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NG\u00c0NH PR – QUAN H\u1ec6 C\u00d4NG CH\u00daNG C\u1ee6A HSU C\u00d3 G\u00cc HOT?<\/strong><\/p>\nNg\u00e0nh PR c\u1ee7a HSU \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf theo xu h\u01b0\u1edbng truy\u1ec1n th\u00f4ng t\u00edch h\u1ee3p c\u1ee7a th\u1eddi \u0111\u1ea1i s\u1ed1, k\u1ebft h\u1ee3p gi\u1eefa ki\u1ebfn th\u1ee9c n\u1ec1n t\u1ea3ng v\u1ec1 khoa h\u1ecdc x\u00e3 h\u1ed9i, kinh doanh, marketing v\u00e0 ki\u1ebfn th\u1ee9c chuy\u00ean ng\u00e0nh v\u1ec1 PR trong b\u1ed1i c\u1ea3nh thay \u0111\u1ed5i nhanh ch\u00f3ng c\u1ee7a truy\u1ec1n th\u00f4ng \u0111a ph\u01b0\u01a1ng ti\u1ec7n s\u1ebd l\u00e0 ng\u00e0nh h\u1ecdc l\u00fd t\u01b0\u1edfng cho c\u00e1c b\u1ea1n h\u1ecdc sinh THPT.<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\n\n\n
Gi\u1edbi thi\u1ec7u ch\u01b0\u01a1ng tr\u00ecnh<\/h2>\n\n\n\n
Trong b\u1ed1i c\u1ea3nh ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd c\u1ee7a th\u1eddi \u0111\u1ea1i 4.0, \u0111\u1eb7c bi\u1ec7t l\u00e0 s\u1ef1 ra \u0111\u1eddi c\u1ee7a nhi\u1ec1u nh\u00e3n h\u00e0ng c\u0169ng nh\u01b0 s\u1ef1 gia nh\u1eadp c\u1ee7a c\u00e1c t\u1eadp \u0111o\u00e0n \u0111a qu\u1ed1c gia t\u1ea1i Vi\u1ec7t Nam, ng\u00e0nh Quan h\u1ec7 c\u00f4ng ch\u00fang tr\u1edf th\u00e0nh c\u1ea7u n\u1ed1i quan tr\u1ecdng trong vi\u1ec7c truy\u1ec1n th\u00f4ng tin, duy tr\u00ec v\u00e0 ph\u00e1t tri\u1ec3n m\u1ed1i quan h\u1ec7 gi\u1eefa t\u1ed5 ch\u1ee9c, doanh nghi\u1ec7p v\u1edbi c\u00f4ng ch\u00fang, mang gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn g\u1ea7n h\u01a1n v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n\n\n
Hi\u1ec3u \u0111\u01b0\u1ee3c s\u1ef1 thay \u0111\u1ed5i nhanh ch\u00f3ng n\u00e0y, ng\u00e0nh Quan h\u1ec7 c\u00f4ng ch\u00fang t\u1ea1i \u0110\u1ea1i h\u1ecdc Hoa Sen lu\u00f4n c\u1eadp nh\u1eadt ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o v\u00e0 c\u00e1ch ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng nh\u1eb1m mang \u0111\u1ebfn ngu\u1ed3n nh\u00e2n l\u1ef1c l\u0129nh v\u1ef1c PR \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o b\u00e0i b\u1ea3n, c\u00f3 t\u01b0 duy \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o v\u00e0 kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng nhanh v\u1edbi thay \u0111\u1ed5i c\u1ee7a th\u1eddi \u0111\u1ea1i.<\/p>\n\n\n\n
N\u1ed9i dung ch\u01b0\u01a1ng tr\u00ecnh<\/h2>\n\n\n\n\n- Ch\u01b0\u01a1ng tr\u00ecnh \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf c\u1eadp nh\u1eadt v\u1edbi xu h\u01b0\u1edbng ph\u00e1t tri\u1ec3n c\u1ee7a ho\u1ea1t \u0111\u1ed9ng quan h\u1ec7 c\u00f4ng ch\u00fang (PR) trong k\u1ef7 nguy\u00ean s\u1ed1 v\u1edbi \u0111\u1ed9i ng\u0169 gi\u1ea3ng vi\u00ean gi\u1ecfi chuy\u00ean m\u00f4n, kinh nghi\u1ec7m th\u1ef1c t\u1ebf.<\/li>\n\n\n\n
- Cung c\u1ea5p ki\u1ebfn th\u1ee9c v\u00e0 k\u1ef9 n\u0103ng c\u1ed1t l\u00f5i cho ho\u1ea1t \u0111\u1ed9ng PR t\u00edch h\u1ee3p: x\u00e3 h\u1ed9i, v\u0103n ho\u00e1, ngh\u1ec7 thu\u1eadt, truy\u1ec1n th\u00f4ng, kinh doanh; k\u1ef9 n\u0103ng ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c v\u00e0 ph\u00e1t tri\u1ec3n n\u1ed9i dung; k\u1ef9 n\u0103ng s\u00e1ng t\u1ea1o v\u00e0 s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m truy\u1ec1n th\u00f4ng; ki\u1ebfn th\u1ee9c v\u1ec1 truy\u1ec1n th\u00f4ng t\u00edch h\u1ee3p, quan h\u1ec7 b\u00e1o ch\u00ed, ch\u00ednh ph\u1ee7, qu\u1ea3n l\u00fd kh\u1ee7ng ho\u1ea3ng\u2026<\/li>\n\n\n\n
- \u0110\u00e0o t\u1ea1o v\u00e0 th\u1ef1c h\u00e0nh c\u00e1c k\u1ef9 n\u0103ng l\u1eadp k\u1ebf ho\u1ea1ch v\u00e0 qu\u1ea3n l\u00fd c\u00e1c d\u1ef1 \u00e1n truy\u1ec1n th\u00f4ng, t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n.<\/li>\n\n\n\n
- C\u01a1 h\u1ed9i th\u1ef1c h\u00e0nh v\u1edbi c\u00e1c d\u1ef1 \u00e1n th\u1ef1c t\u1ebf h\u1ee3p t\u00e1c c\u00f9ng doanh nghi\u1ec7p.<\/li>\n\n\n\n
- M\u1ed9t s\u1ed1 m\u00f4n h\u1ecdc ti\u00eau bi\u1ec3u: T\u1ed5ng quan v\u1ec1 truy\u1ec1n th\u00f4ng, T\u1ed5ng quan v\u1ec1 kinh doanh & Qu\u1ea3n tr\u1ecb, Ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c QHCC, Qu\u1ea3n tr\u1ecb truy\u1ec1n th\u00f4ng t\u00edch h\u1ee3p, Qu\u1ea3n tr\u1ecb t\u00e0i tr\u1ee3 v\u00e0 s\u1ef1 ki\u1ec7n, Qu\u1ea3n l\u00fd kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng, Qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u, S\u1ea3n xu\u1ea5t tin t\u1ee9c & ph\u00f3ng s\u1ef1, Marketing \u0111i\u1ec7n t\u1eed, K\u1ef9 n\u0103ng n\u00f3i tr\u01b0\u1edbc c\u00f4ng ch\u00fang, Vi\u1ebft b\u00ecnh lu\u1eadn v\u00e0 tranh lu\u1eadn\u2026<\/li>\n<\/ul>\n\n\n\n
\u01afu \u0111i\u1ec3m ch\u01b0\u01a1ng tr\u00ecnh<\/h2>\n\n\n\n\n- Ch\u01b0\u01a1ng tr\u00ecnh \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf theo xu h\u01b0\u1edbng truy\u1ec1n th\u00f4ng t\u00edch h\u1ee3p c\u1ee7a th\u1eddi \u0111\u1ea1i s\u1ed1, k\u1ebft h\u1ee3p gi\u1eefa ki\u1ebfn th\u1ee9c n\u1ec1n t\u1ea3ng v\u1ec1 khoa h\u1ecdc x\u00e3 h\u1ed9i, kinh doanh, marketing v\u00e0 ki\u1ebfn th\u1ee9c chuy\u00ean ng\u00e0nh v\u1ec1 PR trong b\u1ed1i c\u1ea3nh thay \u0111\u1ed5i nhanh ch\u00f3ng c\u1ee7a truy\u1ec1n th\u00f4ng \u0111a ph\u01b0\u01a1ng ti\u1ec7n.<\/li>\n\n\n\n
- \u0110\u1ed9i ng\u0169 gi\u1ea3ng vi\u00ean \u0111a d\u1ea1ng v\u1ec1 chuy\u00ean m\u00f4n, gi\u00e0u kinh nghi\u1ec7m trong l\u0129nh v\u1ef1c truy\u1ec1n th\u00f4ng, qu\u1ea3ng c\u00e1o, marketing, t\u01b0 v\u1ea5n chi\u1ebfn l\u01b0\u1ee3c\u2026<\/li>\n\n\n\n
- Ch\u00fa tr\u1ecdng ho\u1ea1t \u0111\u1ed9ng th\u1ef1c t\u1eadp tr\u1ea3i nghi\u1ec7m v\u00e0 th\u1ef1c h\u00e0nh v\u1edbi c\u01a1 s\u1edf v\u1eadt ch\u1ea5t hi\u1ec7n \u0111\u1ea1i.<\/li>\n\n\n\n
- C\u01a1 h\u1ed9i m\u1edf r\u1ed9ng h\u1ecdc t\u1eadp, tr\u1ea3i nghi\u1ec7m sang c\u00e1c ng\u00e0nh g\u1ea7n kh\u00e1c nh\u01b0 qu\u1ea3n tr\u1ecb v\u00e0 s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m truy\u1ec1n th\u00f4ng\u2026 qua c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o \u0111ang c\u00f3 t\u1ea1i \u0110\u1ea1i h\u1ecdc Hoa Sen; c\u01a1 h\u1ed9i k\u1ebft n\u1ed1i v\u1edbi nh\u1eefng \u0111\u1ed3ng nghi\u1ec7p v\u00e0 \u0111\u1ed1i t\u00e1c t\u01b0\u01a1ng lai t\u1eeb ngay khi c\u00f2n h\u1ecdc t\u1eadp t\u1ea1i tr\u01b0\u1eddng.<\/li>\n\n\n\n
- Tri\u1ebft l\u00fd gi\u00e1o d\u1ee5c \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o, t\u00f4n tr\u1ecdng s\u1ef1 kh\u00e1c bi\u1ec7t.<\/li>\n<\/ul>\n\n\n\n
C\u01a1 h\u1ed9i ngh\u1ec1 nghi\u1ec7p<\/h2>\n\n\n\n\n- Ph\u1ee5 tr\u00e1ch ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng t\u1ea1i doanh nghi\u1ec7p, c\u01a1 quan nh\u00e0 n\u01b0\u1edbc, t\u1ed5 ch\u1ee9c phi ch\u00ednh ph\u1ee7.<\/li>\n\n\n\n
- L\u00e0m vi\u1ec7c t\u1ea1i c\u00f4ng ty t\u01b0 v\u1ea5n truy\u1ec1n th\u00f4ng hay t\u1ed5 ch\u1ee9c truy\u1ec1n th\u00f4ng (truy\u1ec1n h\u00ecnh, ph\u00e1t thanh, b\u00e1o ch\u00ed\u2026).<\/li>\n\n\n\n
- Qu\u1ea3n l\u00fd quan h\u1ec7 c\u00f4ng ch\u00fang cho c\u00e1 nh\u00e2n n\u1ed5i ti\u1ebfng hay d\u1ef1 \u00e1n \u0111\u1ed9c l\u1eadp.<\/li>\n\n\n\n
- Nghi\u00ean c\u1ee9u, gi\u1ea3ng d\u1ea1y trong l\u0129nh v\u1ef1c truy\u1ec1n th\u00f4ng.<\/li>\n\n\n\n
- T\u01b0 v\u1ea5n \u0111\u1ed9c l\u1eadp; m\u1edf c\u00f4ng ty t\u01b0 v\u1ea5n truy\u1ec1n th\u00f4ng.<\/li>\n<\/ul>\n\n\n\n
M\u1ed9t s\u1ed1 h\u00ecnh \u1ea3nh ho\u1ea1t \u0111\u1ed9ng c\u1ee7a sinh vi\u00ean<\/h2>\n\n\n\n\n
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