Sách ngoại văn Author: G. Clayton Stoldt, Stephen W. Dittmore, Mike Ross, Scott E. Branvold Edition Statement: 3rd Edition Publisher:  Human Kinetics, 2021 Description: Sport Public Relations, Third Edition With HKPropel Access, offers a comprehensive examination of the value and practice of public relations in sport. Extensively updated and substantially reorganized, this third edition reflects the evolution of the field with modern applications across a wide range of media channels. The book&;s topics align with the Common Professional Component topics outlined by the Commission on Sport Management Accreditation (COSMA). The author team brings together significant professional and educational backgrounds in sport public relations to offer an...

Sách Tiếng Việt Tác giả: Linda Coles Dịch giả: Trương Kiều Hạnh  Nhà xuất bản: NXB Trẻ, 2020 Công ty phát hành: NXB Trẻ  Hầu hết mọi người đều có tài khoản ở ít nhất một trong những nền tảng kết nối xã hội trực tuyến phổ biến như Facebook, Twitter hay YouTube. Tuy nhiên, rất ít người biết cách làm thế nào để “tiếp thị” bản thân hay doanh nghiệp của họ một cách hiệu quả trên các nền tảng này. Trong quyển sách này, chuyên gia truyền thông mạng xã hội hàng đầu Linda Coles sẽ hướng dẫn bạn...

Sách ngoại văn Author: H. Douglas Brown, Heekyeong Lee Edition Statement: 4th Edition Publisher:  Pearson, 2019 Description: Teaching by Principles is a widely acclaimed methodology test used in language teacher education programs around the world. In this fourth edition, Dr. H. Douglas Brown and Dr. Heekyeong Lee offer a comprehensive survey of practical language teaching options firmly anchored in current research on second language acquisition and pedagogy.

Sách ngoại văn Author: Francis Buttle, Stan Maklan  Edition Statement: 4th Edition Publisher:  Routledge, 2019 Description: Customer Relationship Management, Fourth Edition continues to be the go-to CRM guide explaining with unrivalled clarity what CRM is, its uses, benefits and implementation. Buttle and Maklan take a managerial perspective to track the role of CRM throughout the customer journey stages of acquisition, retention and development. Theoretically sound and managerially relevant, the book is liberally illustrated with examples of technology applications that support marketing, sales and service teams as they interact with customers, but assumes no deep technical knowledge on the reader’s part. The book is structured...

Sách ngoại văn Author: Robert W. Palmatier , Eugene Sivadas, Louis W. Stern, Adel I. El-Ansary  Edition Statement: 9th Edition Publisher:  Routledge, 2019 Description: Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to channel marketing. Palmatier and Sivadas have adapted this classic text for the modern marketing reality by building a model that shows students how to engage customers across multiple marketing channels simultaneously and seamlessly. The omni-channel is different from the multi-channel. It recognizes not only that customers access goods and services in multiple ways, but also that they are likely doing this at...

Sách ngoại văn Author:  John Tribe Edition Statement: 6th Edition Publisher:  Routledge, 2020 Description: One of the leading texts in the field, The Economics of Recreation, Leisure and Tourism is the ideal introduction to the fundamentals of economics in these industries, helping you to enjoy and pass an economics module as part of tourism, recreation, events or sport management degrees. International in its outlook, it will equip you with vital skills and knowledge for your future career as well as critical skills to help you understand and help tackle crucial challenges facing the world. It is written in a clear and engaging style that assumes...