Education – Khoa Marketing – Truyền thông //e-sexcash.com/mktt Một trang web mới của Đại học Hoa Sen Tue, 04 Jun 2024 17:20:22 +0000 en-GB hourly 1 Education – Khoa Marketing – Truyền thông //e-sexcash.com/mktt/en/education/media-and-production-management/ Tue, 09 Apr 2024 02:28:00 +0000 //e-sexcash.com/mktt/?post_type=education&p=100 Industry code: 7340410

Industry introduction

The field of media technology management includes production and business of movies, radio and television programs, advertising and other audio-visual media products. To succeed in this field, young people need dynamism, passion, and creativity based on a modern and solid educational foundation.
The Communications Technology Management major at Hoa Sen University is currently the only university training program in Vietnam in this field.

Program Advantages

The first university-level training program in production management and audio-visual media business in Vietnam;

The training program is a combination of knowledge of administration, management and production organization of audiovisual and entertainment media products;

The majority of the teaching staff graduated from international schools or are directors, creative directors and art directors;

Student products received many awards in domestic and international film festivals

Study Program

Creative skills and production management of products in the field of audiovisual media (cinema, television, advertising, etc.)

Media product business management capabilities such as researching audience tastes, media planning, marketing and effective implementation of plans;

Communication skills, multimedia presentation, English usage, project management, leadership skills, resource management;

Learn directly at film studios, editing rooms, participate in radio, television, entertainment and film programs.

Career Oppotunities

Graduates can work at public or private units in the fields of communication, advertising, press, television, cinema�?with positions:

Production Coordinator (Production Coordinator, Production Assistant, Production Executive).
Production Manager (Production Manager or Line Producer) in the field of film production, television programs, radio, TVC, MV, Multimedia content�?br>Media content creation specialist
Media planning specialist
Marketing specialist for movies and entertainment programs
Specialist in movie, program and channel copyright sales
Sponsorship business specialist
Advertising sales specialist
Typical companies where students have interned or worked: YAN TV, Lasta Multimedia, VISION 21 Media Joint Stock Company, TV PLUS Media Company, Cat Tien Sa Media Company, ECHO PRODUCTION, HKFILM …“I find the curriculum to be highly practical and suitable to the needs of society. Diverse knowledge in the fields of audiovisual media product production and business complement each other, helping learners gain a deep understanding. Necessary soft skills such as communication and research support learners to have enough confidence when working in a professional media environment.�?�?Chung Trinh Hong Truc, Alumni of Course 12

]]> Education – Khoa Marketing – Truyền thông //e-sexcash.com/mktt/en/education/multimedia-communications/ Tue, 09 Apr 2024 02:27:56 +0000 //e-sexcash.com/mktt/?post_type=education&p=98 Industry code: 7320104

Industry introduction

The bachelor’s degree program in Multimedia Communications equips students with knowledge and foundation in basic communications, media research, and production of audio, video, and digital media products. Students are supported with advanced and modern technical means to be able to complete subjects in the most effective and professional way.

Many industry subjects require students to carry out real projects, giving them the opportunity to learn about real-life activities and encounter professional challenges. Many meeting events with leaders and celebrities in the industry are also regularly organized, creating opportunities for students to meet and learn from seniors.

The faculty’s current team of full-time lecturers are highly qualified people who have grown through practice and have many years of experience in the field.

Study program

The bachelor’s degree program in Multimedia Communications equips students with knowledge and foundation in basic communications, media research, and production of audio, video, and digital media products.

Students are supported with advanced and modern technical means to be able to complete subjects in the most effective and professional way.

The teaching staff are highly qualified people who have grown through practice with many years of experience in the field of multimedia communication.

Many industry subjects require students to carry out real projects, giving them the opportunity to learn about real-life activities and encounter professional challenges.

Many meeting events with leaders and celebrities in the industry are also regularly organized, creating opportunities for students to meet and learn from seniors.

Career opportunities

Bachelor of Multimedia Communications can take on a number of job positions such as:

Manage and edit press content, publications, and book covers

Editing and creating television programs and movies, processing sound and images before broadcasting, Design, build websites, interface design, function design, content creation (at software development companies, website creation) Graphic design, simulation, applications in medicine, industry, tourism, service, education,…

]]> Education – Khoa Marketing – Truyền thông //e-sexcash.com/mktt/en/education/public-relations/ Tue, 09 Apr 2024 02:27:52 +0000 //e-sexcash.com/mktt/?post_type=education&p=96 Industry code: 7340115

Industry introduction:

Rapid changes in the field of technology and communication require an update and new approach in training programs to bring to the market human resources in the field of PR that are well-trained and have good mindset. Creativity and innovation and the ability to quickly adapt to changes of the times.

Program advantages

The program is designed according to the integrated communication trend of the digital age, combining foundational knowledge of social sciences, business, marketing and specialized knowledge of PR in the rapidly changing context of communication multimedia

A team of lecturers with diverse expertise and rich experience in the fields of communication, advertising, marketing, strategic consulting…

Focus on experiential and practical internship activities with modern facilities

Opportunity to expand learning and experience into other nearby fields such as management and media product production… through existing training programs at Hoa Sen University; Opportunity to connect with future colleagues and partners while still studying at school

Educational philosophy of innovation, respect for differences

Study program

The program is designed to update the development trend of public relations (PR) activities in the digital era with a team of highly qualified lecturers with practical experience;

Providing core knowledge and skills for integrated PR activities: society, culture, arts, media, business; strategic planning and content development skills; creative skills and media product production; knowledge of integrated communications, press relations, government, crisis management…;

Training and practicing skills in planning and managing media projects and event organization

Opportunity to practice with real projects in cooperation with businesses

Typical subjects:

Overview of communication;

Overview of Business & Administration;

Strategic planning of public relations;

Integrated communication management;

Sponsorship and event management;

Media crisis management;

Brand management;

News & reportage production;

Electronic Marketing;

Public speaking skills;

Write comments and debate

Career opportunities

In charge of communication activities at businesses, state agencies, and non-governmental organizations;

Work at a media consulting company or media organization (television, radio, press…);

Public relations management for famous individuals or independent projects;

Research and teaching in the field of communication;

Independent consulting;

Open a media consulting company.

]]> Education – Khoa Marketing – Truyền thông //e-sexcash.com/mktt/en/education/digtal-marketing-en/ Tue, 09 Apr 2024 02:27:47 +0000 //e-sexcash.com/mktt/?post_type=education&p=94

Industry code: 7340114

Digital Marketing program (Regular University System) major gives learners creative and thinking skills on digital platforms, helping businesses reach customers on all media (Email, Website, Facebook, �? Through the above platforms, Digital Marketing will build a strong brand and sustainably develop a business.

Program advantages

�?Pioneering Digital Marketing training in Vietnam;

�?Designed for high practicality and taught in English;

�?Offers studies with a team of experienced lecturers and business experts. International quality tests and certificates have been achieved:

Study program:

  • Provides learners with knowledge to understand customer profiles and to practice using digital marketing tools for measuring and optimizing marketing campaigns;
  • Typical subjects include: Consumer Behavior in the Digital Environment, Digital Media, Search Engine Optimization (SEO), Mobile Platform Marketing and Social Media, Digital Marketing Data Analysis, Customer Relationship Management and Online Strategy, Programmatic Advertising.
Career opportunities:

The demand for Digital Marketing human resources is increasing in all business fields with competitive salaries. Opportunities to work in the following fields:

�?Electronic communications specialist;

�?Brand management;

�?Automation marketing;

�?Digital marketing management;

�?Social media management.

“Technological advancements have transformed marketing activities and tools.. Today, businesses apply technology thoroughly in the field of Marketing such as AI, chatbots, collecting data on social networks, tracking users on the Internet�?to reach customers. Digital Marketing industry will be the guideline for future marketing activities.�?/em>

Dr. Doan Minh Chau, Director of the Institute of Graduate and Leadership Training, Hoa Sen University.
]]> Education – Khoa Marketing – Truyền thông //e-sexcash.com/mktt/en/education/marketing-en/ Tue, 09 Apr 2024 02:25:05 +0000 //e-sexcash.com/mktt/?post_type=education&p=92 Industry code: 7340115
The Bachelor’s Programme in Marketing educates students to possess political and ethical qualities, exhibit servant leadership, and gain professional knowledge and competencies that meet the nation’s requirements.

Specifically, the Bachelor’s Programme in Business Administration focuses on the following educational objectives:
  • The programme, accredited by ACBSP (USA), is modeled after the Bachelor’s Programmes in Marketing at renowned business schools, such as McCombs School of Business and The University of Texas at Austin.
  • Emphasizes the ability to apply Marketing knowledge in practice. Students participate in 2 internships at Enterprises and many marketing cases and projects during their studies;
  • Lecturers who have graduated from international universities with extensive teaching and practical experience, holding senior management positions at enterprises.
    International quality tests and certificates have been achieved:
    (*) Hoa Sen University’s Marketing major is the first major in Vietnam to meet the US ACBSP accreditation standards since 2015.
Content of Studies

Students are provided with the latest study materials and have access to up-to-date research in the Marketing field worldwide. In addition, the program is creative and highly interactive through practical activities, providing learners with useful skills.

  • Provides students with the necessary specialized professional knowledge and skills to apply flexibly and creatively and to handle issues related to strategic marketing management; sales and marketing management or communication and advertising;
  • Focuses on training soft skills such as communication skills, planning, and negotiation skills;
  • Equips students with basic knowledge and social skills relevant to the major; students become excellent independent employees and team players; students can communicate in English at work, in studies, and in research.
  • Gain practical experience through full-time internships at enterprises, business projects and specialized seminars;
Career opportunities

Graduates can pursue the following positions:

�?Brand and product management

�?Customer care

�?Marketing research

�?New product development

�?Advertising

�?Promotion management

�?Public relations

�?Procurement management

�?Retail management

�?Sales administration�?/p>

Companies where HSU students have interned or worked as full-time staff include:

�?Techcombank;

�?Vietcombank;

�?Emerald Digital Marketing Company;

�?Unilever Company;

�?Ha Tien Cement Joint Stock Company;

�?Công ty TNHH Nestlé Viet Nam (Nestle);

�?Mercedes-Benz Viet Nam.

The specialized knowledge and skills cultivated over four years have prepared me to confidently enter the working environment. The subjects on Public Relations, IMC,�? the sincere feedback from the lecturers has helped me accumulate many useful experiences.�?/em>

Nguyen Hoang Thanh Truc, Alumni of Class 13 �?Yeah1 Network Vietnam Co., Ltd.
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