this program currently hold key roles in major companies such as Rolls Royce, IBM, Walt Disney, the NHS, and Siemens.

The program is designed according to DMU’s Education Strategy 2030, where the ‘modular learning’ timetable is simplified, meaning students will study one subject at a time and have more time to engage in their learning, receive quicker feedback from instructors, and enjoy a balance between life and study.

4.2. Training program

Year 0 Year 1 Year 2 Year 3
IYZ International Business International Business International Business
English for Academic Purposes 1 Global Business Environment Multinational Enterprise in the Global Economy International Business Strategy and Governance
English for Academic Purposes 2 Business Dynamics, Ethics and Culture Data Analytics and Research Skills Choose one of the two subjects: (Emerging Markets and the Size of Digital Transformation)
Academic and Study Skills Economics in Global Business International Organisational Behaviour and Leadership Emerging Markets: Economic Geography and Trends
Maths Study Skills: Quantitative Methods Marketing for International Business Choose one of the two subjects: Dimensions of Digital Transformation
The Context of Business International Supply Chain Management International Trade Management
International Financial Management and Decision Making Choose one of the two subjects:
Dissertation
Business Project
Training program of International Business at Hoa Sen – De Montfort

5. Summary

Understanding How to Choose Between International Business and Business Administration is the key to determining the most suitable career path for you. The International Business field focuses on activities in a global environment, requiring knowledge of international markets and the ability to work in a multicultural setting. Meanwhile, the Business Administration field emphasizes overall management within organizations, with extensive knowledge in various areas such as finance, marketing, and human resources. Choosing the right field of study should be based not only on personal interests but also on long-term career goals, helping you maximize your potential and achieve success in the future.

If you are interested in international business, follow our page to stay updated with valuable information about the Hoa Sen – De Montfort International Partnership Program! To receive more details about the program, please register here.

See more:

What is an International Joint Bachelor’s Degree? What are the Advantages of International Joint Programs?

What is Studying Abroad Locally? Opportunities for Studying Abroad Locally with the Hoa Sen �?De Montfort Program.

Overview of International University Tuition Fees for Over 30 Institutions in Vietnam.

——————————————�?br>CONSULTATION CONTACT: Hoa Sen �?De Montfort Program (Institute of International Education)
Apply online here
Register for consultation here
Address: Room 1007, 10th floor, 08 Nguyen Van Trang, Ben Thanh Ward, District 1, Ho Chi Minh City
Phone: 028 7309 1991 (Ext: 4792)
Hotline: 0888 275 276
Email:�?a href="mailto:demontfort@hoasen.e-sexcash.com" target="_blank" rel="noreferrer noopener">demontfort@hoasen.e-sexcash.com
Website: e-sexcash.com/demontfort/

	International Business	Business Administration
Scope of activities	Focuses on business activities that take place on a global scale. Students in this field learn how to manage international transactions, understand international laws, and adjust business strategies to suit multicultural markets. The work environment often involves multiple countries and requires coordination skills across different geographical regions.	Has a broader scope of activities but typically focuses on managing and operating the internal functions of a business. This field includes aspects such as financial management, human resources, marketing, and strategy. The scope can be domestic or international, but it does not necessarily involve cross-border activities.
Goals	The goal is to optimize business operations on a global scale, including developing strategies tailored to each international market, managing international risks, and overseeing import and export activities.	The goal is to effectively manage the internal operations of the business, including optimizing processes, enhancing operational efficiency, and achieving business objectives through management functions such as finance, human resources, and marketing.
Necessary skills	Requires skills in foreign languages, knowledge of international laws, the ability to work in a multicultural environment, and an understanding of the global market. Negotiation skills, international logistics, and supply chain management are also very important.	Requires leadership, analytical, decision-making, human resource management skills, and a deep understanding of business functions. Strategic planning abilities and financial management skills are also important factors.
Job opportunities	Career opportunities are often related to multinational companies, import and export, logistics, international supply chain management, and international market development.	Career opportunities are diverse and include positions such as business manager, financial director, marketing director, human resources manager, and leadership roles in organizations and businesses both domestically and internationally.
Study and research	The curriculum focuses on subjects such as international law, logistics, international trade, and international marketing.	The curriculum typically includes subjects such as financial management, human resource management, marketing, and business strategy, with a focus on the overall management aspects of a business.

Year 0	Year 1	Year 2	Year 3
IYZ	International Business	International Business	International Business
English for Academic Purposes 1	Global Business Environment	Multinational Enterprise in the Global Economy	International Business Strategy and Governance
English for Academic Purposes 2	Business Dynamics, Ethics and Culture	Data Analytics and Research Skills	Choose one of the two subjects: (Emerging Markets and the Size of Digital Transformation)
Academic and Study Skills	Economics in Global Business	International Organisational Behaviour and Leadership	Emerging Markets: Economic Geography and Trends
Maths Study Skills: Quantitative Methods	Marketing for International Business	Choose one of the two subjects:	Dimensions of Digital Transformation
The Context of Business		International Supply Chain Management	International Trade Management
		International Financial Management and Decision Making	Choose one of the two subjects:
			Dissertation
			Business Project

News – Events – De Montfort Vietnam Alliance Program

News – Events – De Montfort Vietnam Alliance Program

1. Start up at the international market is a global trend

2. The international market �?opportunities and challenges

2.1. Opportunities

2.2. Challenges

3. Why international startups are the right direction for the future

3.1 Advantages from technology and global logistics

3.2 An inevitable trend in international business

3.3 Access to the global market

3.4 Opportunities for learning and innovation

4. Successful global startup case studies

5. What should be prepared to minimize risks when starting a business in international markets?

5.1. Market research

5.2. Localization of ideas and vision

5.3. Budget planning

5.4. Logistics challenges

5.5. International bank accounts

5.6. Legal preparation

6. Conclusion

7. Discover international learning opportunities to prepare for global entrepreneurship

News – Events – De Montfort Vietnam Alliance Program

1. Hoa Sen University Opening Ceremony for the academic year 2024-2025

2. Partnership between Hoa Sen University and Tuoi Tre Newspaper for Media Training

3. DMUers receive scholarships at HSU opening ceremony

4. Talkshow with Professor Klaus Schwab – Founder and Chairman of the World Economic Forum (WEF) with the topic: “Knowledge Economy �?Foundation for a Prosperous Future and Action of the Youth”

5. Vietnamese Women’s Day event: “Celebrate Your Femininity�?/strong>

News – Events – De Montfort Vietnam Alliance Program

1. Opening speech by the representative of the Institute of International Education

2. Leaders of the Institute of International Education present gifts and internship cards to Vinschool students

3. Vinschool students participate in a campus tour

4. Vinschool students attend the first class “Intercultural communication in the business environment�?/strong>

5. Field-trip class 2: Introduction to Finance

6. Looking back at the exciting first internship day of Vinschool students

News – Events – De Montfort Vietnam Alliance Program

News – Events – De Montfort Vietnam Alliance Program

1. Essential insights into TikTok Marketing

1.1 What is TikTok Marketing?

1.2 Which target audience should TikTok marketing focus on?

1.3 Advantages of TikTok Marketing

2. Reasons to Implement a Marketing Strategy on TikTok

2.1 Leveraging the Influence of TikTokers and Influencers

2.2 Effective TikTok advertising

2.3 Diverse content formats

2.4 Rapid viral potential

2.5 TikTok remains uncrowded

3. Effectively reaching Gen Z through TikTok Marketing

3.1 Use of short, creative content

3.2 Leveraging trends and hashtags

3.3 Collaborating with Influencers

3.4 Using TikTok Ads

3.5 Focusing on personalized experiences

4. Conclusion

News – Events – De Montfort Vietnam Alliance Program

1. Why is career development planning important?

2. What specific steps are needed for career development planning?

2.1 Step 1: Assess the current situation and define career goals

2.2 Step 2: Build a career development roadmap

2.3 Step 3: Horizontal career development �?a new trend?

2.4 Step 4: Build your career through learning and networking

2.5 Step 5: Monitor, evaluate, and adjust your plan

3. Start your career development at Hoa Sen �?De Montfort international program

4. Conclusion

News – Events – De Montfort Vietnam Alliance Program

1. What is personal branding?

2. Why you should build a personal brand

3. Steps to successfully build a personal brand

3.1 Define your goals

3.2 Establish your unique selling point

3.3 Create specialized content

3.4 Connect with your audience

3.5 Evaluate and adjust your personal brand

4. How to build your personal brand on social media

5. Long-term benefits of personal branding for marketing students

6. Conclusion

News – Events – De Montfort Vietnam Alliance Program

1. What is a PR Article?

2. How Important Are PR Articles?

3. Common Types of PR Articles

3.1 Advertorial PR Articles