{"id":108,"date":"2017-09-07T07:42:04","date_gmt":"2017-09-07T07:42:04","guid":{"rendered":"https:\/\/hoasen.e-sexcash.com\/huongnghiep\/nganh-marketing-co-hoi-cho-thi-sinh-nang-dong\/"},"modified":"2023-10-05T02:23:00","modified_gmt":"2023-10-05T02:23:00","slug":"nganh-marketing-co-hoi-cho-thi-sinh-nang-dong","status":"publish","type":"post","link":"https:\/\/e-sexcash.com\/huongnghiep\/nganh-marketing-co-hoi-cho-thi-sinh-nang-dong\/","title":{"rendered":"Ng\u00e0nh marketing – c\u01a1 h\u1ed9i cho th\u00ed sinh n\u0103ng \u0111\u1ed9ng"},"content":{"rendered":"<\/p>\n
D\u00f9 m\u1edbi xu\u1ea5t hi\u1ec7n t\u1ea1i Vi\u1ec7t Nam h\u01a1n 10 n\u0103m tr\u1edf l\u1ea1i \u0111\u00e2y, nh\u01b0ng marketing \u0111\u00e3 nhanh ch\u00f3ng tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng ng\u00e0nh ph\u00e1t tri\u1ec3n nhanh v\u00e0 thu h\u00fat\u00a0 nhi\u1ec1u lao \u0111\u1ed9ng. Nhi\u1ec1u chuy\u00ean gia d\u1ef1 b\u00e1o, marketing \u0111ang l\u00e0 ng\u00e0nh \u201cth\u1eddi th\u01b0\u1ee3ng\u201d, nhu c\u1ea7u nh\u00e2n l\u1ef1c r\u1ea5t l\u1edbn.<\/p>\n
Thu nh\u1eadp b\u00ecnh qu\u00e2n c\u1ee7a nh\u00e2n vi\u00ean marketing \u1edf khu v\u1ef1c doanh nghi\u1ec7p c\u00f3 v\u1ed1n \u0111\u1ea7u t\u01b0 n\u01b0\u1edbc ngo\u00e0i t\u1eeb 400\u00a0\u0111\u1ebfn 600 USD m\u1ed9t th\u00e1ng, c\u1ea5p qu\u1ea3n l\u00fd t\u1eeb 1.000\u00a0\u0111\u1ebfn 1.500 USD m\u1ed9t th\u00e1ng. C\u00f3 th\u1ec3 n\u00f3i marketing \u0111ang l\u00e0 m\u1ed9t ng\u00e0nh h\u1ecdc \u201cth\u1eddi th\u01b0\u1ee3ng\u201d m\u00e0 nhi\u1ec1u th\u00ed sinh m\u01a1 \u01b0\u1edbc.<\/p>\n
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Sinh vi\u00ean ng\u00e0nh Marketing \u0110\u1ea1i h\u1ecdc Hoa Sen<\/em><\/p>\n “C\u1ea7u” \u0111\u1ee3i “cung”<\/strong><\/p>\n Theo kh\u1ea3o s\u00e1t nhu c\u1ea7u tuy\u1ec3n d\u1ee5ng c\u1ee7a tr\u00ean 5.000 doanh nghi\u1ec7p, trong 8 nh\u00f3m ng\u00e0nh ngh\u1ec1 c\u00f3 nhu c\u1ea7u tuy\u1ec3n cao trong n\u0103m 2009 (chi\u1ebfm 70% nhu c\u1ea7u nh\u00e2n l\u1ef1c, kho\u1ea3ng 270.000\u00a0– 280.000 ch\u1ed7 l\u00e0m t\u1ea1i th\u00e0nh ph\u1ed1), ng\u00e0nh marketing, chi\u1ebfm kho\u1ea3ng tr\u00ean 30.000 lao \u0111\u1ed9ng (g\u1ea7n 10%) v\u1edbi \u0111a ng\u00e0nh ngh\u1ec1 v\u00e0 nhi\u1ec1u c\u1ea5p tr\u00ecnh \u0111\u1ed9 t\u1eeb s\u01a1 c\u1ea5p ngh\u1ec1 \u0111\u1ebfn \u0110H, ch\u1ee7 y\u1ebfu trong l\u0129nh v\u1ef1c c\u00f4ng nghi\u1ec7p, th\u01b0\u01a1ng m\u1ea1i,\u00a0d\u1ecbch v\u1ee5. \u00d4ng Hu\u1ef3nh Ph\u01b0\u1edbc Ngh\u0129a, Gi\u00e1m \u0111\u1ed1c \u0111\u00e0o t\u1ea1o C\u00f4ng ty truy\u1ec1n th\u00f4ng ti\u1ebfp th\u1ecb VietNam Marcom, kh\u1eb3ng \u0111\u1ecbnh: \u201cKh\u1ea3o s\u00e1t nhi\u1ec1u doanh nghi\u1ec7p, m\u1ed7i n\u0103m trung b\u00ecnh nhu c\u1ea7u tuy\u1ec3n d\u1ee5ng ng\u00e0nh n\u00e0y t\u0103ng 10%, \u0111\u1eb7c bi\u1ec7t l\u00e0 v\u1ecb tr\u00ed nh\u00e2n s\u1ef1 cao c\u1ea5p. L\u01b0\u01a1ng kh\u1edfi \u0111i\u1ec3m th\u1ea5p nh\u1ea5t l\u00e0\u00a0ba,\u00a0b\u1ed1n\u00a0tri\u1ec7u \u0111\u1ed3ng, sau m\u1ed9t n\u0103m kinh nghi\u1ec7m, l\u01b0\u01a1ng c\u00f3 th\u1ec3 l\u00ean \u0111\u1ebfn 7, 8 tri\u1ec7u \u0111\u1ed3ng\u201d.<\/p>\n \u00d4ng Tr\u1ea7n Anh Tu\u1ea5n, Ph\u00f3 gi\u00e1m \u0111\u1ed1c\u00a0ki\u00eam Tr\u01b0\u1edfng ph\u00f2ng Th\u00f4ng tin th\u1ecb tr\u01b0\u1eddng lao \u0111\u1ed9ng, Trung t\u00e2m Gi\u1edbi thi\u1ec7u vi\u1ec7c l\u00e0m TP HCM, chia s\u1ebb: \u201cNgh\u1ec1 n\u00e0y \u0111\u00f2i h\u1ecfi cao v\u1ec1 s\u1ef1 nhanh nh\u1eb9n, s\u00e1ng t\u1ea1o, th\u1ef1c ti\u1ec5n trong ho\u1ea1t \u0111\u1ed9ng t\u00ecm th\u1ecb tr\u01b0\u1eddng ti\u00eau th\u1ee5 s\u1ea3n ph\u1ea9m; \u0111\u1ec3 khai th\u00e1c th\u1ecb tr\u01b0\u1eddng c\u00f2n \u0111\u00f2i h\u1ecfi ph\u1ea3i t\u00ecm hi\u1ec3u s\u00e2u v\u1ec1 s\u1ea3n xu\u1ea5t, kinh doanh, m\u1eb7t h\u00e0ng, s\u1ea3n ph\u1ea9m, t\u00e2m l\u00fd giao ti\u1ebfp, ki\u1ebfn th\u1ee9c x\u00e3 h\u1ed9i, s\u1ee9c b\u1ec1n b\u1ec9 trong c\u00f4ng vi\u1ec7c, quan h\u1ec7. Ngo\u00e0i ra, k\u1ef9 n\u0103ng m\u1ec1m nh\u01b0: qu\u1ea3n l\u00fd, l\u1eafng nghe hi\u1ec7u qu\u1ea3, thuy\u1ebft ph\u1ee5c, x\u1eed l\u00fd th\u00f4ng tin v\u00e0 ngo\u1ea1i ng\u1eef\u00a0l\u00e0 y\u1ebfu t\u1ed1 kh\u00f4ng th\u1ec3 thi\u1ebfu.\u00a0<\/p>\n Ng\u00e0nh “r\u1ed9ng c\u1eeda” cho th\u00ed sinh<\/strong><\/p>\n \u00d4ng H\u1ee9a Minh Tu\u1ea5n, Tr\u01b0\u1edfng ph\u00f2ng \u0111\u00e0o t\u1ea1o \u0110H Marketing, cho bi\u1ebft: \u201cNhi\u1ec1u th\u00ed sinh v\u00e0 ph\u1ee5 huynh khi nh\u1eafc \u0111\u1ebfn ng\u00e0nh n\u00e0y th\u01b0\u1eddng ngh\u0129 ngay \u0111\u1ebfn h\u00ecnh \u1ea3nh \u0111i ch\u00e0o h\u00e0ng hay c\u00e1i g\u00ec \u0111\u00f3 \u0111\u1ea1i lo\u1ea1i nh\u01b0 qu\u1ea3ng c\u00e1o. Th\u1eadt ra, \u0111\u00e2y ch\u1ec9 l\u00e0 nh\u1eefng kh\u00e2u nh\u1ecf trong m\u1ed9t h\u1ec7 th\u1ed1ng nh\u1eefng c\u00f4ng vi\u1ec7c m\u00e0\u00a0 chuy\u00ean vi\u00ean marketing ph\u1ea3i \u0111\u1ea3m nhi\u1ec7m”.\u00a0<\/p>\n Trong marketing c\u00f2n nhi\u1ec1u chuy\u00ean ng\u00e0nh nh\u1ecf v\u00e0 chuy\u00ean m\u00f4n h\u00f3a h\u01a1n qu\u1ea3ng c\u00e1o nh\u01b0: nghi\u00ean c\u1ee9u, kh\u1ea3o s\u00e1t th\u1ecb tr\u01b0\u1eddng, PR,\u00a0b\u00e1n h\u00e0ng, ph\u00e1t tri\u1ec3n th\u1ecb tr\u01b0\u1eddng… Marketers, t\u00ean g\u1ecdi chung c\u1ee7a t\u1ea5t c\u1ea3 nh\u1eefng ng\u01b0\u1eddi l\u00e0m vi\u1ec7c trong l\u0129nh v\u1ef1c marketing, l\u00e0 ng\u01b0\u1eddi v\u1ea1ch ra chi\u1ebfn l\u01b0\u1ee3c kinh doanh, qu\u1ea3ng b\u00e1 h\u00ecnh \u1ea3nh c\u1ee7a doanh nghi\u1ec7p th\u00f4ng qua nh\u1eefng s\u1ea3n ph\u1ea9m c\u1ee5 th\u1ec3 \u0111\u1ebfn v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t. V\u1edbi chuy\u00ean m\u00f4n v\u1ec1 marketing, khi ra tr\u01b0\u1eddng, sinh vi\u00ean c\u00f3 th\u1ec3 l\u00e0m vi\u1ec7c trong c\u00e1c doanh nghi\u1ec7p s\u1ea3n xu\u1ea5t (b\u1ed9 ph\u1eadn nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n, ph\u00f2ng th\u1ecb tr\u01b0\u1eddng\u2026) c\u00e1c doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i, d\u1ecbch v\u1ee5 c\u00e1c c\u01a1 quan, t\u1ed5 ch\u1ee9c phi l\u1ee3i nhu\u1eadn\u2026<\/p>\n \u1ede ph\u00eda B\u1eafc, n\u0103m 1966, t\u1ea1i \u0110H Kinh t\u1ebf qu\u1ed1c d\u00e2n, H\u00e0 N\u1ed9i, ng\u00e0nh marketing thu\u1ed9c khoa V\u1eadt gi\u00e1, t\u1eeb n\u0103m 1988 – 1990 thu\u1ed9c khoa V\u1eadt gi\u00e1 – Du l\u1ecbch, n\u0103m 1990 – 1992, ng\u00e0nh n\u00e0y l\u1ea1i thu\u1ed9c khoa Du l\u1ecbch – Marketing.\u00a0 T\u1eeb n\u0103m 1992 \u0111\u1ebfn nay, Marketing ch\u00ednh th\u1ee9c t\u00e1ch th\u00e0nh khoa ri\u00eang bi\u1ec7t, v\u1edbi chuy\u00ean ng\u00e0nh qu\u1ea3n tr\u1ecb Marketing. \u0110i\u1ec3m chu\u1ea9n tr\u00fang tuy\u1ec3n ng\u00e0nh n\u00e0y n\u0103m 2008 l\u00e0 22.\u00a0\u00a0<\/p>\n Ngo\u00e0i ra, t\u1ea1i \u0110H Th\u01b0\u01a1ng M\u1ea1i c\u00f3 ng\u00e0nh Marketing th\u01b0\u01a1ng m\u1ea1i. \u0110i\u1ec3m chu\u1ea9n tr\u00fang tuy\u1ec3n n\u0103m 2008 c\u1ee7a tr\u01b0\u1eddng n\u00e0y l\u00e0 17.\u00a0 \u0110H Ngo\u1ea1i Th\u01b0\u01a1ng, marketing thu\u1ed9c ng\u00e0nh Qu\u1ea3n tr\u1ecb kinh doanh, \u0111i\u1ec3m tr\u00fang tuy\u1ec3n kh\u1ed1i A l\u00e0 25, kh\u1ed1i D1 l\u00e0 22,5, kh\u1ed1i D6 l\u00e0 23.<\/p>\n T\u1ea1i ph\u00eda Nam, t\u1eeb n\u0103m 2008, \u0110H Marketing ch\u00ednh th\u1ee9c th\u00e0nh l\u1eadp khoa Marketing, g\u1ed3m\u00a0hai chuy\u00ean ng\u00e0nh Marketing t\u1ed5ng h\u1ee3p v\u00e0 qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u.\u00a0M\u1ed9t c\u00e1n b\u1ed9\u00a0\u0111\u00e0o t\u1ea1o c\u1ee7a tr\u01b0\u1eddng cho bi\u1ebft, n\u0103m 2007 c\u00f3 1.050 h\u1ed3 s\u01a1 n\u1ed9p \u0111\u01a1n thi ng\u00e0nh n\u00e0y. N\u0103m 2008, khi t\u00e1ch khoa, h\u1ed3 s\u01a1 thi v\u00e0o ng\u00e0nh n\u00e0y t\u0103ng g\u1ea5p \u0111\u00f4i: 2.267. \u0110i\u1ec3m tr\u00fang tuy\u1ec3n ng\u00e0nh n\u00e0y t\u01b0\u01a1ng \u0111\u1ed1i \u201cm\u1ec1m\u201d, ch\u1ec9 14,5 \u0111i\u1ec3m (kh\u1ed1i A v\u00e0 D1).\u00a0 N\u0103m 2009, tr\u01b0\u1eddng v\u1eeba c\u00f4ng b\u1ed1 ch\u1ec9 ti\u00eau tuy\u1ec3n sinh g\u1ed3m 1.000 ch\u1ec9 ti\u00eau b\u1eadc \u0110H, 1.300 b\u1eadc C\u0110 v\u00e0 d\u00e0nh 600 ch\u1ec9 ti\u00eau \u0111\u00e0o t\u1ea1o b\u1eadc trung c\u1ea5p chuy\u00ean nghi\u1ec7p.<\/p>\n Th\u00ed sinh c\u0169ng c\u00f3 th\u1ec3 thi v\u00e0o khoa Qu\u1ea3n tr\u1ecb kinh doanh c\u1ee7a \u0110H Kinh T\u1ebf TP HCM \u0111\u1ec3 h\u1ecdc v\u1ec1 marketing.\u00a0 N\u0103m 2009, tr\u01b0\u1eddng d\u00e0nh 5.000 ch\u1ec9 ti\u00eau \u0111\u00e0o t\u1ea1o \u0110H, \u0111i\u1ec3m tr\u00fang tuy\u1ec3n cho t\u1ea5t c\u1ea3 c\u00e1c ng\u00e0nh n\u0103m 2008 l\u00e0 18,5 \u0111i\u1ec3m.\u00a0<\/p>\n Ngo\u00e0i ra,\u00a0 khoa Qu\u1ea3n l\u00fd c\u00f4ng nghi\u1ec7p \u0110H B\u00e1ch Khoa TP HCM c\u0169ng \u0111\u00e0o t\u1ea1o ng\u00e0nh n\u00e0y trong b\u1ed9 m\u00f4n \u201cTi\u1ebfp th\u1ecb v\u00e0 Qu\u1ea3n l\u00ed\u201d. \u0110i\u1ec3m tr\u00fang tuy\u1ec3n khoa Qu\u1ea3n l\u00fd c\u00f4ng nghi\u1ec7p n\u0103m 2008 l\u00e0 17,5.<\/p>\n N\u0103m nay, B\u1ed9 GD-\u0110T s\u1ebd cho c\u00e1c tr\u01b0\u1eddng \u0110H-C\u0110 t\u0103ng th\u00eam 10 – 12 % ch\u1ec9 ti\u00eau, v\u00ec v\u1eady, ng\u00e0nh marketing d\u1ef1 ki\u1ebfn ch\u1ec9 ti\u00eau n\u0103m nay c\u0169ng s\u1ebd t\u0103ng v\u00e0 c\u01a1 h\u1ed9i cho th\u00ed sinh ch\u1ecdn ng\u00e0nh n\u00e0y s\u1ebd r\u1ed9ng h\u01a1n.\u00a0\u00a0<\/strong><\/p>\n Theo\u00a0Nguy\u1ec5n Th\u1ee7y<\/strong><\/em><\/p>\n (Ngu\u1ed3n:\u00a0 www.baodatviet.vn<\/a>)<\/strong><\/em><\/p>\n \u0110\u1eb7c \u0111i\u1ec3m n\u1ed5i b\u1eadt \u00a0c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh l\u00e0 s\u1ef1 \u00a0k\u1ebft h\u1ee3p gi\u1eefa t\u00ednh ti\u00ean phong v\u00e0 t\u00ednh th\u1ef1c ti\u1ec5n, Sinh vi\u00ean \u0111\u01b0\u1ee3c nghi\u00ean c\u1ee9u v\u00e0 h\u01b0\u1edbng d\u1eabn theo nh\u1eefng t\u00e0i li\u1ec7u chuy\u00ean m\u00f4n m\u1edbi nh\u1ea5t, \u0111\u01b0\u1ee3c \u00a0ti\u1ebfp c\u1eadn \u00a0nh\u1eefng th\u00e0nh qu\u1ea3 nghi\u00ean c\u1ee9u m\u1edbi nh\u1ea5t v\u1ec1 ngh\u1ec7 thu\u1eadt Marketing tr\u00ean th\u1ebf gi\u1edbi. \u0110\u1ed3ng th\u1eddi \u00a0ch\u01b0\u01a1ng tr\u00ecnh mang t\u00ednh \u00a0s\u00e1ng t\u1ea1o v\u00e0 t\u01b0\u01a1ng t\u00e1c cao th\u00f4ng qua c\u00e1c ho\u1ea1t \u0111\u1ed9ng th\u1ef1c ti\u1ec5n, gi\u00fap ng\u01b0\u1eddi h\u1ecdc c\u00f3 \u0111\u01b0\u1ee3c c\u00e1c k\u1ef9 n\u0103ng h\u1eefu d\u1ee5ng trong c\u00f4ng vi\u1ec7c sau n\u00e0y. Sinh vi\u00ean s\u1ebd c\u00f3 \u0111\u01b0\u1ee3c c\u00e1c kinh nghi\u1ec7m th\u1ef1c ti\u1ec5n th\u00f4ng qua c\u00e1c \u0111\u1ee3t th\u1ef1c t\u1eadp to\u00e0n th\u1eddi gian t\u1ea1i doanh nghi\u1ec7p, c\u00e1c \u0111\u1ec1 \u00e1n v\u00e0 c\u00e1c bu\u1ed5i h\u1ed9i th\u1ea3o chuy\u00ean ng\u00e0nh.<\/p>\n
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\n \n\t\t\tCh\u01b0\u01a1ng tr\u00ecnh C\u1eed nh\u00e2n Marketing c\u1ee7a \u0110H Hoa Sen <\/strong>cung c\u1ea5p c\u00e1c ki\u1ebfn th\u1ee9c n\u1ec1n t\u1ea3ng v\u1ec1 Marketing v\u00e0 c\u00e1c k\u1ef9 n\u0103ng chuy\u00ean m\u00f4n c\u1ea7n thi\u1ebft \u0111\u1ec3 v\u1eadn d\u1ee5ng linh ho\u1ea1t v\u00e0 s\u00e1ng t\u1ea1o v\u00e0o m\u1ed9t ho\u1ea1t \u0111\u1ed9ng marketing c\u1ee5 th\u1ec3 \u1edf c\u1ea5p \u0111\u1ed9 l\u1eadp chi\u1ebfn l\u01b0\u1ee3c marketing c\u0169ng nh\u01b0 th\u1ef1c thi m\u1ed9t ho\u1ea1t \u0111\u1ed9ng marketing t\u1ea1i c\u00e1c t\u1ed5 ch\u1ee9c.\u00a0<\/p>\n