{"id":766,"date":"2021-11-23T04:38:57","date_gmt":"2021-11-23T04:38:57","guid":{"rendered":"https:\/\/hoasen.e-sexcash.com\/saudaihoc\/?post_type=education&#038;p=766"},"modified":"2022-08-17T03:30:07","modified_gmt":"2022-08-17T03:30:07","slug":"mba-quan-tri-marketing","status":"publish","type":"education","link":"https:\/\/e-sexcash.com\/saudaihoc\/education\/mba-quan-tri-marketing\/","title":{"rendered":"MBA &#8211; Qu\u1ea3n Tr\u1ecb Marketing"},"content":{"rendered":"\n<p>Ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o Th\u1ea1c s\u0129 Qu\u1ea3n tr\u1ecb kinh doanh, h\u01b0\u1edbng ng\u00e0nh Qu\u1ea3n tr\u1ecb Marketing c\u1ee7a Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Hoa Sen \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf theo \u0111\u1ecbnh h\u01b0\u1edbng <strong><em>Th\u1ea1c s\u0129 \u1ee9ng d\u1ee5ng<\/em><\/strong>. Ch\u01b0\u01a1ng tr\u00ecnh nh\u1eb1m gi\u00fap h\u1ecdc vi\u00ean b\u1ed5 sung, c\u1eadp nh\u1eadt v\u00e0 n\u00e2ng cao ki\u1ebfn th\u1ee9c ng\u00e0nh, chuy\u00ean ng\u00e0nh v\u1ec1 Qu\u1ea3n tr\u1ecb Marketing, Qu\u1ea3n tr\u1ecb truy\u1ec1n th\u00f4ng; t\u0103ng c\u01b0\u1eddng ki\u1ebfn th\u1ee9c li\u00ean ng\u00e0nh; c\u00f3 ki\u1ebfn th\u1ee9c chuy\u00ean s\u00e2u trong l\u0129nh v\u1ef1c qu\u1ea3n tr\u1ecb kinh doanh v\u00e0 v\u1eadn d\u1ee5ng ki\u1ebfn th\u1ee9c \u0111\u00f3 v\u00e0o ho\u1ea1t \u0111\u1ed9ng th\u1ef1c ti\u1ec5n ngh\u1ec1 nghi\u1ec7p; c\u00f3 kh\u1ea3 n\u0103ng l\u00e0m vi\u1ec7c \u0111\u1ed9c l\u1eadp, t\u01b0 duy s\u00e1ng t\u1ea1o v\u00e0 c\u00f3 n\u0103ng l\u1ef1c ph\u00e1t hi\u1ec7n, gi\u1ea3i quy\u1ebft nh\u1eefng v\u1ea5n \u0111\u1ec1 qu\u1ea3n tr\u1ecb Marketing trong doanh nghi\u1ec7p. Ch\u01b0\u01a1ng tr\u00ecnh c\u0169ng trang b\u1ecb cho h\u1ecdc vi\u00ean ph\u01b0\u01a1ng ph\u00e1p t\u1ef1 h\u1ecdc v\u00e0 t\u1ea1o \u0111\u1ed9ng l\u1ef1c cho h\u1ecdc vi\u00ean h\u1ecdc h\u1ecfi su\u1ed1t \u0111\u1eddi.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1792\" height=\"832\" src=\"https:\/\/e-sexcash.com\/saudaihoc\/wp-content\/uploads\/sites\/3\/2022\/05\/Slide13.jpg\" alt=\"\" class=\"wp-image-1503\" srcset=\"https:\/\/e-sexcash.com\/saudaihoc\/wp-content\/uploads\/sites\/3\/2022\/05\/Slide13.jpg 1792w, https:\/\/e-sexcash.com\/saudaihoc\/wp-content\/uploads\/sites\/3\/2022\/05\/Slide13-256x119.jpg 256w, https:\/\/e-sexcash.com\/saudaihoc\/wp-content\/uploads\/sites\/3\/2022\/05\/Slide13-474x220.jpg 474w, https:\/\/e-sexcash.com\/saudaihoc\/wp-content\/uploads\/sites\/3\/2022\/05\/Slide13-396x184.jpg 396w, https:\/\/e-sexcash.com\/saudaihoc\/wp-content\/uploads\/sites\/3\/2022\/05\/Slide13-310x144.jpg 310w, https:\/\/e-sexcash.com\/saudaihoc\/wp-content\/uploads\/sites\/3\/2022\/05\/Slide13-418x194.jpg 418w, https:\/\/e-sexcash.com\/saudaihoc\/wp-content\/uploads\/sites\/3\/2022\/05\/Slide13-425x197.jpg 425w, https:\/\/e-sexcash.com\/saudaihoc\/wp-content\/uploads\/sites\/3\/2022\/05\/Slide13-201x93.jpg 201w, https:\/\/e-sexcash.com\/saudaihoc\/wp-content\/uploads\/sites\/3\/2022\/05\/Slide13-492x228.jpg 492w, https:\/\/e-sexcash.com\/saudaihoc\/wp-content\/uploads\/sites\/3\/2022\/05\/Slide13-645x299.jpg 645w, https:\/\/e-sexcash.com\/saudaihoc\/wp-content\/uploads\/sites\/3\/2022\/05\/Slide13-415x193.jpg 415w, https:\/\/e-sexcash.com\/saudaihoc\/wp-content\/uploads\/sites\/3\/2022\/05\/Slide13-395x183.jpg 395w, https:\/\/e-sexcash.com\/saudaihoc\/wp-content\/uploads\/sites\/3\/2022\/05\/Slide13-535x248.jpg 535w\" sizes=\"(max-width: 1792px) 100vw, 1792px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h1 class=\"has-text-align-center wp-block-heading\">Th\u1ea1c s\u0129 Qu\u1ea3n tr\u1ecb Kinh doanh&nbsp;<\/h1>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\">H\u01b0\u1edbng ng\u00e0nh: MBA &#8211; Qu\u1ea3n tr\u1ecb Marketing&nbsp;<\/h2>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>1. \u0110\u1ed1i t\u01b0\u1ee3ng tuy\u1ec3n sinh:<\/strong> <\/p>\n\n\n\n<p>Ng\u01b0\u1eddi d\u1ef1 tuy\u1ec3n v\u00e0o c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh Qu\u1ea3n tr\u1ecb kinh doanh, h\u01b0\u1edbng ng\u00e0nh Qu\u1ea3n tr\u1ecb Marketing c\u1ee7a Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Hoa Sen c\u1ea7n th\u1ecfa c\u00e1c \u0111i\u1ec1u ki\u1ec7n t\u1ed1i thi\u1ec3u sau:<\/p>\n\n\n\n<ul><li>\u0110\u00e3 t\u1ed1t nghi\u1ec7p \u0111\u1ea1i h\u1ecdc;<\/li><li>C\u00f3 l\u00fd l\u1ecbch r\u00f5 r\u00e0ng;<\/li><li>C\u00f3 \u0111\u1ee7 s\u1ee9c kh\u1ecfe h\u1ecdc t\u1eadp;<\/li><li>N\u1ed9p h\u1ed3 s\u01a1 \u0111\u1ea7y \u0111\u1ee7, \u0111\u00fang th\u1eddi h\u1ea1n theo quy \u0111\u1ecbnh c\u1ee7a tr\u01b0\u1eddng.<\/li><\/ul>\n\n\n\n<div style=\"height:21px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>2. Th\u1eddi gian \u0111\u00e0o t\u1ea1o: &nbsp;<\/strong><\/p>\n\n\n\n<p><strong>Th\u1eddi gian \u0111\u00e0o t\u1ea1o to\u00e0n ch\u01b0\u01a1ng tr\u00ecnh Th\u1ea1c s\u0129 Qu\u1ea3n tr\u1ecb Kinh doanh, h\u01b0\u1edbng ng\u00e0nh Qu\u1ea3n tr\u1ecb Marketing l\u00e0 18 th\u00e1ng<\/strong>. T\u00f9y \u0111i\u1ec1u ki\u1ec7n c\u00e1 nh\u00e2n c\u1ee7a h\u1ecdc vi\u00ean, th\u1eddi gian theo h\u1ecdc \u0111\u1ebfn khi b\u1ea3o v\u1ec7 th\u00e0nh c\u00f4ng lu\u1eadn v\u0103n c\u00f3 th\u1ec3 t\u1ed1i \u0111a 3.5 n\u0103m.<\/p>\n\n\n\n<div style=\"height:21px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>3. Kh\u1ed1i l\u01b0\u1ee3ng ki\u1ebfn th\u1ee9c to\u00e0n kh\u00f3a: <\/strong>60 t\u00edn ch\u1ec9, trong \u0111\u00f3: <\/p>\n\n\n\n<ul><li>Ki\u1ebfn th\u1ee9c chuy\u00ean ng\u00e0nh: 40 t\u00edn ch\u1ec9<\/li><li>Lu\u1eadn v\u0103n t\u1ed1t nghi\u1ec7p: 20 t\u00edn ch\u1ec9<\/li><\/ul>\n\n\n\n<div style=\"height:21px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>4. Danh s\u00e1ch m\u00f4n h\u1ecdc:<\/strong><\/p>\n\n\n<table class=\"aligncenter\" style=\"width: 80%;\" border=\"1\" cellspacing=\"0\" cellpadding=\"0\" align=\"center\">\n<tbody>\n<tr style=\"height: 65px;\">\n<td style=\"height: 65px; width: 4.36747%; text-align: center;\">\n<h4 class=\"rtecenter\"><strong>STT<\/strong><\/h4>\n<\/td>\n<td style=\"height: 65px; width: 49.0964%; text-align: center;\">\n<h4 class=\"rtecenter\"><strong>T\u00ean m\u00f4n h\u1ecdc ti\u1ebfng Vi\u1ec7t<\/strong><\/h4>\n<\/td>\n<td style=\"height: 65px; width: 46.2349%; text-align: center;\">\n<h4 class=\"rtecenter\"><strong>T\u00ean m\u00f4n h\u1ecdc ti\u1ebfng Anh<\/strong><\/h4>\n<\/td>\n<\/tr>\n<tr style=\"height: 62px;\">\n<td style=\"height: 62px; width: 99.6988%; text-align: center;\" colspan=\"3\">\n<p class=\"rtecenter\"><strong><em>Ki\u1ebfn th\u1ee9c chung<\/em><\/strong><\/p>\n<\/td>\n<\/tr>\n<tr style=\"height: 62px;\">\n<td style=\"height: 62px; width: 4.36747%;\">\n<p class=\"rtecenter\">1<\/p>\n<\/td>\n<td style=\"height: 62px; width: 49.0964%;\">\n<p>Tri\u1ebft h\u1ecdc<\/p>\n<\/td>\n<td style=\"height: 62px; width: 46.2349%;\">\n<p>Philosophy<\/p>\n<\/td>\n<\/tr>\n<tr style=\"height: 62px;\">\n<td style=\"height: 62px; width: 99.6988%;\" colspan=\"3\">\n<p class=\"rtecenter\" style=\"text-align: center;\"><strong><em>Ki\u1ebfn th\u1ee9c c\u01a1 s\u1edf<\/em><\/strong><\/p>\n<\/td>\n<\/tr>\n<tr style=\"height: 62px;\">\n<td style=\"height: 62px; width: 4.36747%;\">\n<p class=\"rtecenter\">1<\/p>\n<\/td>\n<td style=\"height: 62px; width: 49.0964%;\">\n<p>Ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u khoa h\u1ecdc<\/p>\n<\/td>\n<td style=\"height: 62px; width: 46.2349%;\">\n<p>Research Methods<\/p>\n<\/td>\n<\/tr>\n<tr style=\"height: 91px;\">\n<td style=\"height: 91px; width: 4.36747%;\">\n<p class=\"rtecenter\">2<\/p>\n<\/td>\n<td style=\"height: 91px; width: 49.0964%;\">\n<p>Chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3n tr\u1ecb ngu\u1ed3n nh\u00e2n l\u1ef1c &amp; H\u00e0nh vi t\u1ed5 ch\u1ee9c<\/p>\n<\/td>\n<td style=\"height: 91px; width: 46.2349%;\">\n<p>HRM Strategy &amp; Organizational Behavior<\/p>\n<\/td>\n<\/tr>\n<tr style=\"height: 91px;\">\n<td style=\"height: 91px; width: 4.36747%;\">\n<p class=\"rtecenter\">3<\/p>\n<\/td>\n<td style=\"height: 91px; width: 49.0964%;\">\n<p>L\u00e3nh \u0111\u1ea1o v\u00e0 chi\u1ebfn l\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ed5i s\u1ed1<\/p>\n<\/td>\n<td style=\"height: 91px; width: 46.2349%;\">\n<p>Leadership and Digital Transformation Strategy<\/p>\n<\/td>\n<\/tr>\n<tr style=\"height: 62px;\">\n<td style=\"height: 62px; width: 99.6988%;\" colspan=\"3\">\n<p class=\"rtecenter\" style=\"text-align: center;\"><strong><em>Ki\u1ebfn th\u1ee9c chung ng\u00e0nh<\/em><\/strong><\/p>\n<\/td>\n<\/tr>\n<tr style=\"height: 62px;\">\n<td style=\"height: 62px; width: 4.36747%;\">\n<p class=\"rtecenter\">1<\/p>\n<\/td>\n<td style=\"height: 62px; width: 49.0964%;\">\n<p>Ph\u00e2n t\u00edch quy\u1ebft \u0111\u1ecbnh &amp; \u0111\u00e0m ph\u00e1n<\/p>\n<\/td>\n<td style=\"height: 62px; width: 46.2349%;\">\n<p>Decision and Negotiation Analysis<\/p>\n<\/td>\n<\/tr>\n<tr style=\"height: 91px;\">\n<td style=\"height: 91px; width: 4.36747%;\">\n<p class=\"rtecenter\">2<\/p>\n<\/td>\n<td style=\"height: 91px; width: 49.0964%;\">\n<p>Kinh doanh \u0111i\u1ec7n t\u1eed v\u00e0 n\u1ec1n kinh t\u1ebf chia s\u1ebb<\/p>\n<\/td>\n<td style=\"height: 91px; width: 46.2349%;\">\n<p>E-Business and sharing economy<\/p>\n<\/td>\n<\/tr>\n<tr style=\"height: 62px;\">\n<td style=\"height: 62px; width: 4.36747%;\">\n<p class=\"rtecenter\">3<\/p>\n<\/td>\n<td style=\"height: 62px; width: 49.0964%;\">\n<p>Kh\u1edfi nghi\u1ec7p v\u00e0 \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o<\/p>\n<\/td>\n<td style=\"height: 62px; width: 46.2349%;\">\n<p>Entrepreneurship and Innovation<\/p>\n<\/td>\n<\/tr>\n<tr style=\"height: 62px;\">\n<td style=\"height: 62px; width: 99.6988%;\" colspan=\"3\">\n<p class=\"rtecenter\" style=\"text-align: center;\"><strong><em>Ki\u1ebfn th\u1ee9c chuy\u00ean ng\u00e0nh b\u1eaft bu\u1ed9c<\/em><\/strong><\/p>\n<\/td>\n<\/tr>\n<tr style=\"height: 62px;\">\n<td style=\"height: 62px; width: 4.36747%;\">\n<p class=\"rtecenter\">1<\/p>\n<\/td>\n<td style=\"height: 62px; width: 49.0964%;\">\n<p>Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/p>\n<\/td>\n<td style=\"height: 62px; width: 46.2349%;\">\n<p>Brand Strategy<\/p>\n<\/td>\n<\/tr>\n<tr style=\"height: 62px;\">\n<td style=\"height: 62px; width: 4.36747%;\">\n<p class=\"rtecenter\">2<\/p>\n<\/td>\n<td style=\"height: 62px; width: 49.0964%;\">\n<p>Truy\u1ec1n th\u00f4ng Marketing x\u00e3 h\u1ed9i v\u00e0 K\u1ef9 thu\u1eadt s\u1ed1<\/p>\n<\/td>\n<td style=\"height: 62px; width: 46.2349%;\">\n<p>Social media v\u00e0 Digital Marketing<\/p>\n<\/td>\n<\/tr>\n<tr style=\"height: 91px;\">\n<td style=\"height: 91px; width: 4.36747%;\">\n<p class=\"rtecenter\">3<\/p>\n<\/td>\n<td style=\"height: 91px; width: 49.0964%;\">\n<p>Chi\u1ebfn l\u01b0\u1ee3c Marketing trong th\u1eddi \u0111\u1ea1i chuy\u1ec3n \u0111\u1ed5i<\/p>\n<\/td>\n<td style=\"height: 91px; width: 46.2349%;\">\n<p>Marketing Strategy in Transformation Era<\/p>\n<\/td>\n<\/tr>\n<tr style=\"height: 62px;\">\n<td style=\"height: 62px; width: 99.6988%;\" colspan=\"3\">\n<p class=\"rtecenter\" style=\"text-align: center;\"><strong><em>Ph\u1ea7n t\u1ef1 ch\u1ecdn b\u1eaft bu\u1ed9c (Ch\u1ecdn 2 trong 4 m\u00f4n)<\/em><\/strong><\/p>\n<\/td>\n<\/tr>\n<tr style=\"height: 62px;\">\n<td style=\"height: 62px; width: 4.36747%;\">\n<p class=\"rtecenter\">1<\/p>\n<\/td>\n<td style=\"height: 62px; width: 49.0964%;\">\n<p>\u1ee8ng d\u1ee5ng Blockchain trong kinh doanh<\/p>\n<\/td>\n<td style=\"height: 62px; width: 46.2349%;\">\n<p>Applying Blockchain on Business<\/p>\n<\/td>\n<\/tr>\n<tr style=\"height: 62px;\">\n<td style=\"height: 62px; width: 4.36747%;\">\n<p class=\"rtecenter\">2<\/p>\n<\/td>\n<td style=\"height: 62px; width: 49.0964%;\">\n<p>Qu\u1ea3n tr\u1ecb kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng<\/p>\n<\/td>\n<td style=\"height: 62px; width: 46.2349%;\">\n<p>Risk Communication Management<\/p>\n<\/td>\n<\/tr>\n<tr style=\"height: 62px;\">\n<td style=\"height: 62px; width: 4.36747%;\">\n<p class=\"rtecenter\">3<\/p>\n<\/td>\n<td style=\"height: 62px; width: 49.0964%;\">\n<p>Tr\u1ea3i nghi\u1ec7m h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng<\/p>\n<\/td>\n<td style=\"height: 62px; width: 46.2349%;\">\n<p>Customer Journey Experience<\/p>\n<\/td>\n<\/tr>\n<tr style=\"height: 62px;\">\n<td style=\"height: 62px; width: 4.36747%;\">\n<p class=\"rtecenter\">4<\/p>\n<\/td>\n<td style=\"height: 62px; width: 49.0964%;\">\n<p>Marketing v\u00e0 b\u00e1n h\u00e0ng hi\u1ec7n \u0111\u1ea1i<\/p>\n<\/td>\n<td style=\"height: 62px; width: 46.2349%;\">\n<p>Marketing and Modern Selling<\/p>\n<\/td>\n<\/tr>\n<tr style=\"height: 62px;\">\n<td style=\"height: 62px; width: 99.6988%;\" colspan=\"3\">\n<p class=\"rtecenter\" style=\"text-align: center;\"><strong><em>T\u1ed1t nghi\u1ec7p<\/em><\/strong><\/p>\n<\/td>\n<\/tr>\n<tr style=\"height: 62px;\">\n<td style=\"height: 62px; width: 4.36747%;\">\n<p class=\"rtecenter\">1<\/p>\n<\/td>\n<td style=\"height: 62px; width: 49.0964%;\">\n<p>B\u00e1o c\u00e1o chuy\u00ean \u0111\u1ec1<\/p>\n<\/td>\n<td style=\"height: 62px; width: 46.2349%;\">\n<p>Business Report<\/p>\n<\/td>\n<\/tr>\n<tr style=\"height: 62px;\">\n<td style=\"width: 4.36747%; height: 62px;\">\n<p class=\"rtecenter\">2<\/p>\n<\/td>\n<td style=\"width: 49.0964%; height: 62px;\">\n<p>Th\u1ef1c t\u1eadp<\/p>\n<\/td>\n<td style=\"width: 46.2349%; height: 62px;\">\n<p>Internship<\/p>\n<\/td>\n<\/tr>\n<tr style=\"height: 62px;\">\n<td style=\"height: 62px; width: 4.36747%;\">\n<p class=\"rtecenter\">3<\/p>\n<\/td>\n<td style=\"height: 62px; width: 49.0964%;\">\n<p>Lu\u1eadn v\u0103n t\u1ed1t nghi\u1ec7p<\/p>\n<\/td>\n<td style=\"height: 62px; width: 46.2349%;\">\n<p>MBA Thesis<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>5. Chu\u1ea9n \u0111\u1ea7u ra: <\/strong><\/p>\n\n\n\n<p>T\u1ed1t nghi\u1ec7p ch\u01b0\u01a1ng tr\u00ecnh Th\u1ea1c s\u0129 Qu\u1ea3n tr\u1ecb kinh doanh, h\u01b0\u1edbng ng\u00e0nh Qu\u1ea3n tr\u1ecb Marketing c\u1ee7a tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Hoa Sen, h\u1ecdc vi\u00ean \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c ki\u1ebfn th\u1ee9c, k\u1ef9 n\u0103ng v\u00e0 th\u00e1i \u0111\u1ed9 sau:<\/p>\n\n\n\n<p><strong><em><u>Ki\u1ebfn th\u1ee9c<\/u><\/em><\/strong>:<\/p>\n\n\n\n<ul><li>Hi\u1ec3u \u0111\u01b0\u1ee3c c\u00e1c ki\u1ebfn th\u1ee9c li\u00ean ng\u00e0nh c\u00f3 li\u00ean quan \u0111\u1ebfn qu\u1ea3n tr\u1ecb Marketing, qu\u1ea3n l\u00fd truy\u1ec1n th\u00f4ng v\u00e0 v\u1eadn d\u1ee5ng c\u00e1c ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c kinh doanh ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p.<\/li><li>Ph\u00e2n t\u00edch v\u00e0 \u0111\u00e1nh gi\u00e1 m\u1ed9t c\u00e1ch khoa h\u1ecdc, s\u00e1ng t\u1ea1o c\u00e1c ki\u1ebfn th\u1ee9c chuy\u00ean ng\u00e0nh marketing \u0111\u1ec3 \u00e1p d\u1ee5ng v\u00e0o th\u1ef1c ti\u1ec5n  qu\u1ea3n l\u00fd truy\u1ec1n th\u00f4ng, \u0111i\u1ec1u h\u00e0nh ho\u1ea1t \u0111\u1ed9ng marketing c\u1ee7a c\u00e1c \u0111\u01a1n v\u1ecb kinh doanh.<\/li><li>C\u00f3 ki\u1ebfn th\u1ee9c t\u1ed5ng quan v\u1ec1 ph\u00e2n t\u00edch v\u00e0 gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 v\u1ec1 ho\u1ea1ch \u0111\u1ecbnh, t\u1ed5 ch\u1ee9c, tri\u1ec3n khai v\u00e0 ki\u1ec3m tra &#8211; gi\u00e1m s\u00e1t c\u00e1c ho\u1ea1t \u0111\u1ed9ng qu\u1ea3n tr\u1ecb marketing, qu\u1ea3n tr\u1ecb truy\u1ec1n th\u00f4ng trong doanh nghi\u1ec7p.<\/li><\/ul>\n\n\n\n<p>&nbsp;<strong><em><u>K\u1ef9 n\u0103ng<\/u><\/em><\/strong>:<\/p>\n\n\n\n<ul><li>Giao ti\u1ebfp hi\u1ec7u qu\u1ea3, ch\u1ecdn l\u1ecdc \u0111\u1ed1i t\u00e1c v\u00e0 m\u00f4i tr\u01b0\u1eddng kinh doanh \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh \u0111\u00fang \u0111\u1eafn khi l\u1ef1a ch\u1ecdn \u0111\u1ed1i t\u00e1c h\u1ee3p t\u00e1c kinh doanh v\u00e0 qu\u1ea3n tr\u1ecb marketing trong doanh nghi\u1ec7p.<\/li><li>S\u00e1ng t\u1ea1o, \u0111\u1ed5i m\u1edbi t\u01b0 duy v\u00e0 tinh th\u1ea7n kh\u1edfi nghi\u1ec7p, nh\u1eadn di\u1ec7n \u0111\u01b0\u1ee3c c\u00e1c c\u01a1 h\u1ed9i truy\u1ec1n th\u00f4ng, qu\u1ea3ng b\u00e1 trong b\u1ed1i c\u1ea3nh Vi\u1ec7t Nam h\u1ed9i nh\u1eadp ng\u00e0y c\u00e0ng s\u00e2u v\u00e0o khu v\u1ef1c v\u00e0 to\u00e0n c\u1ea7u.<\/li><li>T\u1ed5ng h\u1ee3p, \u0111\u00e1nh gi\u00e1 d\u1eef li\u1ec7u v\u00e0 th\u00f4ng tin \u0111\u1ec3 \u0111\u01b0a ra gi\u1ea3i ph\u00e1p x\u1eed l\u00fd c\u00e1c v\u1ea5n \u0111\u1ec1 m\u1ed9t c\u00e1ch khoa h\u1ecdc;<\/li><li>Ph\u00e2n t\u00edch, \u0111\u00e1nh gi\u00e1 v\u00e0 gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 trong qu\u1ea3n l\u00fd truy\u1ec1n th\u00f4ng doanh nghi\u1ec7p tr\u00ean c\u01a1 s\u1edf n\u1eafm v\u1eefng ki\u1ebfn th\u1ee9c chuy\u00ean s\u00e2u v\u1ec1 c\u00e1c l\u0129nh v\u1ef1c marketing, qu\u1ea3n tr\u1ecb t\u00e1c nghi\u1ec7p, qu\u1ea3n tr\u1ecb t\u00e0i ch\u00ednh, qu\u1ea3n tr\u1ecb marketing, qu\u1ea3n tr\u1ecb chu\u1ed7i cung \u1ee9ng v\u00e0 ki\u1ec3m so\u00e1t c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p<\/li><\/ul>\n\n\n\n<p><strong><em><u>N\u0103ng l\u1ef1c t\u1ef1 ch\u1ee7 v\u00e0 tr\u00e1ch nhi\u1ec7m<\/u><\/em><\/strong>:<\/p>\n\n\n\n<ul><li>H\u1ecdc vi\u00ean th\u1ec3 hi\u1ec7n \u0111\u1ea1o \u0111\u1ee9c kinh doanh trong th\u1eddi \u0111\u1ea1i m\u1edbi, h\u01b0\u1edbng \u0111\u1ebfn m\u1ee5c ti\u00eau ph\u1ee5c v\u1ee5 l\u1ee3i \u00edch c\u1ed9ng \u0111\u1ed3ng.<\/li><li>C\u00f3 \u0111\u1ed9ng l\u1ef1c h\u1ecdc t\u1eadp su\u1ed1t \u0111\u1eddi, c\u00f3 tinh th\u1ea7n h\u1ecdc t\u1eadp s\u00e1ng t\u1ea1o, kh\u00e1m ph\u00e1, n\u00e2ng cao kh\u1ea3 n\u0103ng h\u1ed9i nh\u1eadp trong m\u00f4i tr\u01b0\u1eddng kinh doanh \u0111a d\u1ea1ng v\u00e0 nhi\u1ec1u bi\u1ebfn \u0111\u1ed9ng; ch\u1ea5p nh\u1eadn th\u1eed th\u00e1ch trong m\u00f4i tr\u01b0\u1eddng th\u1ef1c t\u1ebf.<\/li><li>R\u00e8n luy\u1ec7n kh\u1ea3 n\u0103ng th\u00edch nghi, t\u1ef1 \u0111\u1ecbnh h\u01b0\u1edbng v\u00e0 h\u01b0\u1edbng d\u1eabn ng\u01b0\u1eddi kh\u00e1c c\u00f9ng tham gia ph\u00e1t tri\u1ec3n \u0111\u01a1n v\u1ecb, doanh nghi\u1ec7p;<\/li><li>H\u1ecdc vi\u00ean ch\u1ee7 \u0111\u1ed9ng c\u1ea3i ti\u1ebfn c\u00e1c ho\u1ea1t \u0111\u1ed9ng chuy\u00ean m\u00f4n qua qu\u00e1 tr\u00ecnh qu\u1ea3n l\u00fd, theo d\u00f5i, \u0111\u00e1nh gi\u00e1 c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a \u0111\u01a1n v\u1ecb<\/li><\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>6. Quy tr\u00ecnh \u0111\u00e0o t\u1ea1o, \u0111i\u1ec1u ki\u1ec7n t\u1ed1t nghi\u1ec7p:<\/strong><\/p>\n\n\n\n<p>H\u1ecdc vi\u00ean t\u1ed1t nghi\u1ec7p Th\u1ea1c s\u0129 Qu\u1ea3n tr\u1ecb Kinh doanh &#8211; H\u01b0\u1edbng ng\u00e0nh Qu\u1ea3n tr\u1ecb Marketing c\u1ee7a tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Hoa Sen ph\u1ea3i \u0111\u1ea1t c\u00e1c y\u00eau c\u1ea7u sau:<\/p>\n\n\n\n<ul><li>Ho\u00e0n th\u00e0nh ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o, c\u00f3 \u0111i\u1ec3m trung b\u00ecnh chung c\u00e1c h\u1ecdc ph\u1ea7n trong ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o \u0111\u1ea1t t\u1eeb 5.5 tr\u1edf l\u00ean (theo thang \u0111i\u1ec3m 10).<\/li><li>N\u1ed9p lu\u1eadn v\u0103n v\u00e0 c\u00f3 x\u00e1c nh\u1eadn c\u1ee7a ng\u01b0\u1eddi h\u01b0\u1edbng d\u1eabn.<\/li><li>C\u00f3 nh\u1eadn x\u00e9t c\u1ee7a c\u00e1c ph\u1ea3n bi\u1ec7n \u0111\u1ed9c l\u1eadp<\/li><li>Ch\u1ee7 t\u1ecbch h\u1ed9i \u0111\u1ed3ng v\u00e0 ng\u01b0\u1eddi h\u01b0\u1edbng d\u1eabn x\u00e1c nh\u1eadn lu\u1eadn v\u0103n \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ec9nh s\u1eeda theo k\u1ebft lu\u1eadn c\u1ee7a h\u1ed9i \u0111\u1ed3ng, \u0111\u00f3ng k\u00e8m b\u1ea3n sao k\u1ebft lu\u1eadn c\u1ee7a h\u1ed9i \u0111\u1ed3ng \u0111\u00e1nh gi\u00e1 lu\u1eadn v\u0103n v\u00e0 nh\u1eadn x\u00e9t c\u1ee7a c\u00e1c ph\u1ea3n bi\u1ec7n cho c\u01a1 s\u1edf \u0111\u00e0o t\u1ea1o \u0111\u1ec3 s\u1eed d\u1ee5ng l\u00e0m t\u00e0i li\u1ec7u tham kh\u1ea3o t\u1ea1i th\u01b0 vi\u1ec7n v\u00e0 l\u01b0u tr\u1eef theo quy \u0111\u1ecbnh c\u1ee7a Quy ch\u1ebf \u0111\u00e0o t\u1ea1o th\u1ea1c s\u0129 do B\u1ed9 Gi\u00e1o d\u1ee5c v\u00e0 \u0110\u00e0o t\u1ea1o ban h\u00e0nh.<\/li><li>\u0110i\u1ec3m lu\u1eadn v\u0103n \u0111\u01b0\u1ee3c H\u1ed9i \u0111\u1ed3ng \u0111\u00e1nh gi\u00e1 \u0111\u1ea1t y\u00eau c\u1ea7u t\u1eeb 5.5 tr\u1edf l\u00ean.<\/li><li>C\u00f3 \u0111i\u1ec3m Th\u1ef1c t\u1eadp v\u00e0 B\u00e1o c\u00e1o chuy\u00ean \u0111\u1ec1 \u0111\u1ea1t t\u1eeb 5.5 tr\u1edf l\u00ean.<\/li><li>C\u00f4ng b\u1ed1 c\u00f4ng khai to\u00e0n v\u0103n lu\u1eadn v\u0103n tr\u00ean website c\u1ee7a Tr\u01b0\u1eddng;<\/li><li>\u0110\u1ea1t y\u00eau c\u1ea7u ngo\u1ea1i ng\u1eef: \u0111\u1ea1t tr\u00ecnh \u0111\u1ed9 ngo\u1ea1i ng\u1eef t\u1ed1i thi\u1ec3u ph\u1ea3i t\u1eeb b\u1eadc 4\/6 tr\u1edf l\u00ean theo khung n\u0103ng l\u1ef1c ngo\u1ea1i ng\u1eef 6 b\u1eadc d\u00f9ng cho Vi\u1ec7t Nam ho\u1eb7c t\u01b0\u01a1ng \u0111\u01b0\u01a1ng.<\/li><\/ul>\n\n\n\n<p> <strong><a href=\"https:\/\/e-sexcash.com\/saudaihoc\/quy-doi-chung-chi-ngoai-ngu-chuong-trinh-dao-tao-thac-si\/\" target=\"_blank\" rel=\"noreferrer noopener\">&gt;&gt; Quy \u0111\u1ed5i ch\u1ee9ng ch\u1ec9 ngo\u1ea1i ng\u1eef ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o Th\u1ea1c s\u0129<\/a><\/strong> <\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>7. V\u1ecb tr\u00ed vi\u1ec7c l\u00e0m sau t\u1ed1t nghi\u1ec7p<\/strong><\/p>\n\n\n\n<p>H\u1ecdc vi\u00ean t\u1ed1t nghi\u1ec7p ch\u01b0\u01a1ng tr\u00ecnh Th\u1ea1c s\u0129 Qu\u1ea3n tr\u1ecb kinh doanh &#8211; h\u01b0\u1edbng ng\u00e0nh Qu\u1ea3n tr\u1ecb Marketing c\u00f3 th\u1ec3 \u0111\u1ea3m nhi\u1ec7m c\u00e1c v\u1ecb tr\u00ed:<\/p>\n\n\n\n<ul><li>Chuy\u00ean gia cao c\u1ea5p qu\u1ea3n l\u00fd \u0111i\u1ec1u h\u00e0nh m\u1ed9t s\u1ed1 m\u1ea3ng chuy\u00ean m\u00f4n v\u1ec1 Marketing, qu\u1ea3n tr\u1ecb truy\u1ec1n th\u00f4ng, c\u00f4ng t\u00e1c \u1edf c\u00e1c c\u01a1 quan qu\u1ea3n l\u00fd Nh\u00e0 n\u01b0\u1edbc, c\u00e1c \u0111\u01a1n v\u1ecb s\u1ef1 nghi\u1ec7p, ho\u1eb7c c\u00e1c c\u01a1 quan h\u00e0nh ch\u00ednh nh\u00e0 n\u01b0\u1edbc.<\/li><li>Nghi\u00ean c\u1ee9u vi\u00ean ho\u1eb7c \u1edf v\u1ecb tr\u00ed qu\u1ea3n l\u00fd trong c\u00e1c vi\u1ec7n nghi\u00ean c\u1ee9u v\u1ec1 truy\u1ec1n th\u00f4ng, marketing.<\/li><li>C\u00e1n b\u1ed9 ch\u1ee7 ch\u1ed1t trong c\u00e1c doanh nghi\u1ec7p, c\u00e1c c\u00f4ng ty, t\u1eadp \u0111o\u00e0n kinh doanh trong v\u00e0 ngo\u00e0i n\u01b0\u1edbc trong l\u0129nh v\u1ef1c truy\u1ec1n th\u00f4ng, marketing.<\/li><li>Kh\u1edfi nghi\u1ec7p kinh doanh \u0111\u1ed9c l\u1eadp c\u00e1c d\u1ecbch v\u1ee5 marketing, truy\u1ec1n th\u00f4ng.<\/li><li>Gi\u1ea3ng vi\u00ean trong c\u00e1c tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc \u0111\u00e0o t\u1ea1o v\u1ec1 l\u0129nh v\u1ef1c kinh doanh v\u00e0 qu\u1ea3n l\u00fd truy\u1ec1n th\u00f4ng.<\/li><li>Chuy\u00ean gia t\u01b0 v\u1ea5n v\u1ec1 qu\u1ea3n tr\u1ecb marketing, qu\u1ea3n tr\u1ecb truy\u1ec1n th\u00f4ng trong c\u00e1c doanh nghi\u1ec7p;<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o Th\u1ea1c s\u0129 Qu\u1ea3n tr\u1ecb kinh doanh, h\u01b0\u1edbng ng\u00e0nh Qu\u1ea3n tr\u1ecb Marketing c\u1ee7a Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Hoa Sen \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf theo \u0111\u1ecbnh h\u01b0\u1edbng Th\u1ea1c s\u0129 \u1ee9ng d\u1ee5ng. Ch\u01b0\u01a1ng tr\u00ecnh nh\u1eb1m gi\u00fap h\u1ecdc vi\u00ean b\u1ed5 sung, c\u1eadp nh\u1eadt v\u00e0 n\u00e2ng cao ki\u1ebfn th\u1ee9c ng\u00e0nh, chuy\u00ean ng\u00e0nh v\u1ec1 Qu\u1ea3n tr\u1ecb Marketing, Qu\u1ea3n tr\u1ecb truy\u1ec1n th\u00f4ng; t\u0103ng c\u01b0\u1eddng ki\u1ebfn th\u1ee9c li\u00ean ng\u00e0nh; c\u00f3 ki\u1ebfn th\u1ee9c chuy\u00ean s\u00e2u trong l\u0129nh v\u1ef1c qu\u1ea3n tr\u1ecb kinh doanh v\u00e0 v\u1eadn d\u1ee5ng ki\u1ebfn th\u1ee9c \u0111\u00f3 v\u00e0o ho\u1ea1t \u0111\u1ed9ng th\u1ef1c ti\u1ec5n ngh\u1ec1 nghi\u1ec7p; c\u00f3 kh\u1ea3 n\u0103ng l\u00e0m vi\u1ec7c \u0111\u1ed9c l\u1eadp, t\u01b0 duy s\u00e1ng t\u1ea1o v\u00e0&#8230;<\/p>\n","protected":false},"author":1,"featured_media":810,"menu_order":0,"template":"","meta":[],"education_cat":[60],"acf":[],"_links":{"self":[{"href":"https:\/\/e-sexcash.com\/saudaihoc\/wp-json\/wp\/v2\/education\/766"}],"collection":[{"href":"https:\/\/e-sexcash.com\/saudaihoc\/wp-json\/wp\/v2\/education"}],"about":[{"href":"https:\/\/e-sexcash.com\/saudaihoc\/wp-json\/wp\/v2\/types\/education"}],"author":[{"embeddable":true,"href":"https:\/\/e-sexcash.com\/saudaihoc\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":13,"href":"https:\/\/e-sexcash.com\/saudaihoc\/wp-json\/wp\/v2\/education\/766\/revisions"}],"predecessor-version":[{"id":2582,"href":"https:\/\/e-sexcash.com\/saudaihoc\/wp-json\/wp\/v2\/education\/766\/revisions\/2582"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e-sexcash.com\/saudaihoc\/wp-json\/wp\/v2\/media\/810"}],"wp:attachment":[{"href":"https:\/\/e-sexcash.com\/saudaihoc\/wp-json\/wp\/v2\/media?parent=766"}],"wp:term":[{"taxonomy":"education_cat","embeddable":true,"href":"https:\/\/e-sexcash.com\/saudaihoc\/wp-json\/wp\/v2\/education_cat?post=766"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}