{"id":15335,"date":"2024-07-29T15:33:04","date_gmt":"2024-07-29T08:33:04","guid":{"rendered":"https:\/\/e-sexcash.com\/tuyensinh\/?p=15335"},"modified":"2024-07-29T15:33:05","modified_gmt":"2024-07-29T08:33:05","slug":"nganh-marketing-hoc-nhung-mon-gi","status":"publish","type":"post","link":"https:\/\/e-sexcash.com\/tuyensinh\/nganh-marketing-hoc-nhung-mon-gi\/","title":{"rendered":"Ng\u00e0nh Marketing c\u1ea7n h\u1ecdc nh\u1eefng m\u00f4n g\u00ec? 10+ m\u00f4n h\u1ecdc c\u01a1 b\u1ea3n"},"content":{"rendered":"\n

Marketing l\u00e0 ng\u00e0nh h\u1ecdc gi\u00fap sinh vi\u00ean c\u00f3 nh\u1eefng ki\u1ebfn th\u1ee9c v\u1ec1 qu\u1ea3ng b\u00e1, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5. Khi theo h\u1ecdc, sinh vi\u00ean s\u1ebd \u0111\u01b0\u1ee3c cung c\u1ea5p c\u00e1c ki\u1ebfn th\u1ee9c chuy\u00ean s\u00e2u v\u1ec1 marketing \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o c\u00f3 th\u1ec3 \u1ee9ng d\u1ee5ng v\u00e0o th\u1ef1c t\u1ebf khi \u0111i l\u00e0m. V\u1eady ng\u00e0nh marketing c\u1ea7n h\u1ecdc nh\u1eefng m\u00f4n g\u00ec? C\u00e1c m\u00f4n h\u1ecdc ng\u00e0nh marketing t\u1ea1i tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Hoa Sen g\u1ed3m nh\u1eefng g\u00ec? H\u00e3y c\u00f9ng ch\u00fang t\u00f4i t\u00ecm hi\u1ec3u chi ti\u1ebft trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n\n\n\n

Gi\u1edbi thi\u1ec7u v\u1ec1 ng\u00e0nh Marketing<\/h2>\n\n\n\n

Marketing l\u00e0 ng\u00e0nh h\u1ecdc nghi\u00ean c\u1ee9u, ph\u00e1t tri\u1ec3n, ph\u00e2n t\u00edch v\u00e0 \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5, t\u1eeb \u0111\u00f3 gi\u00fap x\u00e2y d\u1ef1ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng b\u00e1, truy\u1ec1n th\u00f4ng hi\u1ec7u qu\u1ea3. Ng\u00e0nh n\u00e0y \u0111\u00f3ng vai tr\u00f2 then ch\u1ed1t trong vi\u1ec7c t\u0103ng c\u01b0\u1eddng doanh thu, l\u1ee3i nhu\u1eadn, t\u1ea1o d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p. V\u00ec v\u1eady, nhu c\u1ea7u v\u1ec1 nh\u00e2n l\u1ef1c ng\u00e0nh Marketing ng\u00e0y c\u00e0ng t\u0103ng cao v\u00e0 d\u1ef1 ki\u1ebfn s\u1ebd ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd trong t\u01b0\u01a1ng lai.<\/p>\n\n\n

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\"Ng\u00e0nh
Ng\u00e0nh marketing l\u00e0 ng\u00e0nh nghi\u00ean c\u1ee9u v\u00e0 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c marketing cho s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5<\/figcaption><\/figure><\/div>\n\n\n

Hi\u1ec7n nay, c\u00f3 r\u1ea5t nhi\u1ec1u tr\u01b0\u1eddng \u0111\u00e0o t\u1ea1o ng\u00e0nh marketing v\u1edbi c\u00e1c t\u1ed5 h\u1ee3p m\u00f4n x\u00e9t tuy\u1ec3n ph\u1ed5 bi\u1ebfn nh\u01b0: A00, A01, D01, D03, D07, D10. Tuy nhi\u00ean, t\u00f9y theo quy \u0111\u1ecbnh tuy\u1ec3n sinh t\u1eebng tr\u01b0\u1eddng m\u00e0 c\u00e1c t\u1ed5 h\u1ee3p n\u00e0y s\u1ebd c\u00f3 thay \u0111\u1ed5i. Do \u0111\u00f3, th\u00ed sinh c\u1ea7n t\u00ecm hi\u1ec3u k\u1ef9 tr\u01b0\u1edbc khi \u0111\u0103ng k\u00fd \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o ph\u00e1t huy t\u1ed1i \u0111a kh\u1ea3 n\u0103ng c\u1ee7a b\u1ea3n th\u00e2n.<\/p>\n\n\n\n

Ng\u00e0nh Marketing c\u1ea7n h\u1ecdc nh\u1eefng m\u00f4n g\u00ec<\/h2>\n\n\n\n

Sinh vi\u00ean theo h\u1ecdc ng\u00e0nh marketing c\u1ea7n h\u1ecdc nh\u1eefng m\u00f4n g\u00ec\u201d l\u00e0 c\u00e2u h\u1ecfi \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi quan t\u00e2m. V\u1ec1 c\u01a1 b\u1ea3n, c\u00f3 th\u1ec3 chia c\u00e1c m\u00f4n h\u1ecdc trong ng\u00e0nh marketing th\u00e0nh 2 lo\u1ea1i ch\u00ednh l\u00e0: M\u00f4n h\u1ecdc c\u01a1 s\u1edf (ki\u1ebfn th\u1ee9c chung c\u01a1 b\u1ea3n) v\u00e0 m\u00f4n h\u1ecdc chuy\u00ean ng\u00e0nh. C\u1ee5 th\u1ec3:<\/p>\n\n\n\n

C\u00e1c m\u00f4n ki\u1ebfn th\u1ee9c c\u01a1 s\u1edf c\u1ee7a ng\u00e0nh marketing<\/h3>\n\n\n\n

C\u00e1c m\u00f4n h\u1ecdc ki\u1ebfn th\u1ee9c c\u01a1 s\u1edf c\u1ee7a ng\u00e0nh marketing s\u1ebd g\u1ed3m 8 m\u00f4n c\u01a1 b\u1ea3n nh\u01b0 sau:<\/p>\n\n\n\n

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  • Kinh t\u1ebf vi\/v\u0129 m\u00f4: <\/strong>\u0110\u00e2y l\u00e0 m\u00f4n h\u1ecdc \u0111\u1ea1i c\u01b0\u01a1ng, cung c\u1ea5p ki\u1ebfn th\u1ee9c to\u00e0n di\u1ec7n v\u1ec1 c\u00e1c quy lu\u1eadt, m\u00f4 h\u00ecnh v\u00e0 \u1ee9ng d\u1ee5ng trong l\u0129nh v\u1ef1c kinh t\u1ebf.<\/li>\n\n\n\n
  • Nguy\u00ean l\u00fd k\u1ebf to\u00e1n<\/strong>: \u0110\u00e2y l\u00e0 m\u00f4n h\u1ecdc n\u1ec1n t\u1ea3ng c\u1ee7a ng\u00e0nh, trang b\u1ecb cho ng\u01b0\u1eddi h\u1ecdc nh\u1eefng ki\u1ebfn th\u1ee9c c\u01a1 b\u1ea3n nh\u1ea5t v\u1ec1 k\u1ebf to\u00e1n.<\/li>\n\n\n\n
  • Th\u1ed1ng k\u00ea kinh doanh: <\/strong>M\u00f4n khoa h\u1ecdc n\u00e0y cung c\u1ea5p nh\u1eefng gi\u1ea3i ph\u00e1p t\u1ed1i \u01b0u cho c\u00e1c doanh nh\u00e2n khi h\u1ecd ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi nh\u1eefng t\u00ecnh hu\u1ed1ng b\u1ea5t ng\u1edd v\u00e0 kh\u00f3 kh\u0103n.<\/li>\n\n\n\n
  • Qu\u1ea3n tr\u1ecb kinh doanh: <\/strong>L\u00e0 m\u00f4n h\u1ecdc cung c\u1ea5p c\u00e1c ki\u1ebfn th\u1ee9c v\u1ec1 qu\u00e1 tr\u00ecnh l\u1eadp k\u1ebf ho\u1ea1ch, t\u1ed5 ch\u1ee9c, \u0111i\u1ec1u h\u00e0nh v\u00e0 ki\u1ec3m so\u00e1t c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a m\u1ed9t t\u1ed5 ch\u1ee9c nh\u1eb1m \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau \u0111\u00e3 \u0111\u1ec1 ra. N\u1ed9i dung m\u00f4n h\u1ecdc bao g\u1ed3m c\u00e1c n\u1ed9i dung v\u1ec1 qu\u1ea3n tr\u1ecb nh\u00e2n l\u1ef1c, t\u00e0i ch\u00ednh, v\u00e0 t\u00e0i nguy\u00ean.<\/li>\n\n\n\n
  • Marketing c\u0103n b\u1ea3n:<\/strong> M\u00f4n h\u1ecdc n\u00e0y trang b\u1ecb cho sinh vi\u00ean nh\u1eefng ki\u1ebfn th\u1ee9c n\u1ec1n t\u1ea3ng v\u00e0 c\u1ed1t l\u00f5i v\u1ec1 Marketing, bao g\u1ed3m c\u00e1c kh\u00e1i ni\u1ec7m, n\u1ed9i dung v\u00e0 quy tr\u00ecnh ho\u1ea1t \u0111\u1ed9ng marketing trong c\u00e1c t\u1ed5 ch\u1ee9c.<\/li>\n\n\n\n
  • Ph\u00e2n t\u00edch \u0111\u1ecbnh l\u01b0\u1ee3ng:<\/strong> \u0110\u00e2y l\u00e0 m\u00f4n h\u1ecdc nghi\u00ean c\u1ee9u c\u00e1c ph\u01b0\u01a1ng ph\u00e1p khoa h\u1ecdc, ch\u1ee7 y\u1ebfu l\u00e0 to\u00e1n h\u1ecdc \u1ee9ng d\u1ee5ng, nh\u1eb1m gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 trong l\u0129nh v\u1ef1c qu\u1ea3n tr\u1ecb.<\/li>\n\n\n\n
  • Lu\u1eadt v\u00e0 \u0111\u1ea1o \u0111\u1ee9c kinh doanh: <\/strong>L\u00e0 m\u00f4n h\u1ecdc v\u1ec1 quy \u0111\u1ecbnh ph\u00e1p l\u00fd v\u00e0 chu\u1ea9n m\u1ef1c \u0111\u1ea1o \u0111\u1ee9c trong kinh doanh, gi\u00fap sinh vi\u00ean hi\u1ec3u v\u00e0 th\u1ef1c hi\u1ec7n ho\u1ea1t \u0111\u1ed9ng kinh doanh m\u1ed9t c\u00e1ch tr\u00e1ch nhi\u1ec7m v\u00e0 h\u1ee3p ph\u00e1p.<\/li>\n\n\n\n
  • Ti\u1ebfng Anh giao ti\u1ebfp:<\/strong> M\u00f4n h\u1ecdc n\u00e0y h\u1ed7 tr\u1ee3 sinh vi\u00ean bi\u1ebft v\u00e0 c\u00f3 th\u1ec3 giao ti\u1ebfp c\u01a1 b\u1ea3n khi l\u00e0m vi\u1ec7c trong ng\u00e0nh marketing b\u1eb1ng ti\u1ebfng anh.<\/li>\n<\/ul>\n\n\n\n

    Ngo\u00e0i ra, t\u1ea1i tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc Hoa Sen, sinh vi\u00ean ng\u00e0nh marketing c\u00f2n \u0111\u01b0\u1ee3c h\u1ecdc c\u00e1c m\u00f4n nh\u01b0 sau:<\/p>\n\n\n\n