{"id":2347,"date":"2024-03-05T10:15:05","date_gmt":"2024-03-05T03:15:05","guid":{"rendered":"https:\/\/e-sexcash.com\/thuvien\/?p=2347"},"modified":"2024-03-05T10:15:07","modified_gmt":"2024-03-05T03:15:07","slug":"artificial-intelligence-in-marketing-2","status":"publish","type":"post","link":"https:\/\/e-sexcash.com\/thuvien\/en\/artificial-intelligence-in-marketing-2\/","title":{"rendered":"Artificial Intelligence in Marketing"},"content":{"rendered":"\n
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Xem v\u1ecb tr\u00ed s\u00e1ch<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
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S\u00e1ch ngo\u1ea1i v\u0103n<\/p>\n\n\n\n

Author:\u00a0<\/strong>Naresh K. Malhotra, K. Sudhir, Olivier Toubia<\/p>\n\n\n\n

Series:<\/strong> Review of Marketing Research. Volume 20.<\/p>\n\n\n\n

Publisher<\/strong>:\u00a0 Emerald Publishing, 2023<\/p>\n\n\n\n

Description:<\/strong><\/p>\n\n\n\n

Review of Marketing Research<\/em> pushes the boundaries of marketing\u2014broadening the marketing concept to make the world a better place.<\/p>\n\n\n\n

Here, leading scholars explore how marketing is currently shaping, and being shaped by, the evolution of Artificial Intelligence (AI). Topics covered include the effects of AI on: economics; personalisation; pricing; content generation; the identification, structuring, and prioritization of customer needs; customer feedback; Natural Language Processing; image analytics; deep learning; and the anthropomorphism of AI, such as in virtual assistants and chatbots.<\/p>\n\n\n\n

Each chapter provides thought provoking discussions which will be relevant to researchers, professionals, and students.<\/p>\n\n\n\n

Contents:<\/strong><\/p>\n\n\n\n