{"id":439,"date":"2022-01-04T09:41:44","date_gmt":"2022-01-04T02:41:44","guid":{"rendered":"https:\/\/hoasen.e-sexcash.com\/thuvien\/?p=439"},"modified":"2023-10-05T09:25:26","modified_gmt":"2023-10-05T02:25:26","slug":"customer-relationship-management-concepts-and-technologies","status":"publish","type":"post","link":"https:\/\/e-sexcash.com\/thuvien\/customer-relationship-management-concepts-and-technologies\/","title":{"rendered":"Customer Relationship Management Concepts and Technologies"},"content":{"rendered":"\n
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Xem v\u1ecb tr\u00ed s\u00e1ch<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
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S\u00e1ch ngo\u1ea1i v\u0103n<\/p>\n\n\n\n

Author:<\/strong> Francis Buttle, Stan Maklan <\/p>\n\n\n\n

Edition Statement: <\/strong>4th Edition<\/p>\n\n\n\n

Publisher<\/strong>:  Routledge, 2019<\/p>\n\n\n\n

Description:<\/strong><\/p>\n\n\n\n

Customer Relationship Management<\/em>, Fourth Edition continues to be the go-to CRM guide explaining with unrivalled clarity what CRM is, its uses, benefits and implementation. Buttle and Maklan take a managerial perspective to track the role of CRM throughout the customer journey stages of acquisition, retention and development. Theoretically sound and managerially relevant, the book is liberally illustrated with examples of technology applications that support marketing, sales and service teams as they interact with customers, but assumes no deep technical knowledge on the reader\u2019s part. The book is structured around three core types of CRM \u2013 strategic, operational and analytical \u2013 and throughout each chapter, case illustrations of CRM in practice and images of CRM software demystify the technicalities.<\/p>\n\n\n\n

Ideal as a core textbook for advanced undergraduate and postgraduate students on CRM or related courses such as relationship marketing, digital marketing, customer experience management or key account management, the book is equally valuable to industry professionals, managers involved in CRM programs and those pursuing professional qualifications or accreditation in marketing, sales or service management.<\/p>\n\n\n\n

Source: Amazon<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

S\u00e1ch ngo\u1ea1i v\u0103n Author: Francis Buttle, Stan Maklan  Edition Statement: 4th Edition Publisher:  Routledge, 2019 Description: Customer Relationship Management, Fourth Edition continues to be the go-to CRM guide explaining with unrivalled clarity what CRM is, its uses, benefits and implementation. Buttle and Maklan take a managerial perspective to track the role of CRM throughout the customer journey stages of acquisition, retention and development. Theoretically sound and managerially relevant, the book is liberally illustrated with examples of technology applications that support marketing, sales and service teams as they interact with customers, but assumes no deep technical knowledge on the reader\u2019s part. The book is structured…<\/p>\n","protected":false},"author":1,"featured_media":443,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/e-sexcash.com\/thuvien\/wp-json\/wp\/v2\/posts\/439"}],"collection":[{"href":"https:\/\/e-sexcash.com\/thuvien\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e-sexcash.com\/thuvien\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e-sexcash.com\/thuvien\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/e-sexcash.com\/thuvien\/wp-json\/wp\/v2\/comments?post=439"}],"version-history":[{"count":1,"href":"https:\/\/e-sexcash.com\/thuvien\/wp-json\/wp\/v2\/posts\/439\/revisions"}],"predecessor-version":[{"id":444,"href":"https:\/\/e-sexcash.com\/thuvien\/wp-json\/wp\/v2\/posts\/439\/revisions\/444"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e-sexcash.com\/thuvien\/wp-json\/wp\/v2\/media\/443"}],"wp:attachment":[{"href":"https:\/\/e-sexcash.com\/thuvien\/wp-json\/wp\/v2\/media?parent=439"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e-sexcash.com\/thuvien\/wp-json\/wp\/v2\/categories?post=439"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/e-sexcash.com\/thuvien\/wp-json\/wp\/v2\/tags?post=439"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}