{"id":573,"date":"2021-12-01T22:35:08","date_gmt":"2021-12-01T15:35:08","guid":{"rendered":"https:\/\/hoasen.e-sexcash.com\/ktqt\/?post_type=education&#038;p=573"},"modified":"2024-04-08T17:29:49","modified_gmt":"2024-04-08T10:29:49","slug":"marketing","status":"publish","type":"education","link":"https:\/\/e-sexcash.com\/ktqt\/education\/marketing\/","title":{"rendered":"Marketing"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">M\u00e3 ng\u00e0nh: 7340115<\/h2>\n\n\n\n<p>Ch\u01b0\u01a1ng tr\u00ecnh Marketing (H\u1ec7 \u0110\u1ea1i h\u1ecdc ch\u00ednh quy) \u0111\u00e0o t\u1ea1o ng\u01b0\u1eddi h\u1ecdc c\u00e1c ki\u1ebfn th\u1ee9c t\u1eeb c\u01a1 b\u1ea3n \u0111\u1ebfn chuy\u00ean s\u00e2u v\u1ec1 vi\u1ec7c nghi\u00ean c\u1ee9u ch\u00e2n dung kh\u00e1ch h\u00e0ng bao g\u1ed3m nhu c\u1ea7u, mong mu\u1ed1n v\u00e0 k\u1ef3 v\u1ecdng c\u1ee7a kh\u00e1ch h\u00e0ng th\u00f4ng qua m\u1ed9t s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 trong doanh nghi\u1ec7p. Song song \u0111\u00f3, ng\u01b0\u1eddi h\u1ecdc s\u1ebd \u0111\u01b0\u1ee3c trau d\u1ed3i k\u1ef9 n\u0103ng ph\u00e2n t\u00edch h\u00e0nh vi kh\u00e1ch h\u00e0ng, x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb nh\u1eb1m thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng. C\u1ee5 th\u1ec3 ch\u01b0\u01a1ng tr\u00ecnh Marketing (H\u1ec7 \u0110\u1ea1i h\u1ecdc ch\u00ednh quy) th\u1ec3 hi\u1ec7n c\u00e1c m\u1ee5c ti\u00eau gi\u00e1o d\u1ee5c sau:<\/p>\n\n\n\n<ul>\n<li>Ch\u01b0\u01a1ng tr\u00ecnh \u0111\u01b0\u1ee3c ki\u1ec3m \u0111\u1ecbnh b\u1edfi ACBSP (Hoa K\u1ef3), x\u00e2y d\u1ef1ng tr\u00ean c\u01a1 s\u1edf ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o C\u1eed nh\u00e2n Marketing c\u1ee7a m\u1ed9t s\u1ed1 tr\u01b0\u1eddng kinh doanh n\u1ed5i ti\u1ebfng nh\u01b0 McCombs School of Business, The University of Texas at Austin;<\/li>\n\n\n\n<li>Ch\u00fa tr\u1ecdng kh\u1ea3 n\u0103ng th\u1ef1c h\u00e0nh v\u00e0 \u1ee9ng d\u1ee5ng ki\u1ebfn th\u1ee9c Marketing v\u00e0o th\u1ef1c t\u1ebf. Sinh vi\u00ean&nbsp;tham gia 2 \u0111\u1ee3t th\u1ef1c t\u1eadp t\u1ea1i Doanh nghi\u1ec7p v\u00e0 nhi\u1ec1u \u0111\u1ec1 t\u00e0i, \u0111\u1ec1 \u00e1n Marketing trong su\u1ed1t qu\u00e1 tr\u00ecnh h\u1ecdc;<\/li>\n\n\n\n<li>Gi\u1ea3ng vi\u00ean&nbsp;t\u1ed1t nghi\u1ec7p t\u1eeb c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o qu\u1ed1c t\u1ebf, nhi\u1ec1u kinh nghi\u1ec7m gi\u1ea3ng d\u1ea1y v\u00e0 l\u00e0m vi\u1ec7c th\u1ef1c t\u1ebf, gi\u1eef c\u00e1c v\u1ecb tr\u00ed qu\u1ea3n l\u00fd c\u1ea5p cao t\u1ea1i doanh nghi\u1ec7p.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">C\u00e1c ki\u1ec3m \u0111\u1ecbnh v\u00e0 ch\u1ee9ng ch\u1ec9 ch\u1ea5t l\u01b0\u1ee3ng qu\u1ed1c t\u1ebf \u0111\u00e3 \u0111\u1ea1t:<a href=\"https:\/\/e-sexcash.com\/ktqt\/education\/quan-tri-kinh-doanh\/\"><\/a><a href=\"https:\/\/e-sexcash.com\/ktqt\/education\/digital-marketing\/\"><\/a><\/h2>\n\n\n\t\t\r\n\t\t\r\n\t\t\r\n\t\t<div class=\"vc-partner--top text-center jsCert\">\r\n\t\t\t<div class=\"container position-relative\">\r\n\t\t\t\t<div class=\"swiper-container d-inline-block\" id=\"certblock_007a5ef280b3bfb56a6491eb105816db\">\r\n\t\t\t\t\t<div class=\"swiper-wrapper\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\" class=\"vc-partner__item d-flex align-items-center justify-content-center\">\r\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/e-sexcash.com\/ktqt\/wp-content\/uploads\/sites\/15\/2021\/12\/Moet-NguyenBan-e1669947656494.png\" alt=\"\">\r\n\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\" class=\"vc-partner__item d-flex align-items-center justify-content-center\">\r\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/e-sexcash.com\/ktqt\/wp-content\/uploads\/sites\/15\/2021\/12\/img-09.png\" alt=\"\">\r\n\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\" class=\"vc-partner__item d-flex align-items-center justify-content-center\">\r\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/e-sexcash.com\/ktqt\/wp-content\/uploads\/sites\/15\/2021\/12\/NEAS_QC_BADGE.png\" alt=\"\">\r\n\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\" class=\"vc-partner__item d-flex align-items-center justify-content-center\">\r\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/e-sexcash.com\/ktqt\/wp-content\/uploads\/sites\/15\/2022\/08\/acbsp.png\" alt=\"\">\r\n\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\n\n\n<p><em>(*) Ng\u00e0nh Marketing c\u1ee7a \u0110\u1ea1i h\u1ecdc Hoa Sen l\u00e0 ng\u00e0nh h\u1ecdc \u0111\u1ea7u ti\u00ean c\u1ee7a Vi\u1ec7t Nam \u0111\u1ea1t chu\u1ea9n ki\u1ec3m \u0111\u1ecbnh ACBSP c\u1ee7a Hoa K\u1ef3 t\u1eeb n\u0103m 2015.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Ch\u01b0\u01a1ng tr\u00ecnh h\u1ecdc<\/strong>:<\/h2>\n\n\n\n<p>Sinh vi\u00ean \u0111\u01b0\u1ee3c nghi\u00ean c\u1ee9u v\u00e0 h\u01b0\u1edbng d\u1eabn theo nh\u1eefng t\u00e0i li\u1ec7u chuy\u00ean m\u00f4n m\u1edbi nh\u1ea5t, \u0111\u01b0\u1ee3c ti\u1ebfp c\u1eadn nh\u1eefng th\u00e0nh qu\u1ea3 nghi\u00ean c\u1ee9u c\u1eadp nh\u1eadt v\u1ec1 k\u1ef9 thu\u1eadt ngh\u1ec7 thu\u1eadt Marketing tr\u00ean th\u1ebf gi\u1edbi. \u0110\u1ed3ng th\u1eddi ch\u01b0\u01a1ng tr\u00ecnh mang t\u00ednh s\u00e1ng t\u1ea1o v\u00e0 t\u01b0\u01a1ng t\u00e1c cao th\u00f4ng qua c\u00e1c ho\u1ea1t \u0111\u1ed9ng th\u1ef1c ti\u1ec5n, gi\u00fap ng\u01b0\u1eddi h\u1ecdc c\u00f3 \u0111\u01b0\u1ee3c c\u00e1c k\u1ef9 n\u0103ng h\u1eefu d\u1ee5ng trong c\u00f4ng vi\u1ec7c sau n\u00e0y.&nbsp;<\/p>\n\n\n\n<ul>\n<li>Cung c\u1ea5p cho sinh vi\u00ean c\u00e1c ki\u1ebfn th\u1ee9c v\u00e0 k\u1ef9&nbsp;n\u0103ng chuy\u00ean m\u00f4n c\u1ea7n&nbsp;thi\u1ebft \u0111\u1ec3 v\u1eadn&nbsp;d\u1ee5ng linh ho\u1ea1t v\u00e0 s\u00e1ng&nbsp;t\u1ea1o, x\u1eed l\u00fd c\u00e1c v\u1ea5n \u0111\u1ec1 li\u00ean quan \u0111\u1ebfn: qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c Marketing; qu\u1ea3n&nbsp;tr\u1ecb b\u00e1n h\u00e0ng v\u00e0 k\u00eanh Marketing ho\u1eb7c truy\u1ec1n th\u00f4ng v\u00e0 qu\u1ea3ng c\u00e1o;<\/li>\n\n\n\n<li>Ch\u00fa tr\u1ecdng \u0111\u00e0o&nbsp;t\u1ea1o c\u00e1c k\u1ef9 n\u0103ng m\u1ec1m nh\u01b0 k\u1ef9 n\u0103ng giao&nbsp;ti\u1ebfp, l\u1eadp k\u1ebf ho\u1ea1ch, \u0111\u00e0m&nbsp;ph\u00e1n \u2013 th\u01b0\u01a1ng&nbsp;l\u01b0\u1ee3ng;<\/li>\n\n\n\n<li>Trang b\u1ecb nh\u1eefng ki\u1ebfn th\u1ee9c v\u00e0 k\u1ef9 n\u0103ng x\u00e3&nbsp;h\u1ed9i c\u01a1 b\u1ea3n ph\u00f9&nbsp;h\u1ee3p v\u1edbi chuy\u00ean ng\u00e0nh \u0111\u01b0\u1ee3c \u0111\u00e0o&nbsp;t\u1ea1o; c\u00f3 kh\u1ea3 n\u0103ng l\u00e0m vi\u1ec7c \u0111\u1ed9c l\u1eadp v\u00e0 l\u00e0m&nbsp;vi\u1ec7c&nbsp;nh\u00f3m; kh\u1ea3&nbsp;n\u0103ng giao&nbsp;ti\u1ebfp ti\u1ebfng&nbsp;Anh trong c\u00f4ng vi\u1ec7c, h\u1ecdc&nbsp;t\u1eadp v\u00e0 nghi\u00ean c\u1ee9u.<\/li>\n\n\n\n<li>T\u00edch l\u0169y&nbsp;kinh nghi\u1ec7m th\u1ef1c ti\u1ec5n th\u00f4ng qua c\u00e1c \u0111\u1ee3t th\u1ef1c t\u1eadp to\u00e0n th\u1eddi gian t\u1ea1i doanh nghi\u1ec7p, c\u00e1c \u0111\u1ec1 \u00e1n v\u00e0 c\u00e1c bu\u1ed5i h\u1ed9i th\u1ea3o chuy\u00ean ng\u00e0nh;&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>C\u01a1 h\u1ed9i ngh\u1ec1 nghi\u1ec7p<\/strong><\/h2>\n\n\n\n<p>Sinh vi\u00ean t\u1ed1t nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u1ea3m nhi\u1ec7m c\u00f4ng vi\u1ec7c: <\/p>\n\n\n\n<ul>\n<li>Qu\u1ea3n tr\u1ecb nh\u00e3n hi\u1ec7u v\u00e0 s\u1ea3n ph\u1ea9m;<\/li>\n\n\n\n<li>Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng;<\/li>\n\n\n\n<li>Nghi\u00ean c\u1ee9u ti\u1ebfp th\u1ecb;<\/li>\n\n\n\n<li>Ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi;<\/li>\n\n\n\n<li>Qu\u1ea3ng c\u00e1o &#8211; Qu\u1ea3n tr\u1ecb khuy\u1ebfn m\u00e3i;<\/li>\n\n\n\n<li>Quan h\u1ec7 c\u00f4ng ch\u00fang;<\/li>\n\n\n\n<li>Qu\u1ea3n tr\u1ecb mua s\u1eafm;<\/li>\n\n\n\n<li>Qu\u1ea3n tr\u1ecb b\u00e1n l\u1ebb;<\/li>\n\n\n\n<li>Qu\u1ea3n tr\u1ecb b\u00e1n h\u00e0ng.<\/li>\n<\/ul>\n\n\n\n<p><strong>C\u00e1c c\u00f4ng ty ti\u00eau bi\u1ec3u sinh vi\u00ean \u0111\u00e3 \u0111i th\u1ef1c t\u1eadp ho\u1eb7c \u0111i l\u00e0m:<\/strong>&nbsp;<\/p>\n\n\n\n<ul>\n<li>C\u00f4ng ty Li\u00ean doanh Xi m\u0103ng Holcim Vi\u1ec7t Nam;<\/li>\n\n\n\n<li>Ng\u00e2n h\u00e0ng Th\u01b0\u01a1ng m\u1ea1i c\u1ed5 ph\u1ea7n K\u1ef9 Th\u01b0\u01a1ng Vi\u1ec7t Nam (Techcombank);<\/li>\n\n\n\n<li>Ng\u00e2n h\u00e0ng th\u01b0\u01a1ng m\u1ea1i c\u1ed5 ph\u1ea7n Ngo\u1ea1i th\u01b0\u01a1ng Vi\u1ec7t Nam (Vietcombank);<\/li>\n\n\n\n<li>C\u00f4ng ty ti\u1ebfp th\u1ecb s\u1ed1 Emerald;<\/li>\n\n\n\n<li>C\u00f4ng ty TNHH Qu\u1ed1c t\u1ebf Unilever Vi\u1ec7t Nam (Unilever);<\/li>\n\n\n\n<li>C\u00f4ng ty C\u1ed5 ph\u1ea7n Xi m\u0103ng H\u00e0 Ti\u00ean;<\/li>\n\n\n\n<li>C\u00f4ng ty TNHH Nestl\u00e9 Vi\u1ec7t Nam (Nestle);<\/li>\n\n\n\n<li>Suntory PepsiCo Vi\u1ec7t Nam;<\/li>\n\n\n\n<li>Mercedes-Benz Vi\u1ec7t Nam.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"hsu-iframe\"><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>C\u1ea3m nh\u1eadn v\u00e0 chia s\u1ebb c\u1ee7a sinh vi\u00ean<\/strong>:<\/h2>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>&#8220;<em>Ki\u1ebfn th\u1ee9c chuy\u00ean ng\u00e0nh, k\u1ef9&nbsp;n\u0103ng \u0111\u01b0\u1ee3c trau d\u1ed3i trong b\u1ed1n n\u0103m l\u00e0 h\u00e0nh&nbsp;trang gi\u00fap t\u00f4i t\u1ef1 tin b\u01b0\u1edbc v\u00e0o m\u1ed9t m\u00f4i tr\u01b0\u1eddng th\u1ef1c ti\u1ec5n.&nbsp;Nh\u1eefng m\u00f4n h\u1ecdc v\u1ec1 Public Relations, IMC,\u2026nh\u1eefng nh\u1eadn&nbsp;x\u00e9t g\u00f3p \u00fd ch\u00e2n&nbsp;th\u00e0nh c\u1ee7a gi\u1ea3ng&nbsp;vi\u00ean sau m\u1ed7i b\u00e0i t\u1eadp nh\u00f3m, bu\u1ed5i thuy\u1ebft tr\u00ecnh gi\u00fap t\u00f4i t\u00edch&nbsp;l\u0169y nhi\u1ec1u kinh&nbsp;nghi\u1ec7m h\u1eefu&nbsp;\u00edch.\u201d&nbsp;<\/em><\/p>\n<cite>Nguy\u1ec5n Ho\u00e0ng Thanh Tr\u00fac,&nbsp;C\u1ef1u sinh vi\u00ean Kh\u00f3a 13 -C\u00f4ng ty TNHH Yeah1 Network Vietnam<\/cite><\/blockquote>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"hsu-iframe\"><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Cu\u1ed9c thi do ng\u00e0nh Marketing t\u1ed5 ch\u1ee9c:<\/h2>\n\n\n\n<ul>\n<li><a href=\"https:\/\/e-sexcash.com\/ktqt\/gioi-thieu\/hoat-dong-sinh-vien\/cuoc-thi-tvcreate\/\" data-type=\"link\" data-id=\"https:\/\/e-sexcash.com\/ktqt\/gioi-thieu\/hoat-dong-sinh-vien\/cuoc-thi-tvcreate\/\">Cu\u1ed9c thi TVCreate<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>M\u00e3 ng\u00e0nh: 7340115 Ch\u01b0\u01a1ng tr\u00ecnh Marketing (H\u1ec7 \u0110\u1ea1i h\u1ecdc ch\u00ednh quy) \u0111\u00e0o t\u1ea1o ng\u01b0\u1eddi h\u1ecdc c\u00e1c ki\u1ebfn th\u1ee9c t\u1eeb c\u01a1 b\u1ea3n \u0111\u1ebfn chuy\u00ean s\u00e2u v\u1ec1 vi\u1ec7c nghi\u00ean c\u1ee9u ch\u00e2n dung kh\u00e1ch h\u00e0ng bao g\u1ed3m nhu c\u1ea7u, mong mu\u1ed1n v\u00e0 k\u1ef3 v\u1ecdng c\u1ee7a kh\u00e1ch h\u00e0ng th\u00f4ng qua m\u1ed9t s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 trong doanh nghi\u1ec7p. Song song \u0111\u00f3, ng\u01b0\u1eddi h\u1ecdc s\u1ebd \u0111\u01b0\u1ee3c trau d\u1ed3i k\u1ef9 n\u0103ng ph\u00e2n t\u00edch h\u00e0nh vi kh\u00e1ch h\u00e0ng, x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb nh\u1eb1m thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng. C\u1ee5 th\u1ec3 ch\u01b0\u01a1ng tr\u00ecnh Marketing (H\u1ec7 \u0110\u1ea1i h\u1ecdc ch\u00ednh quy) th\u1ec3 hi\u1ec7n c\u00e1c m\u1ee5c ti\u00eau gi\u00e1o&#8230;<\/p>\n","protected":false},"author":1,"featured_media":575,"menu_order":0,"template":"","meta":[],"education_cat":[29],"acf":[],"_links":{"self":[{"href":"https:\/\/e-sexcash.com\/ktqt\/wp-json\/wp\/v2\/education\/573"}],"collection":[{"href":"https:\/\/e-sexcash.com\/ktqt\/wp-json\/wp\/v2\/education"}],"about":[{"href":"https:\/\/e-sexcash.com\/ktqt\/wp-json\/wp\/v2\/types\/education"}],"author":[{"embeddable":true,"href":"https:\/\/e-sexcash.com\/ktqt\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":15,"href":"https:\/\/e-sexcash.com\/ktqt\/wp-json\/wp\/v2\/education\/573\/revisions"}],"predecessor-version":[{"id":4094,"href":"https:\/\/e-sexcash.com\/ktqt\/wp-json\/wp\/v2\/education\/573\/revisions\/4094"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e-sexcash.com\/ktqt\/wp-json\/wp\/v2\/media\/575"}],"wp:attachment":[{"href":"https:\/\/e-sexcash.com\/ktqt\/wp-json\/wp\/v2\/media?parent=573"}],"wp:term":[{"taxonomy":"education_cat","embeddable":true,"href":"https:\/\/e-sexcash.com\/ktqt\/wp-json\/wp\/v2\/education_cat?post=573"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}