WORKSHOP OMI CHANNEL APPLICATION IN COSMETIC INDUSTRY

The Department of Marketing is always one of the pioneering departments in the Faculty of Management Economics, providing students majoring in economics in general and marketing in particular with workshops specializing in Marketing.  

SAPO Company

Established on August 20, 2008, with passion and desire for success and a clear direction, Sapo quickly affirmed its leading position in the retail and e-commerce fields with two key products, Bizweb. and Sapo. By April 2018, Bizweb and Sapo merged, becoming the most used multi-channel sales and management platform in Vietnam. As of December 2020, Sapo has had 100,000 customers choosing to use it. SAPO Company is always proud to be a partner with the Marketing department in many fields: consulting on course outlines, creating specialized workshops, etc.

In the age of 4.0 technology, sales have been simplified in many different forms, the Sapo Omni platform is one of the tools that makes selling more convenient and easier, especially for businesses. in the beauty industry – a growing trend today.

Workshop Omni channel

Coming to the workshop, we will learn together about the SAPO OMNICHANNEL model and applications in the beauty industry through the following content:

• Overview of current consumer behavior patterns
• Behavioral statistics and factors affecting consumer purchasing behavior in the beauty industry
• Review of Omnichannel model knowledge
• An overview of the Sapo Omni platform
• Actual demo of Sapo Omni platform in the beauty industry

 Event information:

• Speaker: Mr. NGUYEN MANH DONG – Sapo human resources training and development expert – Alumni of Hoa Sen University, majoring in Business Administration, class of 2013.
• Time: Tuesday, February 2, 2021 (9:00 a.m. – 11:00 a.m.).

To facilitate Covid-19 epidemic prevention, the workshop was conducted online, creating opportunities for Marketers to supplement specialized knowledge. The workshop attracted more than 60 attendees and included a report on the cosmetics industry.

Dang Truong Thuy Anh