The Bachelor’s Programme in Marketing educates students with political and ethical qualities, servant leadership, professional knowledge and competencies that meet the requirements of the nation. Specifically, the Bachelor’s Programme in Business Administration focuses on the following educational objectives:

• The programme is accredited by ACBSP (USA), built based on the Bachelor’s Programme in Marketing of famous business schools such as McCombs School of Business, and The University of Texas at Austin.
• Focus on the ability to apply Marketing knowledge into practice. Students participate in 2 internships at Enterprises and many marketing cases and projects during their studies;
• Lecturers graduated from international universities with extensive teaching and practical experience, holding senior management positions at enterprises.

Content of Studies

Students are provided with the latest study materials and have access to up-to-date research in the Marketing field worldwide. In addition, the program is creative and highly interactive through practical activities, providing learners with useful skills.

• Provide students with the necessary specialized professional knowledge and skills to apply flexibly and creatively and to handle issues related to strategic marketing management; sales and marketing management or communication and advertising;
• Focus on training soft skills such as communication skills, planning, and negotiation skills;
• Equip students with basic knowledge and social skills relevant to the major; are excellent independent employers and team players; can communicate in English at work, in study and in research.
• Gain practical experience through full-time internships at enterprises, business projects and specialized seminars;

Career opportunities

Graduates work for the following positions: Brand and product management; Customer care – Marketing research – New product development – ​​Advertising – Promotion management – ​​Public relations – Procurement management – ​​Retail management – ​​Sales administration…

Companies that HSU students have worked as interns or full-time staff: – Holcim Vietnam Company, – Techcombank, Vietcombank, – Emerald Digital Marketing Company, – Unilever Company, – Ha Tien Cement Joint Stock Company. – Nestle, – PepsiCo, – Mercedes, …

The specialized knowledge and skills that have been cultivated after four years are the necessary preparations that help me confidently enter the working environment. The subjects on Public Relations, IMC,…, the sincere feedbacks from the lecturers helped me accumulate many useful experiences.” Nguyen Hoang Thanh Truc, Alumni of Class 13 – Yeah1 Network Vietnam Co., Ltd.

Testimonials