{"id":26924,"date":"2024-05-06T10:48:40","date_gmt":"2024-05-06T03:48:40","guid":{"rendered":"https:\/\/e-sexcash.com\/?p=26924"},"modified":"2024-05-06T10:52:45","modified_gmt":"2024-05-06T03:52:45","slug":"hsu-khoi-dong-cuoc-thi-marketing-va-sang-tao-phim-quang-cao-tvcreate-2024","status":"publish","type":"post","link":"https:\/\/e-sexcash.com\/hsu-khoi-dong-cuoc-thi-marketing-va-sang-tao-phim-quang-cao-tvcreate-2024\/","title":{"rendered":"HSU kh\u1edfi \u0111\u1ed9ng cu\u1ed9c thi Marketing v\u00e0 S\u00e1ng t\u1ea1o phim qu\u1ea3ng c\u00e1o TVCREATE 2024"},"content":{"rendered":"\n

V\u1edbi ch\u1ee7 \u0111\u1ec1 Seeing The Unseen, Cu\u1ed9c thi Marketing<\/a> v\u00e0 S\u00e1ng t\u1ea1o phim Qu\u1ea3ng c\u00e1o \u2013 TVCreate 2024<\/a> do sinh vi\u00ean HSU t\u1ed5 ch\u1ee9c \u0111\u00e3 ch\u00ednh th\u1ee9c \u0111\u01b0\u1ee3c kh\u1edfi \u0111\u1ed9ng, d\u1ef1 ki\u1ebfn ti\u1ebfp c\u1eadn 15.000 b\u1ea1n tr\u1ebb \u0111ang l\u00e0m vi\u1ec7c v\u00e0 quan t\u00e2m \u0111\u1ebfn l\u0129nh v\u1ef1c marketing v\u00e0 qu\u1ea3ng c\u00e1o.<\/strong> <\/p>\n\n\n\n

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BTC cu\u1ed9c thi gi\u1ea3i \u0111\u00e1p c\u00e1c th\u1eafc m\u1eafc v\u1ec1 cu\u1ed9c thi n\u0103m nay. <\/em><\/figcaption><\/figure>\n\n\n\n

Ng\u00e0y 4\/5 v\u1eeba qua, cu\u1ed9c thi Marketing v\u00e0 S\u00e1ng t\u1ea1o phim Qu\u1ea3ng c\u00e1o TVCreate do sinh vi\u00ean Khoa Marketing – Truy\u1ec1n th\u00f4ng Tr\u01b0\u1eddng \u0110\u1ea1i H\u1ecdc Hoa Sen (HSU) t\u1ed5 ch\u1ee9c ch\u00ednh th\u1ee9c kh\u1edfi \u0111\u1ed9ng. \u0110\u00e2y l\u00e0 n\u0103m th\u1ee9 12 cu\u1ed9c thi \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c.<\/p>\n\n\n\n

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TS. Tr\u1ea7n B\u00e1 Dung – Tr\u01b0\u1edfng khoa Marketing – Truy\u1ec1n th\u00f4ng HSU g\u1eedi l\u1eddi ch\u00fac \u0111\u1ebfn c\u00e1c th\u00ed sinh c\u1ee7a TVCreate 2024.<\/em> <\/figcaption><\/figure>\n\n\n\n

TVCreate 2024 l\u00e0 s\u00e2n ch\u01a1i h\u1ecdc thu\u1eadt ra \u0111\u1eddi v\u00e0o n\u0103m 2010 d\u00e0nh cho nh\u1eefng ai y\u00eau th\u00edch qu\u1ea3ng c\u00e1o v\u00e0 marketing tr\u00ean to\u00e0n qu\u1ed1c v\u00e0 do c\u00e1c b\u1ea1n sinh vi\u00ean c\u1ee7a Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Hoa Sen t\u1ed5 ch\u1ee9c th\u1ef1c hi\u1ec7n. N\u0103m nay, cu\u1ed9c thi quay tr\u1edf l\u1ea1i v\u1edbi quy m\u00f4 l\u1edbn h\u01a1n, d\u00e0nh cho t\u1ea5t c\u1ea3 c\u00e1c b\u1ea1n tr\u1ebb t\u1eeb 18 \u2013 24 tu\u1ed5i tr\u00ean ph\u1ea1m vi to\u00e0n qu\u1ed1c, d\u1ef1 ki\u1ebfn s\u1ebd ti\u1ebfp c\u1eadn kho\u1ea3ng 15.000 ng\u01b0\u1eddi.<\/p>\n\n\n\n

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L\u00e2m V\u00f5 Minh Qu\u00e2n – Sinh vi\u00ean ng\u00e0nh Marketing, Tr\u01b0\u1edfng BTC cu\u1ed9c thi chia s\u1ebb v\u1ec1 c\u00e1c v\u00f2ng thi. <\/em><\/figcaption><\/figure>\n\n\n\n

Quay tr\u1edf l\u1ea1i v\u1edbi ch\u1ee7 \u0111\u1ec1 \u201cSEEING THE UNSEEN\u201d, TVCreate 2024mong mu\u1ed1n khuy\u1ebfn kh\u00edch c\u00e1c b\u1ea1n tr\u1ebb khai ph\u00e1 t\u01b0 duy \u0111a chi\u1ec1u, \u200b\u200bph\u00e1 v\u1ee1 m\u1ecdi khu\u00f4n m\u1eabu \u0111\u1ec3 kh\u00f4ng ch\u1ec9 nh\u00ecn nh\u1eadn v\u1ea5n \u0111\u1ec1 m\u1ed9t c\u00e1ch m\u1edbi m\u1ebb n\u1eb1m ngo\u00e0i gi\u1edbi h\u1ea1n th\u00f4ng th\u01b0\u1eddng m\u00e0 c\u00f2n \u0111\u01b0a ra nh\u1eefng gi\u1ea3i ph\u00e1p s\u00e1ng t\u1ea1o v\u00e0 hi\u1ec7n th\u1ef1c h\u00f3a nh\u1eefng \u00fd t\u01b0\u1edfng \u0111\u00f3.<\/p>\n\n\n\n

Theo \u0111\u00f3, \u0111\u1ec1 b\u00e0i c\u1ee7a th\u00ed sinh l\u00e0 ph\u00e1t tri\u1ec3n k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng \u2013 Marketing t\u00edch h\u1ee3p v\u00e0 s\u1ea3n xu\u1ea5t TVC \u0111\u1ec3 t\u0103ng \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 th\u00fac \u0111\u1ea9y doanh thu d\u00f2ng s\u1ea3n ph\u1ea9m Phindi c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u Highland coffee \u2013 M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed3 u\u1ed1ng n\u1ed5i ti\u1ebfng d\u00e0nh cho gi\u1edbi tr\u1ebb \u0111\u1ed3ng th\u1eddi l\u00e0 Nh\u00e0 t\u00e0i tr\u1ee3 ch\u00ednh c\u1ee7a TVCreate 2024. \u00a0<\/p>\n\n\n\n

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Ch\u1ecb Tr\u1ea7n Ng\u1ecdc Linh – Brand Manager c\u1ee7a Highlands Coffee<\/em> chia s\u1ebb v\u1ec1 \u0111\u1ec1 thi n\u0103m nay. <\/em><\/figcaption><\/figure>\n\n\n\n

Cu\u1ed9c thi d\u1ef1 ki\u1ebfn di\u1ec5n ra t\u1eeb th\u00e1ng 5 \u0111\u1ebfn th\u00e1ng 7, v\u1edbi 4 v\u00f2ng thi \u0111\u1ed9c \u0111\u00e1o: Seek<\/strong> – Nghi\u00ean c\u1ee9u ch\u1ee7 \u0111\u1ec1, t\u00ecm th\u00f4ng \u0111i\u1ec7p v\u00e0 \u00fd t\u01b0\u1edfng truy\u1ec1n th\u00f4ng; Sketch<\/strong> – X\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch IMC v\u00e0 k\u1ecbch b\u1ea3n TVC; Shoot<\/strong> – Quay TVC v\u00e0 n\u1ed9p th\u00e0nh ph\u1ea9m; Shine<\/strong> – Tr\u00ecnh b\u00e0y chi\u1ebfn l\u01b0\u1ee3c v\u00e0 hi\u1ec7u qu\u1ea3 Marketing Plan. Th\u00f4ng qua c\u00e1c v\u00f2ng thi, th\u00ed sinh s\u1ebd \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m h\u00e0nh tr\u00ecnh \u201cth\u1ea5u th\u1ecb\u201d th\u1ecb tr\u01b0\u1eddng, mang \u0111\u1ebfn cho c\u00e1c b\u1ea1n c\u01a1 h\u1ed9i th\u1ecfa s\u1ee9c s\u00e1ng t\u1ea1o, b\u1ee9t ph\u00e1 v\u00e0 kh\u1eb3ng \u0111\u1ecbnh b\u1ea3n th\u00e2n nh\u01b0ng v\u1eabn \u0111\u00e1p \u1ee9ng nh\u1eefng ti\u00eau ch\u00ed mang t\u00ednh th\u1ef1c chi\u1ebfn cao \u0111\u1ebfn t\u1eeb c\u00e1c doanh nghi\u1ec7p h\u00e0ng \u0111\u1ea7u. Ban t\u1ed5 ch\u1ee9c v\u00e0 Nh\u00e0 t\u00e0i tr\u1ee3 s\u1ebd \u0111\u00e1nh gi\u00e1 d\u1ef1a tr\u00ean c\u00e1c y\u1ebfu t\u1ed1 c\u1ea7n thi\u1ebft v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb tr\u01b0\u1eddng marketing \u0111\u1ec3 ch\u1ecdn ra nh\u1eefng \u0111\u1ed9i thi xu\u1ea5t s\u1eafc.<\/p>\n\n\n\n

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C\u00e1c th\u00ed sinh \u0111\u1eb7t c\u00e2u h\u1ecfi v\u1ec1 th\u1ec3 l\u1ec7 d\u1ef1 thi TVCreate 2024. <\/em><\/figcaption><\/figure>\n\n\n\n

Ngo\u00e0i ra, trong qu\u00e1 tr\u00ecnh tham gia cu\u1ed9c thi, c\u00e1c b\u1ea1n th\u00ed sinh s\u1ebd \u0111\u01b0\u1ee3c tham gia 4 bu\u1ed5i workshop v\u1edbi s\u1ef1 g\u00f3p m\u1eb7t c\u1ee7a nh\u1eefng di\u1ec5n gi\u1ea3 d\u00e0y d\u1eb7n kinh nghi\u1ec7m trong l\u0129nh v\u1ef1c marketing v\u00e0 qu\u1ea3ng c\u00e1o, gi\u00fap c\u00e1c b\u1ea1n tr\u1ea3i nghi\u1ec7m, t\u00edch l\u0169y nh\u1eefng ki\u1ebfn th\u1ee9c b\u1ed5 \u00edch v\u00e0 th\u1ef1c ti\u1ec5n.<\/p>\n\n\n\n

V\u1edbi b\u1ed1i c\u1ea3nh b\u00f9ng n\u1ed5 truy\u1ec1n th\u00f4ng s\u1ed1 hi\u1ec7n nay, marketing v\u00e0 TVC \u0111\u00f3ng vai tr\u00f2 ti\u00ean phong quan tr\u1ecdng gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn v\u00e0 gia nh\u1eadp th\u1ecb tr\u01b0\u1eddng. TVCreate 2024 l\u00e0 s\u00e2n ch\u01a1i gi\u00fap c\u00e1c b\u1ea1n tr\u1ebb khai ph\u00e1 t\u01b0 duy n\u0103ng \u0111\u1ed9ng, s\u00e1ng t\u1ea1o kh\u00f4ng gi\u1edbi h\u1ea1n b\u1eb1ng nh\u1eefng th\u01b0\u1edbc phim qu\u1ea3ng c\u00e1o, \u0111\u1ed3ng th\u1eddi trau d\u1ed3i k\u1ef9 n\u0103ng th\u1ef1c hi\u1ec7n k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng, s\u1ea3n xu\u1ea5t v\u1edbi c\u00e1c chuy\u00ean gia \u0111\u1ea7u ng\u00e0nh. T\u1eeb \u0111\u00f3 gi\u00fap c\u00e1c b\u1ea1n tr\u1ea3i nghi\u1ec7m tr\u1ecdn v\u1eb9n nh\u1ea5t v\u1ec1 quy tr\u00ecnh th\u1ef1c hi\u1ec7n v\u00e0 qu\u1ea3ng b\u00e1 m\u1ed9t phim qu\u1ea3ng c\u00e1o, th\u00e0nh c\u00f4ng truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p \u0111\u1ebfn v\u1edbi doanh nghi\u1ec7p, m\u1edf ra c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n ngh\u1ec1 nghi\u1ec7p c\u1ee7a b\u1ea3n th\u00e2n.<\/p>\n\n\n\n

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To\u00e0n c\u1ea3nh h\u1ed9i tr\u01b0\u1eddng bu\u1ed5i l\u1ec5 kh\u1edfi \u0111\u1ed9ng cu\u1ed9c thi TVCreate 2024. <\/em><\/figcaption><\/figure>\n\n\n\n

Ch\u01b0\u01a1ng tr\u00ecnh c\u00f2n c\u00f3 s\u1ef1 \u0111\u1ed3ng h\u00e0nh c\u1ee7a h\u00e0ng lo\u1ea1t th\u01b0\u01a1ng hi\u1ec7u nh\u01b0: Ielts \u0110\u00ecnh L\u1ef1c, KIMIN Academy, Brand Vietnam; Bold Creative Training Lab\u2026 \u0110\u00e2y l\u00e0 s\u1ef1 kh\u1eb3ng \u0111\u1ecbnh cho ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 uy t\u00edn c\u1ee7a m\u1ed9t cu\u1ed9c thi do sinh vi\u00ean HSU t\u1ed5 ch\u1ee9c.<\/p>\n","protected":false},"excerpt":{"rendered":"

V\u1edbi ch\u1ee7 \u0111\u1ec1 Seeing The Unseen, Cu\u1ed9c thi s\u00e1ng t\u1ea1o phim Qu\u1ea3ng c\u00e1o \u2013 TVCreate 2024 do sinh vi\u00ean HSU t\u1ed5 ch\u1ee9c \u0111\u00e3 ch\u00ednh th\u1ee9c \u0111\u01b0\u1ee3c kh\u1edfi \u0111\u1ed9ng, d\u1ef1 ki\u1ebfn ti\u1ebfp c\u1eadn 15.000 b\u1ea1n tr\u1ebb \u0111ang l\u00e0m vi\u1ec7c v\u00e0 quan t\u00e2m \u0111\u1ebfn l\u0129nh v\u1ef1c marketing v\u00e0 qu\u1ea3ng c\u00e1o.<\/p>\n","protected":false},"author":10,"featured_media":26932,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,221],"tags":[151],"acf":[],"_links":{"self":[{"href":"https:\/\/e-sexcash.com\/wp-json\/wp\/v2\/posts\/26924"}],"collection":[{"href":"https:\/\/e-sexcash.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e-sexcash.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e-sexcash.com\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/e-sexcash.com\/wp-json\/wp\/v2\/comments?post=26924"}],"version-history":[{"count":2,"href":"https:\/\/e-sexcash.com\/wp-json\/wp\/v2\/posts\/26924\/revisions"}],"predecessor-version":[{"id":26934,"href":"https:\/\/e-sexcash.com\/wp-json\/wp\/v2\/posts\/26924\/revisions\/26934"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e-sexcash.com\/wp-json\/wp\/v2\/media\/26932"}],"wp:attachment":[{"href":"https:\/\/e-sexcash.com\/wp-json\/wp\/v2\/media?parent=26924"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e-sexcash.com\/wp-json\/wp\/v2\/categories?post=26924"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/e-sexcash.com\/wp-json\/wp\/v2\/tags?post=26924"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}